Episode notes
Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says even small firms can get a competitive advantage from experiments. He explains how to introduce, run, and learn from them, as well as how to cultivate an experimental mindset at your organization. Thomke is the author of the book Experimentation Works: The Surprising Power of Business Experiments and…
HBR On Strategy
by Harvard Business Review · English · Business
Business strategy isn’t just a plan, it’s a framework for success. Whether you’re building, innovating, or executing, HBR On Strategy is your destination for insights and inspiration from the world’s top experts on business strategy and innovation. Every Wednesday, the editors at the Harvard B
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