How to Build a Winning B2B Creator Program with Vin Matano, Founder of Creatorbuzz

More from The Marketing Millennials

1. 

   9 Oct 2026 · 48 minNew

   How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet

   What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Mars before bringing his measurement obsession to PepsiCo. He also literally wrote the book on it.He and Daniel get into why measurement should never start with your data (what??) and what testing hundreds of ads on real brains will reveal about your creative. Plus, why Sorin doesn't trust surveys and the one metric…

2. 

   7 Oct 2026 · 29 min

   How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan

   What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out. She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the very intentional story behind the name Saucy Noods. Plus, why they send a small team everywhere from Coachella to Comic-Con, what fans tell you IRL that they'd never post online, and the one thing Maruchan will NEVER use AI for. If you're a Marketer who wants to turn social chatter into products people actually buy,…

3. 

   5 Oct 2026 · 11 min

   LinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128

   Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and he mixes lowercase with a single all-caps word. Jay capitalizes the entire first word, like NEW, and opens with the offer in brackets. He also moves emojis to the middle or end of the subject line, or bookends them in the preheader, because a leading emoji causes problems for screen readers. They also break…

4. 

   30 Sep 2026 · 52 min

   How to Measure Brand Marketing Success with Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket | Ep. 445

   How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2 weeks before kickoff. After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why that idea was just sitting there for the taking in the first place. Plus, a live TV risk that could have fallen completely flat, what happened when Rocket listed an NBA arena on Redfin (and a tornado rolled in), and why a great ad doesn't…

5. 

   28 Sep 2026 · 13 min

   Use Prediction Markets to Plan Your 2027 Content | Bathroom Break #127

   Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, Claude, or Gemini. Tell it your audience, have it search Kalshi and Polymarket for five active, non-political, non-sports markets that signal what that audience will care about in the next 3 to 12 months, then ask for content ideas. He also explains why you should…

6. 

   25 Sep 2026 · 1 hr 5 min

   How to Build AI Agents for Your Marketing Team with Kris Rudeegraap, Co-CEO at Sendoso, and Jessica Voss Head of Marketing at Kana

   Should your AI agents have job titles? Today, Daniel, Kris Rudeegraap, Co-CEO of Sendoso, and Jessica Vose, Head of Marketing at Kana, debate the best way to build AI Marketing agents: role-based digital colleagues or one Marketing operating layer that connects everything. Kris shares how Sendoso went from hundreds of invisible automations to agents with managers and performance reviews, and why building them was actually the easiest part. Plus, Jessica breaks down where the Marketer stays in the loop, the 2 use cases CMOs, AI leaders, and data leaders all agree on, and why Marketing needs a…

7. 

   23 Sep 2026 · 36 min

   How To Nail Local Marketing with with Jena Wolfe, VP of Marketing at Goop Kitchen | Ep. 444

   How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen (https://www.goopkitchen.com), has figured it out. Jena started out writing restaurant listings for a New York magazine, spent almost 15 years running her own creative agencies, and is now Goop Kitchen's first-ever VP of Marketing (and her first time on the brand side). Since joining, she's taken the brand from California to New York and opened its very first dine-in location in Del Mar. Daniel and Jena talk about how Goop Kitchen decides what's sacred to…

8. 

   21 Sep 2026 · 13 min

   How to Increase Your Landing Page Conversions | Bathroom Break #126

   Your landing page is probably leaking visitors, and the fixes are smaller than you think. Jay and Daniel break down how to increase conversions on those pages and offer pages, from the fields you force people to fill out to the button nobody can find. Plus, why every extra must-fill field silently costs you registrants, where to put social proof so it actually does something, and the 1 thing on your page that sends 30% of visitors running for the exit. Plus, a HEATED debate about airplane hygiene and the birth of Jay's new favorite word. If you're a Marketer who wants more conversions…

9. 

   18 Sep 2026 · 44 min

   Finding Social Creators Before They Blow Up, with Jori Evans, Director of Social at MANSCAPED

   If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figured out the answers to a lot of mysteries, and she joined the pod to share her wisdom. Originally aired in January, this episode has everything from how MANSCAPED ran their viral campaigns like "Face Pics vs. D*** Pics," how meme culture drives brand conversions, and what it's like threading the needle between your…

10. 

    16 Sep 2026 · 47 min

    Why Marketing Automation Isn’t Marketing Intelligence with Duarte Garrido, Co-Founder of Dojo AI | Ep. 443

    Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to rebuild the broken Martech stack from scratch. He and Daniel talk about the difference between automation and intelligence, why Duarte can smell AI copy from 10 miles away, and why he says everything AI touches becomes a commodity...except this 1 thing it still can't do. If you're a Marketer who wants to use AI without…

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