5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

More from Perpetual Traffic

1. 

   E794 · 5 May 2026 · 18 min

   How to Become a Supercommunicator (Ask These Questions)

   Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in our communication. We're not asking the right questions. In today’s episode, we share part of the conversation we had with Charles Duhigg on becoming a supercommunicator. Charles reveals why traditional conversations fail and what you can do differently to spark real engagement. He explains how asking the right questions can shift a conversation from shallow small talk to deep, emotionally resonant discussions. Want…

2. 

   E793 · 28 Apr 2026 · 20 min

   Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

   Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don’t have a traffic problem but a strategy problem. And if you don’t fix it, you’re just working for Meta, Google, or whoever owns your traffic source. Today, we revisit a conversation we had with Kasim Aslam. He breaks down a hard truth about scaling: diminishing returns are still returns, but most businesses quit too early. We explain why entrepreneurs stop at the peak of performance instead of…

3. 

   E792 · 21 Apr 2026 · 21 min

   156% More App Subscribers in Six Months! Here’s How We Did It

   Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac How do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder than it seems, especially when you think you've reached your market saturation. In this episode, we revisit a case study of a business that thought it had tapped out its market but was still able to scale quickly and profitably. We offered data-driven customer segmentation, personalized ads, and targeted creative hooks. Our results within about six months included a 52.7% year-over-year increase…

4. 

   E790 · 7 Apr 2026 · 22 min

   Stop Saying This on Sales Calls (It Hurts Your Deals)

   Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale instead of controlling it, you’re already losing. Neediness kills deals, and most marketers don’t even realize how often they signal it. In this episode, we revisit a conversation I had with Oren Klaff on why traditional sales tactics, including being polite, agreeable, and even “professional,” actually sabotage your results. We get into frame control, status dynamics, and the subtle behaviors…

5. 

   E789 · 3 Apr 2026 · 21 min

   Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

   Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands. Book your spot: https://www.tiereleven.com/audit Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy. Tier 11’s John Moran walks us through an experiment…

6. 

   E788 · 31 Mar 2026 · 28 min

   Why the Funnel Is Dead (And What Actually Drives Growth Now)

   Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Are you still optimizing channels in isolation, thinking Meta is broken while Google “works”? That mindset is exactly what’s killing your growth. If you’re chasing last-click ROAS or shifting spend based on siloed performance, you’re missing the bigger picture, and it’s costing you more than you think. In this episode, we challenge the entire concept of the traditional funnel. We look at why…

7. 

   E810 · 6 Oct 2026 · 48 min

   The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users

   What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click conversions, you're capturing existing demand while the pipeline of future customers dries up. I sat down with Jon Chang from MyFitnessPal, the category-leading nutrition app now inside ChatGPT Health, to break down how he runs brand and performance marketing as one system. Jon shares how his team runs roughly 700 creatives at once and tests new messaging for just $100–$300 a week. He also explains how moving off a…

8. 

   E809 · 29 Sep 2026 · 39 min

   Your Marketing Team Shouldn't Write Your Ads — Here's Who Should

   Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/apply Your creative team is producing more ads than ever. So why does every one of them say the same thing? Most brands skip the one step that decides what their creative actually says, and then pay for that mistake with every new dollar they spend. On today's show, I'm breaking down a real conversation with the VP of marketing at a $40 million disability benefits advocacy brand. They've had two agencies in two years, no…

9. 

   E808 · 22 Sep 2026 · 37 min

   Why Your 'Winning' Ad Is Probably the One You're About to Kill

   Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your budget should really go. Talk to us at: https://www.tiereleven.com/apply A video is soaking up your ad spend and showing almost no conversions, so the obvious move is to kill it. But what if that video is the reason your cheap last-click image ads look so good in the first place? Ricardo Pouwels, one of our growth strategists at Tier 11, joins me again to break down how attribution and creative measurement change as a business grows from one…

10. 

    E807 · 15 Sep 2026 · 48 min

    Why Your Best-Performing Ad Might Be the One Getting Zero Conversions

    Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what's really working. Talk to us at: https://www.tiereleven.com/apply You can't just look at your top-converting ad and call it a day anymore. That ad probably isn't doing what you think it's doing. So if you've been asking "which ad is actually working," you're asking the wrong question, and it's costing you. Thomas Mcnaught joins me again to break down how Meta's Andromeda update has completely rewritten the rules of creative performance. We get into how creative…

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