Episode 190 · FP&A Today
Building back Trust Between CFOs and CROs: Eddie Reynolds
11 Jan 2026 · 53 min
Episode 190 · FP&A Today
11 Jan 2026 · 53 min
Eddie Reynolds, CEO of UnionSquare Consulting, opens up about the often-fraught relationship between CFOs and CROs. Eddie shares insights from his unique journey—from banking and private equity to being an account executive at Salesforce which forecast within 5% accuracy despite 30%+ growth. The conversation tackles the critical disconnect between finance and go-to-market teams: Why do CFOs struggle to trust CRM pipelines? What breaks when companies hit $50-100M in revenue? In this episode: How Salesforce was able to forecast with 5% accuracy, The role of FP&A and CROs in go to market…
by Sarah Schlott · English · Business
FP&A Today is the podcast for Financial Planning and Analysis. The weekly show dives into the challenges and opportunities within the world of FP&A, interviewing FP&A leaders, CFOs and other finance pros in order to give you the freshest insights and takeaways. Each week our top guests provide actio
E193 · 5 Feb 2026 · 1 hr 4 min
Marko Horvat has been a public accountant, Controller, head of FP&A and CFO, as well as VP in Gartner's research and advisory practice, specializing in topics most relevant to CFOs and finance transformation. In this episode he talks: Interplay IT and CISO and organizational politics (“if it runs on electricity, it’s ours”)CFO skillsets gap Real change in CFO’s Office with AI (audit pattern recognition to forecasting) Last mile transformation in finance Mindset, skillset, toolset transformation Treating forecast as in perpetual beta The power of the subtotal function Recommended books:…
E192 · 29 Jan 2026 · 46 min
Troy Anderson is CFO of Kelly Services, a staffing solutions provider to various industries, who has spent his career driving transformation across some of the most complex business environments. Before joining Kelly, he served as CFO at Universal Technical Institute, where he helped double revenue over five years through a mix of organic growth and strategic acquisitions. Earlier in his career, he held senior finance leadership roles at Conduent, a $6billion player (bought by Xerox). Conduent life cycle a $6b public company acquired by Xerox Investor relations at Xerox as a game-changer for…
E191 · 21 Jan 2026 · 49 min
Stephen Hedlund is head of finance at Rillet, an AI-native ERP which has raised over $100million from Sequoia and Andreessen Horowitz. In Steven’s words Rillet is “building the modern NetSuite.”In this episode: How Isaac Asimov’s Foundation helped me discover finance Experience from enterprise at Walmart to building startups Go-to-market (marketing) to Head of Finance Gillet The moat for leading ERPs and our strategy Being the ICP and marketing voice for Rillet “To succeed, planning alone is insufficient. One must improvise as well.”― Isaac Asimov, Foundation
E189 · 31 Dec 2025 · 53 min
Bobby Bray brings his perspective from more than 20 years in banking and consulting with Capital One, Oliver Wyman, and Regions Bank. The retired Navy Captain with four commands talks about strategic decision-making under pressure, working with Fortune 150 C-Suite executives, and the rigor required in FP&A. He says: “To use an aviation term you need to be able to follow the drop of gas through the engine and understand the different cogs in the engine that turns a drop of gas into thrust, but it also is what turns raw data into usable analytics on the back end.”In this episode A Truly…
E217 · 6 Oct 2026 · 1 hr 5 min
The most expensive finance hire can be the one that looks senior enough to feel safe but solves the wrong problem. Tom Hunter of Story Recruitment joins FP&A Today to explain why the first finance hire at a startup is often not a CFO. Story Recruitment focuses on first-CFO and first-finance-hire searches for Australian tech, fintech and deeptech startups, and Tom also hosts The CFO Track Podcast. His starting point is simple: before choosing a title, define the financial problem the business actually needs someone to solve. That often means building the basics first. Tom describes financial…
E216 · 29 Sep 2026 · 57 min
Building FP&A from scratch isn't primarily a spreadsheet problem. It's a people, process, and alignment problem.Katelyn Stienen, Director of FP&A at Good Day Farms and a top-16 finisher at the Excel World Championship, joins FP&A Today to share what happens when you walk into a five-year-old business with more than 170 legal entities, around 10,000 budget lines, no dedicated planning system, and department heads who have never worked with a structured P&L. After experiencing established finance processes at much older organizations, Katelyn is now building the FP&A function from the ground…
E215 · 22 Sep 2026 · 1 hr 1 min
The best FP&A professionals don't just explain the numbers. They understand the business well enough to influence it.Gauri Tambe, Head of Finance & Accounting at Genezen, joins FP&A Today to explore what finance looks like inside the world of cell and gene therapy. Scientific uncertainty, capital-intensive programs, customer funding risk, strict quality requirements, and constantly changing timelines mean that simply consolidating the numbers is not enough. For Gauri, understanding the day-to-day operations of the business is fundamental to being an effective finance leader.Gauri estimates…
E214 · 16 Sep 2026 · 1 hr
For FP&A, the most dangerous revenue number may be the one that looks credible enough not to question. A $100 million acquisition was just three weeks from closing. The target had been audited, the opinion had come back clean, and the deal looked compelling. Then Devon Coombs, CPA, spent a weekend digging through the contracts and came back with a very different conclusion: the revenue story did not match the contractual rights and cash flows underneath it. In this episode of FP&A Today, Devon explains why FP&A cannot automatically treat invoicing as revenue, how principal-versus-agent…
E213 · 8 Sep 2026 · 1 hr 7 min
Top FP&A business consultant Anders Liu-Lindberg joins FP&A Today four years after his first appearance on the show to talk about the radical changes in FP&A and CFO transformation over that period. In the time since, Anders has cemented his reputation as one of the most in-demand consultants for finance transformation, sharing his practical, on-the-ground experience. 4 years on: what's changed in FP&A transformation How career-minded FP&A professionals are enjoying the best era ever A real example of a finance transformation that didn't land 3 metrics to measure the impact of business…
E212 · 2 Sep 2026 · 58 min
Peter McKenzie, GM at a Blackstone portfolio company, professor at IESE Business School, and speaker at 50+ conferences across the world, talks frankly about executive presence for finance professionals, developed through 25+ years of C-suite experience He coaches FP&A teams and CFOs on what exactly separates the executives who get recognised from the ones who don't (Communicate with influence, not just authority and focus on strategy and what boards actually want). In this episode What the board reads (and skips) in a board deck What “business partnership” actually means What knowing the…