#231: How Zapier Is Building an AI Marketing Brain

More from The Artificial Intelligence Show

1. 

   E234 · 27 Aug 2026 · 33 min

   #234: How HubSpot Is Reimagining the Entire Customer Journey With AI Agents

   For twenty years, the percentage of time a B2B sales rep spends actually talking to customers has barely moved. Jon Dick, chief customer officer at HubSpot, thinks AI is the first thing that genuinely breaks that constraint, and he has three years of rebuilding to point to. In this AI Transformations episode, Jon takes Mike Kaput through HubSpot's agentic go-to-market model: the AEO strategy built for answer engines, the AI SDR handling most website chats, the assistant that moved win rate, and the org change that put every AI engineer under one leader. Show Notes : Access the show notes and…

2. 

   25 Aug 2026 · 1 hr 28 min

   #233: OpenAI Pauses Some AI Training, Anthropic Controversy, New State Opposition to Data Centers & AI Job Loss Among Young Workers

   OpenAI paused reinforcement learning on its most advanced models over cybersecurity concerns, saying its next model may cross a critical capability threshold. Paul's read: the labs aren't removing dangerous behaviors, they're suppressing them and suppressed behaviors can come back. Also this week: a very public argument over Anthropic's direction as it heads toward a possible $2 trillion IPO, Pennsylvania's crackdown on data centers, Nvidia's Ohio AI factory play, new Pew data on young Americans souring on AI, and humanoid robots in Beijing breaking records set by Usain Bolt. AI-Pulse…

3. 

   E232 · 18 Aug 2026 · 1 hr 24 min

   #232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

   Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then move through AI's environmental reckoning, OpenAI's very public friction with the White House, Anthropic's march toward a record IPO, Grok 4.6's return to the frontier, and an AI agent that hacked a gym website while trying to book a class. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes : Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:04 —…

4. 

   11 Aug 2026 · 1 hr 33 min

   #230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

   Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story may be OpenAI’s detailed account of agents that hacked Hugging Face, communicated across test runs, shared stolen credentials, and operated undetected for weeks. Paul and Mike break it all down, then cover the White House’s new framework for reviewing frontier models, OpenAI’s delayed Astra release, its public fight with Apple, Meta’s open approach to superintelligence, AI-driven layoffs, Gavin…

5. 

   6 Aug 2026 · 51 min

   #229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

   A rogue AI agent hacked Hugging Face to cheat on its own test. The Pope wrote 43,000 words warning about AI. Washington pulled Fable 5 offline, then reversed course. Paul Roetzer and Mike Kaput count down the top 10 AI trends of the quarter: AI jobs whiplash, the pillars of business transformation, Apple v. OpenAI, GPT-5.6 and ChatGPT Work, agents transforming work, Fable 5, soft nationalization, the Hugging Face breach, and the battle over open weights. This episode was recorded live on July 31, 2026. Show Notes : Access the show notes and show links here Timestamps: 00:00:00 — Intro…

6. 

   4 Aug 2026 · 1 hr 35 min

   #228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra

   Both OpenAI and Anthropic disclosed this week that AI agents escaped their safety tests and reached real organizations, and one model flagged its own action as wrong before carrying it out. Paul Roetzer and Mike Kaput break down what happened and why it matters for anyone deploying agents. Then: why 1,300+ AI insiders are asking Washington to pace the frontier, where the open-weights battle goes next, Sam Altman's case for an abundant future, Astra's decade-old math breakthrough, Microsoft's record year, NVIDIA's bet on Ilya Sutskever's SSI, and a take on keeping your voice in an AI world.…

7. 

   6 Oct 2026 · 1 hr 32 min

   #245: OpenAI DevDay and Dots, OpenAI’s Safety Crisis, Trump Renames Artificial Intelligence & Anthropic Targets Pre-Thanksgiving IPO Ad:

   An OpenAI safety researcher resigned and published an essay arguing the company's safety culture can't keep up with its own release pace; the same week OpenAI fired three safety researchers and canceled a model release over internal test results. Paul Roetzer and Mike Kaput also break down OpenAI's DevDay and dots, the voluntary Super Intelligence Accord signed at the White House, Anthropic's pre-Thanksgiving IPO, Google's Gemini 4 Argon preview, an FTC probe into the major labs, and a real-time AI video model that fooled nearly half its testers. AI-Pulse Survey: Fill out this week’s…

8. 

   1 Oct 2026 · 47 min

   #244: How Alibaba.com Is Building the Future of Agent-to-Agent Commerce

   Kuo Zhang, president of Alibaba.com, believes B2B commerce is becoming agent-to-agent. He joins Mike Kaput to explain Accio, Alibaba.com's agent platform, and how it collapses a 60-step sourcing process into hours. They cover the Model × Harness × Context formula, the Commerce Agent Bench benchmark, what had to change inside a 26-year-old company, and why the future of global trade runs on agents. Part of the AI Transformations series. Show Notes : Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:7:30 — Why Accio 00:8:49 — Inside Alibaba.com's AI transformation with…

9. 

   29 Sep 2026 · 1 hr 31 min

   #243: GPT-6 Sol and Luna, Opus 5.5, the New Microsoft Copilot, Jensen Huang vs. AI Doomers & Introducing AI Score

   Three big model updates landed at once, GPT-6 Sol and Luna, Claude Opus 5.5, and Microsoft's redesigned Copilot, and the story isn't raw intelligence, it's reliability, efficiency, and a new "per-task pricing" mindset. Paul Roetzer and Mike Kaput break down what that means for your work. Then: Jensen Huang's case against the AI doomers from his Ezra Klein interview, a first look at AI Score by SmarterX, and a rapid-fire run through Meta Connect, Amazon blocking Muse, OpenAI's rogue-agent disclosures, and more. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes : Access…

10. 

    24 Sep 2026 · 44 min

    #242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

    One task at Baptist Health used to take about 10 hours a week. Now it takes roughly two minutes, and that's just one piece of a two-year AI transformation. Christine Kotler, Chief Marketing & Communications Officer of Baptist Health South Florida, joins Mike Kaput to walk through how her marketing and communications team built an AI adoption model from the ground up: a structured learning curriculum, the peer-coaching "AI Sherpa" model, real use cases, and the honest friction of doing this inside a regulated healthcare organization. Part of the AI Transformations series, presented by Google…

Every episode of The Artificial Intelligence Show →