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Episode · 99% Invisible

100 Objects #9: Missing Children Milk Carton

17 Jul 2026 · 33 min

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Episode notes

In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions.

Podcast

99% Invisible

Roman Mars · Arts & Books · English

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.

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