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Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological scientist and CEO, helps me answer on today’s episode of Nudge. --- Start using Riverside for free: https://bit.ly/PhilAgnew Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Learn more about Gorilla: https://gorilla.sc/ Connect with Jo on LinkedIn: https://www.linkedin.com/in/jo-evershed-36bba9/ Subscribe…

Nudge

by Phill Agnew · English · Business

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

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  1. 5 Oct 2026 · 36 min

    Why this man spent 3 years driving to Australia

    Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Wiebe’s website: https://wiebewakker.com/en/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Kruger, J.,…

  2. 21 Sep 2026 · 28 min

    The huge restaurant chains masquerading as independents

    Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to appear like an independent restaurant. They’re exploiting our psychological bias for independent brands and fooling millions of diners. Find out how in today’s episode of Nudge. --- Watch the Birdbox vs Frankie & Benny's Taste Test: https://www.youtube.com/watch?v=FqcZ_5NixfM Unlock the Nudge Vaults:…

  3. 14 Sep 2026 · 31 min

    I tested Rory Sutherland’s business advice

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  4. 7 Sep 2026 · 25 min

    The worst mistake to make on Dragon’s Den / Shark Tank

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  5. 31 Aug 2026 · 35 min

    Are metrics controlling your life?

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  6. 24 Aug 2026 · 24 min

    The mental tricks used to break the 2-hour marathon

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  7. 17 Aug 2026 · 25 min

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  8. 10 Aug 2026 · 24 min

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  9. 3 Aug 2026 · 28 min

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