Bose CEO Lila Snyder on the fight for high-quality audio

10 Aug 2026 · 1 hr 6 min

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My guest today is Lila Snyder, the CEO of Bose. Lila was last on the show about four years ago, and since then she’s dramatically rearchitected the company — she sold off Bose Professional, acquired the high end audio brands McIntosh Labs and Sonus faber, and, perhaps most importantly, started licensing all that core Bose technology to other companies. That big change in the business comes with a big change in structure. Becoming a software company in addition to a product company comes with a whole new set of challenges, and Lila and I got into how it’s all working. Read the full interview…

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Decoder with Nilay Patel

The Verge · Tech & Science · English

Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night,…

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