Kellogg’s: The Disturbing Reason Corn Flakes Exist

More from Kohler Media All episodes →

1. 

   S1 · E8 · 27 Jul 2026 · 50 min

   The Toxic Economy of Gaming

   The video game industry makes more money than movies and music combined - and it got there by deploying the greatest hits of dark consumer psychology. Gambling, paywalls, and slowly but surely chiselling ownership out of the hands of their customers. It’s doing so well, in fact, that it’ll start growing outwards. This episode explores the origin of modern gaming and the moments that ensured it ended up being a sinkhole for money and frustration. Hosted on Acast. See acast.com/privacy for more information.

2. 

   S1 · E7 · 13 Jul 2026 · 53 min

   Why Are All Our Movies Ads Now?

   When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood. E.T. and a bag of Reese's Pieces, Lois Lane chain smoking Marlboros, Happy Gilmore’s Subway t-shirts… and Jerry McGuire taking Reebok’s money and then screwing them over. All steps on the path to the situation audiences now find themselves in - marketing campaigns dressed up as movies. All that… plus a two truths and a lie with a twist - one "casual" mention in this very episode was a paid placement. Check out…

3. 

   S1 · E6 · 29 Jun 2026 · 46 min

   Hang on... was Tupperware a pyramid scheme?

   Tupperware is one of those words so common we forgot it's a brand. It's also one of the great untold business stories, with a pioneer who was deliberately erased from view. Did she design a pyramid scheme? Not really. There's more to it than that. This is the story of Brownie Wise... and what it costs to build something you don't own. Hosted on Acast. See acast.com/privacy for more information.

4. 

   S1 · E5 · 15 Jun 2026 · 50 min

   Ryanair: How The Bad Guy Won

   A cheap flight… that ends up feeling expensive. This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it. Removing olives, lukewarm off-brand soft drinks, expensive wheelchair hire… and the hardest two truths and a lie segment yet. 0:00 Intro 5:05 Two Truths & A Lie 7:10 The Industry That Counts Olives 11:00 Enter The Accountant 16:10 The Southwest Effect 21:55 O'Leary Takes The Controls 28:02 Since When Is A Wheelchair A Frill? 35:52 The Charge Sheet - And Why It Works 41:05 The Point Hosted on Acast. See acast.com/privacy for more information.

5. 

   S1 · E4 · 1 Jun 2026 · 49 min

   How Kodak Engineered Its Own Demise (Literally)

   Kodak didn’t make a mistake. The digital camera was invented in their own building but it was missing more than film. It was missing a business model. 0:00 Intro 3:15 Two Truths & A Lie 4:15 The Man Who Gave Everyone A Camera 15:40 Advertising Done To Perfection 23:06 Welcome Steve 35:25 The Point 39:15 The Ending 44:10 Two Truths & A lie Madmen Scene - https://www.youtube.com/watch?v=rq3n2sJ43Hg&t=4s A Long Time In Finance w/ Steve Sasson - https://open.spotify.com/episode/407q6PT4umq9BVECyJsLhy Hosted on Acast. See acast.com/privacy for more information.

6. 

   S1 · E2 · 4 May 2026 · 1 hr 1 min

   Blockbuster blew $8 billion. We’re still paying for it

   A complete corporate disaster. Blockbuster stuffed up so badly that the world started walking down a path away from one-off payments and towards subscriptions. And the best part is, Blockbuster's demise was baked in from the start. It just grew so fast the problems were hard to see... for a few years. 0:00 Intro 9:10 The VCR 19:09 The War 24:42 Hello Rental Industry 28:15 Welcome To BlockBuster 36:00 Huizenga 40:27 Viacom Era 44:51 Injured By DVD 48:59 Enter The Wolf 50:43 The Collapse Hosted on Acast. See acast.com/privacy for more information.

7. 

   S1 · E1 · 20 Apr 2026 · 1 hr 11 min

   How Nazi Brothers Changed Sports Marketing Forever

   Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever. Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century. Howe We Got Here Hosted on Acast. See acast.com/privacy for more information.

8. 

   16 Apr 2026 · 1 min

   Introducing.... How We Got Here

   Business history is wilder than you think. Join finance journalist and digital storyteller, Chris Kohler, as he delves into the corporate moments that were too ridiculous to make up, but too important to ignore. The deals that collapsed empires. The decisions that accidentally built them. The scandals that still echo through every boardroom today. Tested and refined through millions of social media views, these are the stories that explain why modern business looks the way it does. Hosted on Acast. See acast.com/privacy for more information.