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Episode · The Journal.

What Happened to the Affordable Car?

10 Sep 2026 · 19 min

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Episode notes

New cars have gotten really expensive, with average prices hovering around $50,000. It's put potential buyers in a tough spot and instead, many drivers are keeping their cars for longer. WSJ’s Sharon Terlep explains the market and economic forces that squeezed out buyers on a budget and how the auto industry is adapting. Jessica Mendoza hosts. Further Listening: - Confused About Automated Driving Features? You’re Not Alone. - Can the U.S. Keep Chinese Cars Out? Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast

The Journal.

The Wall Street Journal & Spotify Studios · News · English

The most important stories about money, business and power. Hosted by Ryan Knutson and Jessica Mendoza. The Journal is a co-production of Spotify and The Wall Street Journal. Get show merch here:

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