Episode notes
Welcome back to Off Track, the space where I speak unscripted, unfiltered and straight from the heart. No guests, no scripts, just honest reflections shaped by real conversations and real life. This week’s episode was inspired by my conversation with Sally Moussa Hajjar, and one simple thing she said that stuck with me: just tell people what you actually want. What Do You Really Want? Every conversation has an agenda. But how often is the stated agenda actually the real agenda? We see it in performance reviews, client meetings, friendships and relationships. We talk around what we really…
LIT- Luca's Insight Track
by Luca Allam · English · Society & Culture
Join host Luca Allam on Luca's Insight Track, a talk show that helps uncover real insights from real people across different industries.
More from LIT- Luca's Insight Track
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S7 · E6 · 25 Sep 2026 · 14 min
Off Track: Talk Human to Me
Welcome back to Off Track, the space where I speak unscripted, unfiltered and straight from the heart. No guests, no scripts, just honest reflections shaped by real conversations and real life. This week's episode is a little more personal. After launching my first book, Talk Human, I found myself thinking about the one idea that sits at the heart of it: Connection Starts With You For most of my life, I thought connection came from other people. Being liked. Being validated. Feeling supported and loved. I thought reaching the top of my career and becoming a CEO would somehow give me that…
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S7 · E5 · 19 Sep 2026 · 12 min
Off Track: Are You a Dog or a Horse?
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S7 · E5 · 15 Sep 2026 · 1 hr 22 min
James Michael Lafferty: The Brutal Truth About Leadership, Hard Work & Success
Global business leader, former CEO, Olympic coach, and powerlifting world champion James Michael Lafferty joins Luca Allam for a raw conversation about leadership, hard work, accountability, resilience, and what it really takes to succeed. With more than 35 years of experience across global companies including Procter Gamble, Coca-Cola, British American Tobacco, and Fine Hygienic Holding, James shares the lessons that shaped his unconventional approach to business and leadership. From why he believes people quit too early and why loyalty still matters, to corporate politics, coaching…
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S7 · E4 · 8 Sep 2026 · 1 hr 12 min
Sally Hajjar: The Truth Behind Influencers, Celebrity Management & Personal Branding
What really happens behind the scenes of influencer marketing? In this episode, Luca Allam sits down with Sally Hajjar, Managing Partner at Hugh Management, to explore the world of celebrity management, influencer marketing, public relations, entrepreneurship, and personal branding. Sally shares how successful creators are built, why authenticity beats follower count, the responsibilities influencers carry, and how social media continues to reshape business, marketing, and society. A must-listen for entrepreneurs, marketers, content creators, PR professionals, and anyone interested in the…
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S7 · E3 · 4 Sep 2026 · 17 min
Off Track: What Are We Hungry For?
Welcome back to Off Track, the space where I speak unscripted, unfiltered and straight from the heart. No guests, no scripts, just honest reflections shaped by real conversations and real life. This week's episode was inspired by my conversation with Hyther Nizam, CEO of Zoho. He came from very little, joined Zoho in his first job and, 28 years later, became its CEO. His story got me thinking about one word: Hunger. Does struggle make us hungrier for success? And if we work hard to give our children the comfort and opportunities we didn't have, could we unintentionally take away some of the…
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S7 · E3 · 1 Sep 2026 · 1 hr 6 min
Hyther Nizam: From Humble Beginnings to Leading Zoho Middle East & Africa
How did Hyther Nizam go from losing his father at 16 and nearly abandoning his education to becoming CEO of Zoho Middle East and Africa? In this episode of Luca’s Insight Track, Hyther shares his remarkable 28-year journey from joining Zoho when it had only 25–30 employees to leading the technology company across one of its most important regions. He discusses Zoho’s battle with global technology giants, its commitment to avoiding layoffs during the coming “AI tsunami,” and why the company refuses to profit from customer data. The conversation explores artificial intelligence, privacy,…
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S7 · E7 · 9 Oct 2026 · 9 minNew
Off Track: Who Are You Trying to Impress?
Welcome back to Off Track, the space where I speak unscripted, unfiltered, and share an insight or two. There are no guests, no scripts.This week, I reflect on my conversation with Charbel Khoury and one question that really stayed with me: “If nobody could see what you're buying, would you still buy it?”Who Are You Trying to Impress?For much of my life, I was trying to impress people. My parents, my friends, even girls. Whether it was climbing the corporate ladder, becoming a CEO, buying a new car or showing off something I'd achieved, I was constantly looking for validation from others.But…
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S7 · E7 · 6 Oct 2026 · 1 hr 26 min
Charbel Khoury: How Much Money Is Enough?
Does earning more money bring you closer to freedom, or keep you chasing the next milestone? Charbel Khoury, founder and CEO of Atlantis Group, joins Luca Allam to explore the psychology of money and what financial freedom really means. Drawing on nearly 30 years in finance and his experience growing up during Lebanon’s war, Charbel explains why a financial plan should start with the life you want to live. They discuss financial anxiety, investing, passive income, parenting, and the difficult question of knowing when you have enough. Charbel also shares how spirituality and purpose shape his…
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S7 · E6 · 2 Oct 2026 · 9 min
Off Track: What’s The Backstory?
Welcome back to Off Track, the space where I speak unscripted, unfiltered, and share an insight or two. There are no guests, no scripts. This week, I reflect on my conversation with Ahlam Bolooki, CEO of the Emirates Literature Foundation, and one simple sentence that stayed with me: “Everyone makes sense once you know the backstory.” What’s Their Backstory? We’re incredibly quick to judge people. Ignorance is easier than curiosity. It’s easier to label someone than to take the time to understand what might actually be going on beneath the surface. We fill in the gaps using our own…
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S7 · E6 · 28 Sep 2026 · 1 hr 24 min
Can Books Survive AI? Ahlam Bolooki on Reading, Creativity and Human Stories
Can books and human creativity survive in a world increasingly shaped by artificial intelligence? Ahlam Bolooki, CEO of the Emirates Literature Foundation, joins Luca Allam to explore the future of reading, storytelling and creativity in the age of AI. She discusses why stories remain essential to the human experience, how parents can nurture a love of reading in children, and whether the next generation will read more or less. Ahlam also reflects on leading a nonprofit organisation, supporting Emirati writers and strengthening the UAE’s literary ecosystem. Beyond books, she shares personal…
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