Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

More from Climate Rising

1. 

   30 Sep 2026 · 1 hr 9 min

   Powering AI and the Energy Transition: Why Permitting Reform Matters

   Permitting reform has become one of the most consequential—and controversial—topics in U.S. climate and energy policy. As electricity demand rises due to AI, data centers, electrification, and economic growth, many argue that the country’s permitting, transmission, and interconnection processes are too slow to support the clean energy transition. In this special crossover episode jointly produced by the Climate Rising and CleanLaw podcasts, Mike Toffel and Harvard Law School Professor Jody Freeman speak with Nat Keohane, President of the Center for Climate and Energy Solutions (C2ES). They…

2. 

   2 Sep 2026 · 24 min

   How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

   Climate action requires more than technology, policy, and capital. It also requires communication. In this special curated episode of Climate Rising, we revisit three past conversations to explore how companies communicate about climate change to different audiences. The episode features excerpts from Mike Toffel’s conversations with leaders of New Belgium Brewing, Allbirds, and Microsoft that illustrate distinct approaches to climate storytelling. New Belgium used products and campaigns to engage consumers directly. Allbirds embedded sustainability into product design and customer…

3. 

   19 Aug 2026 · 30 min

   Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

   Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, and corporate partnerships are helping organizations measure, reduce, and communicate their climate impact. The conversation explores how carbon labels evolved from early experimental initiatives into widely adopted transparency tools, how companies balance credibility and communication in sustainability claims, and…

4. 

   5 Aug 2026 · 46 min

   Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

   Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marketing techniques can accelerate climate action. Drawing on decades of experience advising major corporations, John explains how his team uses behavioral science, focus groups, large-scale experimentation, and data-driven messaging to shift public perception on climate and energy. The conversation explores why traditional climate messaging often fails, how concepts like “net zero” and “climate…

5. 

   22 Jul 2026 · 45 min

   Good Power: How Climate Communication Can Accelerate the Energy Transition

   Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to accelerate renewable energy adoption and counter misinformation. The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy deployment—and how…

6. 

   8 Jul 2026 · 46 min

   McKinsey on Climate Adaptation: The Global Resilience Gap

   Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to discuss McKinsey’s new research assessing adaptation needs, costs, and gaps around the world. The conversation explores why the world is already underinvesting in resilience, and how climate risks are distributed unevenly across geographies and income levels. Mekala explains the concept of the “resiliency gap,” highlighting that billions of people remain under-protected despite the existence of…

7. 

   24 Jun 2026 · 40 min

   Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

   Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignition? Max Brodie, co-founder and CEO of Rain, joins Climate Rising to discuss how autonomous aircraft could transform wildfire response. Rain is developing AI-powered wildfire suppression systems that upgrade helicopters with autonomous capabilities, enabling faster response times and more effective intervention during the critical first minutes of a fire. The conversation explores the economics…

8. 

   10 Jun 2026 · 35 min

   IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

   Artificial intelligence is reshaping how businesses operate — but it is also reshaping how companies think about sustainability. Christina Shim, Chief Sustainability Officer at IBM, joins Climate Rising to discuss how AI, cloud infrastructure, and emerging technologies like quantum computing are transforming corporate sustainability strategies. Drawing on her background across consulting, government, investing, startups, and technology, Christina explains how IBM is redefining sustainability from a compliance function into a core business capability. The conversation explores the “efficiency…

9. 

   27 May 2026 · 50 min

   Using AI to Unlock Geothermal Energy at Scale: Zanskar

   Geothermal energy has long been seen as a promising, but challenging, clean energy resource. Unlike wind or solar, geothermal requires finding heat hidden deep underground, often with little surface indication of where to look. Joel Edwards, co-founder and Chief Technology Officer of Zanskar, joins Climate Rising to explain how advances in geoscience, data science, and machine learning are transforming geothermal exploration. By combining publicly available geologic data with modern modeling techniques, Zanskar is working to reduce the risk and cost of finding new geothermal resources. The…

10. 

    13 May 2026 · 38 min

    David Potere at BCG X: Using AI & Satellites in Climate Solutions

    AI and geospatial technologies are transforming how industries understand and respond to climate challenges. David Potere, Managing Director and Partner at BCG X, joins Climate Rising to describe how sensing, decision-making, and automation are reshaping and decarbonizing sectors like agriculture and energy. The conversation examines how satellite data, AI models, and real-time sensing systems are enabling new levels of transparency—from methane emissions in energy systems to crop yields and wildfire risks. David discusses the concept of “Industry 4.0” in outdoor environments, where…

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