Episode notes
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into new data showing most Fortune 500 ads run on next to nothing, and why the real problem isn't budget size. It's confidence in the ideas worth backing. Topics covered: [02:32] "Fewer, Bigger, Longer, Better" — Creative X's new ad spend study [03:47] 93% of ads run on less than $10,000 [05:02] Production is up 29%, but spend per ad is…
The Marketing Architects
by Marketing Architects · English · Business
Introducing a research-first podcast that builds revenue, not condos. Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much m
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E178 · 25 Aug 2026 · 37 min
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E177 · 18 Aug 2026 · 28 min
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E120 · 13 Aug 2026 · 10 min
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Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into whether product placement in movies sticks in viewers' memories, using the famous Reese's Pieces and E.T. story as a jumping-off point. Topics covered: [02:20] "The Effect of Product Placement in Movies on Brand Recall: A Meta-Analysis" [03:10] Why brands pay for screen time instead of commercial breaks [04:30] Cohen's d and what…
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E176 · 11 Aug 2026 · 43 min
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E128 · 8 Oct 2026 · 10 minNew
Nerd Alert: Pretesting with AI-Generated Ads
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Nerd Alert: Making Effectiveness Work
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into why five analysts can hand you five different ROI numbers for the same campaign. They explain why averaging those numbers hides the truth, and how to match your measurement method to the size of the decision in front of you. Topics covered: [01:40] "Making Effectiveness Work" [02:20] Three ways to measure ad effectiveness [02:40]…
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