How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate…
How can business help us take charge of our health?
Most people only think about healthcare when something goes wrong. But wearables, AI, and other new technologies are giving us access to more information about our bodies and delivering it more frequently than ever before — putting more control over our health in our own hands. In this episode of Take on Tomorrow we explore the momentum behind a people-powered health system. And we consider what happens as technology moves healthcare beyond the clinic and into our everyday lives. Dorothy Kilroy, Chief Commercial Officer at Oura, shares how the company built a business model around a new…
AI is entering a new phase. Instead of simply answering questions or generating content, AI agents can now act: planning, reasoning, collaborating, and completing tasks alongside people. But as agents’ capabilities accelerate, are businesses thinking big enough? In this episode of Take on Tomorrow we explore what it takes to build momentum around agentic AI, from employees’ first experiments with new tools to a fundamental rethinking of how work gets done. Rob Seaman, General Manager of Slack at Salesforce, tells us how AI agents are already changing the way teams collaborate, innovate, and…
7 Sep 2026 · 20 min
Is your business built to survive?
Every business plans for growth. But how many are built to survive? Disruption today is increasingly interconnected. Crises such as cyberattacks, geopolitical shocks, and supply chain failures rarely arrive one at a time—and all are heightened by AI risk. So, if your business lost everything tomorrow, what would it need to continue to operate? And how can you maintain momentum when disruption strikes? In this episode of Take on Tomorrow, we talk with PwC UK partner Bobbie Ramsden-Knowles, who co-leads PwC’s Global Centre for Crisis and Resilience. She explains why organisations need to…
1 Sep 2026 · 1 min
Introducing Series 5 of Take on Tomorrow
Technologies that once seemed improbable are now reshaping how people work and grow. In Series 5 of Take on Tomorrow—PwC’s award-winning podcast exploring the biggest challenges facing business and society—we ask one critical question: How do bold ideas gain momentum? Join us, as we speak with experts from around the world, each working at the forefront of innovation, to learn what it takes to move ideas from vision to reality. We examine who is accelerating progress and how they’re doing it: how to make leading-edge technologies commonplace, turn ambition into action, and scale…
23 Jan 2026 · 15 min
How can CEOs sharpen their focus on the now and what's next?
Confidence is down. Pressure is up. And CEOs are being asked to lead through more uncertainty than ever. Take on Tomorrow is on the ground in Davos, Switzerland, at the World Economic Forum Annual Meeting, where Sarah von Fischer discusses key findings from PwC’s 29th Global CEO Survey—and what this year’s results could mean for the C-suite, and beyond. She’s joined by Dion Shango, Senior Partner, PwC Africa, and Agnes Koops, Global Vice Chair and Global Chief Commercial Officer, PwC, to explore why CEOs are losing confidence in short-term growth—even as they continue investing in AI,…
2 Dec 2025 · 26 min
How can AI scale our capabilities at work?
Have you noticed something different about customer service calls lately? Maybe even something...delightful? Perhaps the service rep not only anticipated your question but had the perfect suggestion? That could be AI working behind the scenes, supporting those call center employees and making life a little smoother for you. It’s just one way technology is shaping our everyday lives and changing how businesses serve customers—and interact with their workforce. All this change is happening at breakneck speed—so how can businesses get ready for a new kind of connection with customers and the…
18 Nov 2025 · 23 min
Are factories the new frontier of big tech?
Making all the items we need and use in our everyday lives requires an intricate network of producers, suppliers, and distributors. But intricacy can have consequences: supply chains today are frequently disrupted, even as new technologies are changing everything we thought we knew about manufacturing. Long-standing processes are being revamped to try to make them more efficient, and that means a radical rethinking of the way we make things. In this special episode of Take on Tomorrow , hosts Lizzie O’Leary and Femi Oke talk with Kiva Allgood, Head of the Centre for Advanced Manufacturing…
4 Nov 2025 · 24 min
Can government be the catalyst for breakthrough innovation?
Big breakthrough innovations are on the horizon, and they could be coming from an unlikely place. We’re talking about the sort of ideas that would reshape how we move, the medical treatments we receive, and how we adapt to the changing climate and generate new kinds of energy—and they could all stem from a space not typically associated with innovation: the government. Rethinking the public sector’s role in innovation—and how it works together with private industry—may be key to solving the world’s most pressing challenges and improving people’s lives.In this episode of Take on Tomorrow,…
21 Oct 2025 · 26 min
How to fund the data-center boom?
Throughout this special series, we’ve been exploring what happens to business and society when people try to do things differently. But without the funding to pay for that change, real progress can stall. In this episode, we’ll look at the way projects are financed and how it’s unlocking innovation and new partnerships across industries. Hosts Femi Oke and Lizzie O’Leary are following the money into the world of data centers—massive investments requiring trillions of dollars—to uncover how this backbone of our digital lives is built and paid for. We’ll hear from Udhay Mathialagan, Managing…
7 Oct 2025 · 25 min
Will your next sushi roll come from a laboratory?
Farmers produce, traders distribute, manufacturers process, retailers sell, and governments regulate. And it all comes together so that we can eat each day. But this delicate, complex global system is under immense pressure. Drought and heat stress threaten crops. Geopolitical crises, population growth, and global food waste mean the hunt is on for new solutions. In the decade ahead, feeding the world will require fundamentally different partnerships. So what new business models, products, and services will emerge? In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary…
23 Sep 2025 · 26 min
What does the future of mobility look like?
The way we move people and things is changing—transportation is becoming more electric, more autonomous, and more informed by advanced technology. These shifts present significant opportunity, both for new players to enter the mix and existing companies to reinvent themselves—with great potential benefit for society. In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke explore the future of mobility with Robin Chase, transportation entrepreneur and cofounder and former CEO of Zipcar. They’re also joined by Heiko Seitz, PwC’s Global eMobility Leader, from…
9 Sep 2025 · 26 min
Could robots be renovating our homes in the future?
What if we completely rethought the way we build? What if the places where we live and work helped cut emissions, and we could drastically improve energy efficiency with a new kind of construction? What if most construction wasn’t even done on-site? These changes, some of them already underway today by businesses establishing new kinds of partnerships, are redefining an age-old industry. In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke speak to Emanuel Heisenberg, CEO and founder of Ecoworks, about how adding a “second skin” to existing structures…
26 Aug 2025 · 28 min
How will personalized health data transform the way we care?
People need to be cared for—but the way we approach healthcare treatments hasn’t changed much in recent years. Now, in the age of AI, and with the emergence of more collaborative partnerships, we’re seeing a shift. And it brings a new opportunity for providers to make effective, affordable, preventative, and personalized care a priority—the kind of care that puts the patient at the center. In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke talk to Ali Hashemi, health-tech investor and cofounder and CEO of meta[bolic], to explore how this approach to…
6 Aug 2025 · 27 min
Could your car power your home?
The way we power society is transforming, and it’s not happening in a silo. As energy demand and geopolitical tensions both rise, and the shift toward new ways to fuel and power our lives picks up speed, how should businesses rethink the opportunities and challenges ahead? Where can they find new value? And what could the world look like with more collaboration and innovative solutions that have never been tried before? In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke talk with Thomas Raffeiner, CEO and founder of The Mobility House, a technology…
1 Aug 2025 · 2 min
Introducing a special series of Take on Tomorrow
This special series of Take on Tomorrow, PwC’s award-winning podcast, unpacks how the global economy will change over the decade ahead and what that means for business and society. We’ll explore how business will navigate—and shape—the challenges and opportunities ahead, including emerging technology, climate impacts, and new ways of collaborating across industries. Though basic human needs will stay the same, the way they’re met—by business, government, and others—will rapidly evolve. We look at distinct domains, each centered around a fundamental and universal human need: how we move, how…
31 Jan 2025 · 14 min
Take on Tomorrow @ The World Economic Forum in Davos: What does it take to thrive in an uncertain world?
There are strong forces at play right now—deep and profound trends such as technological disruption and social instability, that are changing our lives and the world around us. Business leaders can’t ignore these megatrends. But what actions are they taking? How can they plan amid a constantly shifting landscape? We’ve gathered insights from thousands of CEOs around the world to try to learn what they’re thinking about the big issues—from GenAI to climate change to the need for reinvention—and what it all could mean for the global economy. And we’ve mined the results to see what they can…
24 Jan 2025 · 15 min
Take on Tomorrow @ the World Economic Forum in Davos: What does responsible AI look like in the age of agentic AI?
AI is being embedded in everything we do, from the way our cities operate to how we live and work. Information, decision-making, and problem-solving are all being transformed. Enter the “AI agent,” here to help people work smarter and more productively. But will people trust this rapidly evolving technology? And what happens if that trust erodes? Business and society are working to navigate the myriad challenges AI presents—and to answer a big question: how can we work to build responsible AI in the age of agentic AI? In this episode, recorded live at the WEF Annual Meeting in Davos, PwC’s…
10 Jan 2025 · 22 min
How can we reimagine workplace productivity with GenAI?
More than two years have passed since generative AI went mainstream. Now the pressure is on for the technology to deliver concrete results. So has it lived up to all the hype? And, in particular, has GenAI met its early promise to boost workplace productivity and help employees engage in more high-impact work? Hosts Lizzie O’Leary and Femi Oke talk with Svenja Gudell, Chief Economist at the jobs site Indeed, about the state of the labor market in this new GenAI world and the workforce shifts that are already underway. PwC’s Global Workforce Leader, Pete Brown, brings fresh insights from a…
29 Nov 2024 · 26 min
What does it take to run a responsible business?
Business leaders are asked to perform the ultimate balancing act. They face pressure to manage their company’s environmental footprint, adjust to the impacts of climate change, and build rewarding experiences for employees and customers, all while continuing to deliver financial performance. So, how do they accomplish that? And what can the business world learn from companies that are already testing new ways to respond to these pressures? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke talk with Charles Conn—venture capital investor, author, and longtime Board Chair…
18 Nov 2024 · 17 min
Take on Tomorrow @ the APEC CEO Summit: In unprecedented times, how can we create growth that’s both inclusive and sustainable?
The world is full of uncertainties right now. But there’s also opportunity: a chance for reinvention on a global scale, for business and society to work together to create a future that’s inclusive, sustainable, and resilient. To learn more about that vision of the future, Take on Tomorrow is recording live from the APEC CEO Summit—the most influential annual gathering of business and political leaders from the Asia-Pacific rim’s 21 economies—where we’ll unpack some of the crucial discussions happening at this year’s event. PwC’s Sarah von Fischer is on the ground in Lima, Peru, where she’s…
1 Nov 2024 · 24 min
Can ideas be the engine of growth?
Consider this: more than half of the companies that were listed on the Fortune 500 in 2003 have since gone bankrupt, been acquired, or otherwise ceased to exist. And the question of survival is just as urgent for businesses today: 45% of respondents in PwC’s most recent Global CEO Survey said their company won’t be viable in ten years if it sticks to its current path. So how do businesses stay ahead of the curve, and make sure they’re still around in 20 years’ time? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke are joined by Daniel Susskind, Research Professor in…
18 Oct 2024 · 25 min
How can we secure the future of food?
Food is essential for our health, survival and social well-being. But global food security is facing increased threats. Climate change, global tensions and supply chain disruptions mean our food systems are becoming more precarious. And as the global population grows, demand for food shows no signs of slowing. So, what role can businesses play in reimagining our food systems? And how can they help with the changes that will be required to secure our food supply for generations to come? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke are joined by Rob Cameron, Global…
4 Oct 2024 · 28 min
Is quantum computing about to radically change the world?
Quantum computing could revolutionize how we live, and it's fast approaching reality—but is the world ready? Quantum computers use the laws of quantum mechanics to solve complex problems in seconds—making them far more powerful than the most advanced supercomputer. The possibilities seem limitless: it could help treat previously incurable diseases, help us make better informed decisions, and completely reinvent our ways of living. The impact will be huge. So, how should business leaders navigate this unchartered territory? How can they invest in the right technology? How will workers learn…
27 Sep 2024 · 15 min
Take on Tomorrow @ Climate Week NYC: What are the opportunities when business takes climate action?
No one is untouched by the effects of climate change. That includes businesses of all sizes, which face the mounting risks of nature loss and a warming planet. But these challenges can also reveal opportunities. The transformation, and sometimes complete reinvention, of how a business functions could be just what’s needed to spark the new ways of thinking that will lead to green growth. To tackle these issues — and launch Series 3 of Take on Tomorrow— we’ve recorded an episode live, on the ground, at Climate Week NYC. Host Lizzie O’Leary talks with Helen Clarkson, CEO of Climate Group, and…
25 Sep 2024 · 3 min
Get ready for Series 3
Take on Tomorrow, the award-winning podcast from PwC’s management publication, strategy and business, returns on Friday 27 September for Series 3. Join hosts Lizzie O’Leary and Femi Oke and hear some of the brightest minds and boldest thinkers on how they’re tackling the greatest challenges facing the world. Follow Take on Tomorrow so you don’t miss an episode.
8 Mar 2024 · 28 min
How can supply chains transform from fragile to agile?
Supply chains are the lifelines of our global economy—quietly connecting and supporting numerous facets of business operations and everyday lives. In Take On Tomorrow’ s final Series 2 episode, hosts Lizzie and Ayesha delve into the seismic shifts rattling these critical networks with Darcy MacClaren, Chief Revenue Officer for SAP Digital Supply Chain, and David Wijeratne, a partner with PwC Singapore in the International Growth Practice. Together, they reveal how geopolitical, environmental, and technological forces are creating an urgent imperative for business leaders to “de-risk” and…
23 Feb 2024 · 26 min
How is GenAI reshaping cybersecurity?
If cybercrime were a country, it would be the third-largest economy in the world after the US and China, according to the World Economic Forum. In the face of such a substantial and pervasive global challenge, generative AI is emerging as a tool to level the playing field—offering sophisticated capabilities for both cyberattackers and defenders. In this episode of Take on Tomorrow, Sarah Armstrong-Smith, Microsoft’s Chief Security Advisor in EMEA, is joined by Sean Joyce, PwC’s Global Cybersecurity and Privacy Leader. Together, they spotlight how organizations can leverage GenAI for cyber…
12 Feb 2024 · 26 min
How can cities help create social and economic sustainability?
In an increasingly urban world—in which 70% of the global population is predicted to reside in cities by 2050—thoughtful conversations about urban development are essential. How can cities transform to meet the needs of their ever-growing populations, without compromising the health of the planet or the well-being of their residents? In this episode, we’re joined by climatologist Angel Hsu, founder of the Data-Driven EnviroLab research group, to discuss its use of satellites as a way to measure how environmentally sustainable and socially inclusive our cities really are. We’ll also hear from…
29 Jan 2024 · 15 min
@ the World Economic Forum in Davos: How can CEOs position their businesses for success in an age of continuous reinvention?
The findings from PwC’s Global CEO Survey are out, and they reveal a fascinating dichotomy: while CEOs’ optimism about global economic growth has more than doubled year-on-year, 45% don’t think their company will survive for more than a decade on its current path—a 6% increase from last year. What’s driving CEO anxiety about the long-term viability of their business models? To what extent are global megatrends, like generative AI and climate change, prompting CEOs to make changes? And what strategies can CEOs employ to keep their organizations agile and future-ready? Join special guest host…
About Take on Tomorrow
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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