Episode notes
The phrase "keeping up with the Joneses" comes from a 1913 comic strip drawn by a cartoonist who nearly went broke trying to match his wealthy neighbors and the Joneses themselves never once appeared in it. This episode covers where the phrase came from, how mid-century advertisers like Chevrolet used it directly in ad copy, how the same mechanism scaled into influencer marketing and social media, and what the psychological research says about what constant comparison actually costs people. 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram:…
Lies We Bought
by Emily Rask · English · Business
Lies We Bought is a podcast that traces advertising lies and marketing deception back to where they started. Host Emily Rask spent over a decade building marketing and advertising campaigns, and now she's reading the fine print out loud (think everything from "got milk?" to "clean beauty") to show h
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