AI Ads & Audience Trust: The Coca-Cola Test Case

More from A Different Take with Linda Boff

1. 

   S1 · E1 · 15 Jun 2026 · 37 min

   AI, Ads, and Outrage: Coca-Cola’s Holiday Backlash

   Episode 2: Was Coca-Cola's campaign a defining test case for whether AI can serve as a creative collaborator rather than a replacement for human talent? Secret Level founder Jason Zada explores how one of the world’s most iconic brands balanced innovation with consumer expectations, what it means to introduce AI at scale, and how creative leadership evaluates when emerging technology enhances—not diminishes—the craft of storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices

2. 

   S1 · E4 · 15 Jun 2026 · 42 min

   Marketing, Rewritten: Life After the First AI Holiday Campaigns

   Episode 4: Did Coca-Cola’s AI campaign herald a new golden age of marketing? We talk with Silverside founder PJ Periera about how brands can use AI to reimagine iconic assets and blend nostalgia with new forms of storytelling, while navigating the risks that come with touching deeply familiar cultural symbols. The conversation explores whether this marks a true turning point for marketing, how AI is redefining creative excellence, and what separates meaningful brand reinvention from content that is merely faster and cheaper to produce. Learn more about your ad choices. Visit…

3. 

   S1 · E2 · 15 Jun 2026 · 47 min

   Santa Meets Silicon: The Story Behind Coca-Cola’s AI Campaign

   Episode 2: Coca-Cola's holiday advertising has long-signaled the unofficial start of the season so their seminal use of AI caught a great deal of attention. But this wasn’t an overnight experiment rather the result of years of exploration, raising questions about how legacy brands can thoughtfully adopt emerging technology while navigating public skepticism. The conversation with Coca-Cola CMO Manolo Arroyo examines whether audience reactions were driven by the technology itself or its execution, when AI genuinely unlocks creatively, and how brands and creators can balance innovation,…

4. 

   S2 · E4 · 30 Sep 2026 · 17 min

   New Balance Became Cool. Now What?

   New Balance has gone from “dad shoe” to global cultural force. But how do you stay authentic once you've made it? In this episode of A Different Take, host Linda Boff looks at New Balance's next challenge with Complex Associate Editor Matt Welty, Klutch Athletic CEO & Founder Rich Paul, New Balance CMO & Brand President Chris Davis, five-time Olympic medalist Gabby Thomas, and Kith Founder, CEO & Creative Director Ronnie Fieg. From athlete partnerships and cultural relevance to growth, product, and the power of staying fiercely independent, they unpack what it takes to get bigger without…

5. 

   S2 · E3 · 23 Sep 2026 · 16 min

   Why Being Private Is New Balance’s Secret Weapon

   What if staying private is one of New Balance’s biggest competitive advantages? In Episode 3 of A Different Take, host Linda Boff explores how New Balance’s independence allowed the 100-year-old brand to think differently—playing the long game, building meaningful collaborations, and creating cultural relevance without chasing every trend. New Balance CMO Chris Davis joins creative visionary and New Balance collaborator Ronnie Fieg, alongside Complex Associate Editor Matt Welty, offering an outside perspective on the brand’s evolution, collaborations, and culture. A Different Take is hosted…

6. 

   S2 · E2 · 16 Sep 2026 · 18 min

   Why Are The World's Biggest Athletes Choosing New Balance?

   What makes an athlete choose one brand over another? In Episode 2, Linda Boff goes inside New Balance’s approach to athlete partnerships with Rich Paul, Chris Davis, Gabby Thomas, and a leading sneaker journalist. From moving beyond traditional endorsements to building long-term relationships and authentic athlete stories, we explore why New Balance chose to play the game differently—and why athletes noticed. Because today, the biggest partnership might not be about the biggest paycheck. 0:00 Introduction 0:54 Endorsement vs. Partnership 4:46 The Big First Example: Darius Bazley 7:36 Not A…

7. 

   S2 · E1 · 9 Sep 2026 · 17 min

   How New Balance Went From Dad Shoes To Cultural Icon

   A Different Take — Season 2 launches with the story of New Balance’s remarkable transformation from “dad shoe” to one of the hottest brands in sports and culture. Hosted by Linda Boff, this episode goes behind the strategy that changed how the world saw New Balance. Chris Davis, Chief Marketing Officer & Brand President of New Balance, and Matt Welty, Complex Associate Editor and longtime sneaker journalist, unpack the pivotal moments—from limited-edition collaborations and the rise of sneaker culture to New Balance’s decision to embrace its heritage rather than imitate its competitors. How…

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