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Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges. Report: Architecting a Journey Management Practice Learn more about Kim: ⁠Bio ⁠ | ⁠ LinkedIn⁠ NN/g Resources about Journey Management: ⁠The 3 Competencies of Journey Management (5-min video)⁠ ⁠Journey Management vs. Service Design (4-min video)⁠ ⁠The Practice…

NN/G UX Podcast

by Nielsen Norman Group · English · Tech & Science

The Nielsen Norman Group (NN/G) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX…

More from NN/G UX Podcast

  1. E46 · 24 Jan 2025 · 50 min

    46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)

    As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research. Learn more about Kate Towsey Kate’s Book: Research That Scales: The Research Operations Handbook Kate's Substack: Scaling and Systematising Research Kate’s Masterclasses in Australia and Europe: Defining a…

  2. E45 · 20 Dec 2024 · 42 min

    45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)

    Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes. Connect with Connor Joyce Order the book Related NN/g Resources & Courses: Free Articles on Analytics & Metrics Report on UX Metrics & ROI Full-Day or 2 Half-Day Course on Measuring UX and ROI

  3. E44 · 26 Nov 2024 · 39 min

    44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)

    To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field. Learn more about Altis Learn more about Caleb Sponheim, PhD Get trained on using AI for UX…

  4. 11 Oct 2024 · 37 min

    43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub)

    With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services. Learn more about Paige Lord: LinkedIn: https://www.linkedin.com/in/thepaigelord/ TikTok: https://www.tiktok.com/@aiethicswithpaige YouTube: https://www.youtube.com/@aiethicswithpaige Substack: https://thepaigelord.substack.com/ Other related content: Design Risk Assessment (free article) NN/g Articles &…

  5. 13 Sep 2024 · 35 min

    42. Icons that Work (feat Kate Kaplan, Insights Architect @ NN/g)

    Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her research on digital iconography which can be found in her new book, Digital Icons that Work. Learn more about Kate Kaplan: Bio | LinkedIn Her book: Digital Icons That Work (nngroup.com) Other Related Articles: Imagery in Visual Design Article Digital Icons UX Quiz

  6. E41 · 23 Aug 2024 · 37 min

    41. UX Accessibility and Designing for Neurodiversity (feat. Stéphanie Walter)

    Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, and how designers can create more inclusive experiences. Learn more about Stéphanie Walter : LinkedIn | stephaniewalter.design WCAG Standards Related NN/g Resources: Accessibility and Inclusivity Study Guide (free article) How to Conduct Usability…

  7. E64 · 16 Sep 2026 · 29 min

    Stop Wasting Research (feat. Jake Burghardt & Laura Klein)

    If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author of Stop Wasting Research , about why a repository alone never gets research used, how to treat insights as durable business assets instead of one-time reports, and where generative AI genuinely helps — and where it doesn't — when it comes to getting more value out of research your organization already has. About Jake Burghardt & Integrating Research : LinkedIn | Medium | Integrating…

  8. E63 · 12 Aug 2026 · 36 min

    Rejected to Hired: Surviving the UX Job Hunt

    Job searching has always been harder than it looks, and if you've been searching for a while without much traction, there's a good chance your strategy is working against you. Guest host Laura Klein sits down with Sarah Doody, founder of the Career Strategy Lab, to talk about what UX practitioners get wrong when searching for work. They cover: Why the DIY approach tanks your confidence over time How to treat yourself as a candidate-product — complete with features, benefits, and a roadmap The role of community in the job search what your LinkedIn is actually signaling to recruiters Why some…

  9. E62 · 8 Jul 2026 · 28 min

    Why Most Teams Get Goal-Setting Wrong (feat. Christina Wodtke) | EP 62

    OKRs are a popular choice to communicate team goals… but most teams do them wrong. In this episode, Laura Klein talks with Christina Wodtke, author of Radical Focus , about what actually makes objectives and key results work: the weekly and quarterly rituals that keep goals alive, why psychological safety matters more than making perfect predictions, and how strategy and vision have to exist before you can even set an OKR in the first place. About Christina Wodtke: LinkedIn | Eleganthack (blog) | Books by Christina Wodtke Other Related NN/g Articles & Courses: Aligning UX Metrics with…

  10. E61 · 26 May 2026 · 38 min

    Incorruptible: How Great Companies Stay Great with Eric Ries

    Most UX practitioners have spent their careers fighting for the user — pushing back against dark patterns, advocating for quality, and insisting that making things better for people is also better for the business. Eric Ries would say that instinct is exactly right. And that it's not enough. In this episode, host Laura Klein talks with Eric Ries — New York Times Best Selling Author of The Lean Startup and founder of the Long Term Stock Exchange — about his new book, Incorruptible: Why Good Companies Go Bad...and How Great Companies Stay Great . Eric makes the case that most of today's…

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