Dealing With the Ghosting Problem

More from 2Bobs—with David C. Baker and Blair Enns All episodes →

1. 

   E235 · 11 Feb 2026 · 20 min

   We Are All Closet Socialists

   Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages entrepreneurial leaders to set clear standards, give staff more freedom, and institute kind accountability, for them and ourselves. Links "Countering Your 'Central Planning' Tendencies" by David C. Baker for punctuation.com

2. 

   E234 · 28 Jan 2026 · 21 min

   Shower Your Way to Sales Success

   David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold within sales conversations. LINKS "Can Improv and Cold Plunges Improve Your Sales?" by Blair Enns for winwithoutpitching.com Blair's interview on the Undisputed Authority podcast with Liam Curley What Doesn't Kill Us by Scott Carney

3. 

   E233 · 14 Jan 2026 · 24 min

   Why Entrepreneurs Are Unemployable

   Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their own boss and join someone else's company. LINKS "What Makes Entrepreneurs Unemployable" by David C. Baker for punctuation.com

4. 

   E232 · 31 Dec 2025 · 21 min

   The Problem of Mechanistic Thinking

   David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive organisms that we need to understand differently. LINKS "Your Business Is Not a Machine" by Blair Enns for winwitoutpitching.com "Innofficiency in Your Agency" 2Bobs episode "Grow or Die?" 2Bobs episode

5. 

   E231 · 17 Dec 2025 · 14 min

   Oppositio Singularis: The Positioner's Folly

   David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

6. 

   E229 · 19 Nov 2025 · 31 min

   Defending the Castle When the Moats Are Drained

   One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.

7. 

   E228 · 5 Nov 2025 · 28 min

   The Four Priorities of Winning New Business

   What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped. Links "The Only New Business Indicator That Matters" 2Bobs episode "Assume an Advantaged Player" 2Bobs episode "Slapping Down Your Childlike Glee" 2Bobs episode

8. 

   E227 · 22 Oct 2025 · 25 min

   Understanding Earnouts

   If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts. LINKS "Understanding Earnouts" by David C. Baker for punctuation.com

9. 

   E226 · 8 Oct 2025 · 33 min

   Grow or Die?

   Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons. LINKS "Chief Growth Officer" by Blair Enns for winwithoutpitching.com

10. 

    E225 · 24 Sep 2025 · 21 min

    You're Cheating Clients Unless You're Repetitive

    David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: "am I delivering value?" LINKS "Repeating Yourself as an Expert" by David C. Baker for punctuation.com "Questions, Not Answers" 2Bobs episode