Podcast · Business

100 Ways To Grow On TikTok

by 100 Ways To Grow On TikTok · English · Business

How are real businesses succeeding on TikTok? That's what we uncover every week on 100 Ways To Grow On TikTok. You'll hear from businesses who doubled their reach, built nationwide demand, and found ideal clients, all through TikTok. They’ll share their strategies, key discoveries, and specific ap

New episodes: Several times a day
Typical length: 5 min
Latest: 27 Mar 2026
Language: English

Latest episode

27 Mar 2026 · 5 min

How Neuro Gum’s Six-Month TikTok Experiment Became a Multi-Channel Breakthrough

Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine. Jonathan explains how the team blends creator momentum with paid amplification, using LIVE feedback to refine messaging from “energy” to “focus” and campaigns like New Arrivals to create weeklong waves of reach. The result…

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Earlier episodes 29 most recent

S1 · E59 · 27 Mar 2026 · 5 min
How Bask and Lather Scaled 2X Daily Sales Through TikTok LIVE and GMV Max
When Founder and CEO Shaina Rainford couldn’t crack TikTok, her 14-year-old son Jayden Rainford stepped in, and everything changed. Within weeks, Bask and Lather went from struggling for 500 views to pulling millions per video. Their TikTok momentum doubled daily revenue through LIVE selling and grew their affiliate network to more than 140,000 creators, turning TikTok into the brand’s most powerful sales channel. By combining Shaina’s operational discipline with Jayden’s creative instincts, the duo built a self-sustaining TikTok ecosystem fueled by affiliates, organic reach, and automation.…
S1 · E58 · 27 Mar 2026 · 4 min
How MOSH Built a Creator Flywheel to Scale TikTok Shop Sales to $1.5M
MOSH’s TikTok-first commerce strategy turned creator stories into real revenue at scale. Head of Growth Tanner Flitter and Head of TikTok Hayton Oei share how the brand built a 35,000-affiliate engine that has generated over $1.5M in sales on TikTok, reached 45M views across 22,000 videos, and ranked as the number one protein bar on TikTok during Black Friday. A single affiliate video from a 70-year-old grandmother drove $100K in sales and $20K in commission with nearly 5M views. Tanner and Hayton break down how multi-generational creators became the brand’s edge, why disciplined testing…
S1 · E57 · 26 Mar 2026 · 6 min
How to Scale a Brand from Zero to Seven Figures a Month on TikTok Shop
Taking a brand from zero to six figures in its first month on TikTok Shop, and seven figures the month after, is not an accident. It takes the right strategy, the right creators, and the right platform tools. Global Key Account Manager Devin Martin of Outlandish shares how building a robust affiliate network, tapping into TikTok Shop campaigns, and using GMV Max to find the right audiences can drive explosive results for brands on the platform. Martin walks through how leaning into seasonal campaigns like Black Friday, Cyber Monday, and Mother's Day unlocked massive visibility and sales,…
S1 · E56 · 26 Mar 2026 · 6 min
How Dorian Used TikTok to Fuel Growth for a New Kind of Gaming Platform
Dorian is on a mission to democratize game creation for women and queer creators, and TikTok has been central to making that vision a reality. Founder and CEO Julia Palatovska explains how building a community of passionate creators, leveraging Spark Ads to amplify organic content, and using TikTok to connect the right fans with the right games helped Dorian achieve 10x growth in both user base and revenue. Palatovska walks through how the synergy between Dorian's creator community and TikTok's audience has become their biggest growth engine, with some creators now building seven-figure…
S1 · E55 · 26 Mar 2026 · 5 min
How Gorgie Went from Mood Board to the Fastest Growing Energy Drink in the Natural Channel With TikTok
Gorgie did not just market on TikTok. The brand was built on it, from product concept to flavor selection to the faces on their cans. Digital Project Manager Enil Shale Moon explains how building a community-first strategy on TikTok, cultivating a wide network of affiliates, and running GMV Max campaigns helped Gorgie become the number one fastest growing energy drink in the natural channel. Moon walks through how Gorgie used TikTok to crowdsource product decisions in real time, how a test launch of a new powder format sold out within weeks driven entirely by affiliate videos, and how a both…
S1 · E54 · 26 Mar 2026 · 6 min
How Brigit Drives Real Conversions by Embracing the Unexpected on TikTok
Brigit has found a winning formula on TikTok, and it has nothing to do with polished, traditional finance advertising. Digital Marketing Coordinator Maggie Davis explains how leaning into diverse, unconventional creator content and scaling creative volume through TikTok One has helped Brigit consistently hit and beat their customer acquisition cost goals. Davis walks through how reintroducing TikTok Creator Marketplace transformed their results, and how a willingness to run the most unexpected creative, from trending sounds to surreal, random moments, has become their biggest competitive…
S1 · E53 · 26 Mar 2026 · 4 min
How to Unlock TikTok as a Performance Channel Through Creative Strategy
TikTok is not just a branding platform. For brands willing to rethink their creative approach, it can become one of the most powerful channels for driving real business results. Anish Dalal, Co-founder and CEO of Sapphire Studios, shares how creative velocity, search-driven content, and a performance-first mindset have helped brands fundamentally change how they think about TikTok. Dalal walks through how tripling creative output helped a leading e-commerce brand cut their cost per acquisition by 40%, and how building content specifically around TikTok search gaps lowered another brand's…
S1 · E52 · 26 Mar 2026 · 5 min
How TickPick Turns Cultural Moments Into App Growth With TikTok
TickPick hit record-breaking app store performance by cracking the code on creator-driven content and full funnel strategy on TikTok. Head of Content Kyle Zorn explains how leaning into authentic, organic-feeling content, building a full funnel TikTok presence, and scaling campaigns with Smart+ helped TickPick reach niche audiences across sports, concerts, and theater at the exact right moment. Zorn led their evolution from early creator experiments that drove app installs for under a dollar to a sophisticated strategy that combines awareness, educational content, and performance ads. His…
S1 · E51 · 26 Mar 2026 · 6 min
How Knowt Used TikTok to Grow 519% in a Single Year
Knowt grew 519% on TikTok from H1 to H2 by going all in on the platform, and it started with a single Saturday post that nobody saw coming. CMO Ramya Ravuri explains how leaning into TikTok's organic culture, empowering creators to iterate fast, and layering in the right paid tools helped Knowt become one of the fastest-growing student learning platforms. Ravuri led their evolution from organic posting to a scaled paid strategy built on Smart+ campaigns and mobile measurement, giving her the confidence to spend six figures a month on TikTok ads. Her approach shows how TikTok became the…
S1 · E48 · 26 Mar 2026 · 4 min
How The Ballers Bank achieved 6x growth within 18 months of joining TikTok Shop
The Ballers Bank has transformed from a small operation to a major TikTok Shop success story, achieving 6x their original revenue within just a year and a half of joining the platform. Owner Josh Klinger and Partner Andy Moreno reveal how their entertainment-focused approach to collectibles trading cards has grown from 20 live viewers to peak audiences of 1,400 people, while maintaining an impressive 8x ROAS through strategic advertising spend. Their success has enabled them to expand from one stream to nearly 24-hour operations with four live streams and 20 employees. What You'll Learn in…
S1 · E49 · 26 Mar 2026 · 5 min
How Stride K12 Used TikTok to Scale Beyond Traditional Growth Channels
Stride K12 broke through the limits of their existing channel mix by going all in on TikTok, and creator-driven content made all the difference. VP of Media Richard Chandler explains how leaning into TikTok's creator ecosystem, automating campaigns with Smart+, and investing in advanced measurement helped Stride reach parents in a completely new way. Chandler led their shift from corporate, in-house creative to a fully creator-driven strategy through TikTok One, resulting in ads that outperformed everything they had built internally. For a brand that never considered TikTok an obvious fit,…
S1 · E49 · 26 Mar 2026 · 6 min
How Alinea Invest Grew 150% Year Over Year With TikTok
Alinea Invest scaled 3x in less than a year and grew 150% year over year by building a TikTok strategy rooted in organic testing, creator-first creative, and smart automation. Head of Growth Fabiana Ayala Waxman explains how leaning into TikTok-native content, layering in Smart+ campaigns, and getting their measurement foundation right helped Alinea reach and convert a new generation of investors. Waxman led their shift from organic-only content to a scaled paid strategy, using TikTok as a testing ground to identify winning creatives before putting spend behind them. What You'll Learn in…
S1 · E48 · 4 Feb 2026 · 4 min
How The Only Bean Achieved 10x Returns on Early TikTok Paid Ads
The Only Bean turned months of stalled TikTok efforts into a breakthrough moment that reshaped their entire growth strategy. Head of Digital and Partner Jason Ko explains how TikTok’s creator ecosystem, sampling tools, and early paid opportunities helped the company scale fast. Ko led their shift from manual creator management to a system built on TikTok-native tools and automation, resulting in more than 10,000 affiliate videos and early paid campaigns delivering 10x returns. His approach highlights how TikTok became the most efficient channel for reaching new customers, testing new…
S1 · E47 · 4 Feb 2026 · 4 min
How World Food Program USA Reduced Donor Acquisition Costs by 75% on TikTok
World Food Program USA is reshaping its donor acquisition strategy by using TikTok to reach younger generations that historically were not part of its supporter base. As the organization works toward its goal of raising $500 million annually by 2030, TikTok has emerged as a major growth lever, delivering more than 10,000 new donors in just two years. Their most pivotal moment came in early 2024, when content drove new donor acquisition at costs dramatically lower than any other channel. Senior Manager of Digital Advertising Steve Hassey shares how his team dropped cost per acquisition to…
S1 · E46 · 4 Feb 2026 · 5 min
From Zero to $1.5M per Month How Outlandish Builds Brands on TikTok Shop
Outlandish has turned TikTok Shop into a reliable growth engine for their clients, including launching a completely new brand that reached $1.5 million in monthly GMV and 100 million organic views by month three. In this episode, Founder & CEO William August breaks down the systems behind that scale and how his team uses livestreaming, affiliates, and creator-led content to build momentum quickly on the platform. William explains how Outlandish evaluates every brand through the lens of content performance, identifies the right playbook for their category, and executes with precision across…
S1 · E45 · 4 Feb 2026 · 6 min
How Skinn Cosmetics Drove 100% DTC Growth and Built a Top TikTok Shop Channel in Under 12 Months
Skinn Cosmetics is a 23 year old global skincare brand that accelerated its next phase of growth by making TikTok Shop a core sales channel. In less than one year on the platform, TikTok Shop became one of Skinn’s top revenue drivers and helped double the brand’s direct to consumer business while driving consistent month over month growth. In this episode, Founder and CEO Dmitri James and Chief Marketing Officer Mina Randolph share how Skinn translated decades of live selling experience into a TikTok first strategy built around long form live, hero product merchandising, and close affiliate…
S1 · E44 · 4 Feb 2026 · 6 min
How Dodo Chocolates Hit 10x ROAS and Scaled to Hundreds of Millions of Views With TikTok Shop
Jason Dodo, CEO of Dodo Chocolates and FHI Heat, breaks down how a great product plus creator distribution turned TikTok Shop into a growth engine that drives both direct sales and cross-channel lift. He shares the early Underbrush story, including how the first viral customer video unlocked momentum after tough early Live sessions, and why TikTok’s “testimonial at scale” is the modern version of what infomercials used to do. You will hear the practical playbook Jason uses across brands: seed creators aggressively, watch for signal, then lean in with paid to extend winners. He explains how…
S1 · E43 · 4 Feb 2026 · 6 min
How Riboli Family Wines Used TikTok to Increase Purchase Intent by 100%
TikTok has become a powerful engine for wine discovery, and Riboli Family Wines has transformed the platform into a full-funnel growth channel that delivers measurable performance. With TikTok driving over 100% lift in purchase intent and 90% lift in conversion rates, the team has proven that wine brands can move far beyond awareness and generate real demand among the next generation of buyers. Senior Digital Media Manager Britni Meaglia and Digital Media Strategist Jorge Peralta break down how they built this results-driven TikTok ecosystem across Stella Rosa and the broader Riboli…
S1 · E42 · 19 Dec 2025 · 5 min
How Rhino USA Sold 3 Months of Inventory in 7 Days on TikTok Shop
Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channels during major TikTok campaigns. Their story proves that even traditional product categories, such as auto parts & accessories, can dominate on TikTok through smart creator seeding and data-driven…
S1 · E41 · 19 Dec 2025 · 5 min
BoomBoom TikTok Strategy Behind $250K to $4M+ Revenue Growth
BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels. Building on that momentum, BoomBoom has cultivated a thriving creator community that now produces more than 800 tagged videos every day from a network of 3,500 active partners. This always-on system keeps…
S1 · E40 · 19 Dec 2025 · 4 min
From Launch to Lift-Off: How Halara Doubled GMV on TikTok Shop
Halara turned TikTok Shop into a daily growth machine, doubling GMV during back-to-back Super Brand Days. Global Brand President Jessica Thompson shares how the team saw hundreds of conversions within the first month of launch and scaled results through a high-volume creator strategy that continues to drive measurable growth. Jessica shares how Halara’s team built momentum through community and constant experimentation. By seeding products to creators and boosting over 70,000 videos that reached 150 million impressions, they turned everyday conversations into measurable growth. Each campaign…
S1 · E38 · 19 Dec 2025 · 4 min
New Belgium Brewing’s Content Strategy That Tripled Ad Recall on TikTok
As the largest craft brewery in the U.S., New Belgium Brewing, known for Voodoo Ranger and Fat Tire, has made TikTok a key channel for reaching younger LDA-compliant drinkers. Celine Wright, Senior Manager of Paid Media, shares how her team shifted from product-focused marketing to entertainment-led storytelling that delivered a 3.5x boost in ad recall and 6.5x lift in brand preference for Voodoo Ranger. By using TikTok as both a creative testing ground and a storytelling platform, Celine and her team have redefined how alcohol brands show up on social. From testing narrative-driven mock…
S1 · E37 · 19 Dec 2025 · 5 min
How Built Bar Became Known as “The TikTok Protein Bar”
Built Bar’s Ashley Pollock, Marketplace Experience Coordinator, and Ben George, Director of E-Comm Marketplaces, share how TikTok evolved from a small test into a core growth driver. By treating TikTok as both discovery and commerce, moving quickly on creator affiliates, and amplifying with GMV Max, they report stronger ROAS than other paid channels and consistent cross-channel lift when they scale on TikTok. They outline a testing-first approach that blends organic-feeling creative with paid distribution. Ashley details how GMV Max unlocked algorithmic reach using existing affiliate videos,…
S1 · E36 · 19 Dec 2025 · 2 min
Systemized Media’s TikTok Strategy for High-Intent Lead Generation
Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business. Gabriela explains how Systemized Media leverages TikTok’s creator ecosystem and ad solutions to help traditional industries reach new audiences in more authentic, human ways. Through systematic testing, creative scaling, and…
S1 · E35 · 19 Dec 2025 · 3 min
Building Scalable TikTok Strategy for Higher Ed Audiences
Carnegie Higher Ed connects the right prospective students with the right universities through digital strategy and enrollment marketing. In this episode, Amy Orlando, Director of Social Media Marketing at Carnegie Higher Ed, shares how her team leaned into TikTok early and built a full-funnel approach for clients that lowered cost per click by 75% while increasing clicks by 640%. Amy explains how the team integrated community interaction with traffic campaigns to unlock those results without a major budget lift. She breaks down how TikTok-specific creative workflows power their playbook,…
S1 · E34 · 19 Dec 2025 · 4 min
Turning Culture Into Performance: Attn’s TikTok Strategy
From launching Barbie’s TikTok channel to generating 106 million views with a single interactive campaign, ATTN has redefined what creative storytelling looks like on the platform. The team’s transition from social publisher to full-scale TikTok studio and creative agency has produced standout campaigns that merge culture, community, and measurable performance. President Taryn Crouthers shares how ATTN’s bold, creator-led approach turned experimentation into industry-leading results. Taryn breaks down ATTN’s audience-first methodology, why niche communities are important, and how to empower…
S1 · E33 · 19 Dec 2025 · 5 min
Why Creative Systems Win on TikTok: Lessons from TubeScience
TubeScience President and Co-Founder Philip Buerger shares how his team built a creative-first system that turns strategy into scalable results on TikTok. By tightly aligning creative testing with media buying and measurement, TubeScience has taken brands from zero to over $1M per month in TikTok spend while maintaining control of efficiency. Philip explains why TikTok is a powerful discovery channel for filling the top and middle funnels, how messaging can be transferred across platforms while keeping concepts native, and why weekly, hypothesis-driven sprints are important. He details their…
S1 · E32 · 18 Nov 2025 · 5 min
How University of Phoenix Reached 1 Million TikTok Followers
The University of Phoenix is redefining how higher education connects with adult learners by tapping into TikTok’s full-funnel power. Ambeur Stevenson, Performance Marketing Manager, shares how the university reached 1 million followers by blending paid and organic strategies to authentically engage working professionals, parents, and career changers. Through strategic testing, audience expansion, and creative alignment, the University of Phoenix has seen measurable improvements in engagement, conversion rates, and cost efficiency. Ambeur explains how integrating TikTok’s brand performance…
S1 · E31 · 14 Nov 2025 · 3 min
How Net Conversion Drove 3x Growth with Creator Content and Smart+ Automation
Net Conversion Analytics Manager, Alex Edwards, shares how the agency turned TikTok into both a growth engine for clients and a catalyst for stronger partnerships. By pairing creator-driven content through TikTok’s TikTok One with automation tools like Smart+, the team scaled creative output, reduced ad fatigue, and achieved 3x higher spend efficiency and 20%+ stronger CPA performance. Alex also breaks down how TikTok’s unique discovery mindset unlocked incremental audiences not found elsewhere, and how testing, data integration, and machine learning now power the agency’s approach to…

About 100 Ways To Grow On TikTok

100 Ways To Grow On TikTok is a English business podcast from 100 Ways To Grow On TikTok. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: 100 Ways To Grow On TikTok
Language: English
Category: Business
New episodes: Several times a day
Typical length: 5 min
Latest episode: 27 Mar 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1811867227
Rights: 100 Ways To Grow On TikTok

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