Podcast · Business

AdMission

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

New episodes: Weekly
Typical length: 40 min
Latest: 12 Oct 2026
Language: English

Latest episode

12 Oct 2026 · 28 minNew

Are You Charge or Recharge?

In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing like Tasmania's works better as a charge or a recharge . From there, we analyse the Apple ecosystem, and their potential strategising around AI agents. Finally, we discuss Target's newest advertisement and how to turn a single distinctive asset into a powerful campaign anchor. We watch: Visit Sweden - Introvert Travel Agency Target See omnystudio.com/listener for privacy information.

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Earlier episodes 29 most recent

5 Oct 2026 · 21 min
When Modern Branding Misses The Mark
In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative gold. We discuss Sonos’s Feel the System advertisement and we end discussing the leaked Brisbane 2032 Olympic logo against the timeless graphic design benchmark of the Mexico 1968 Games. We watch: MLC 'The Heist' (Short Form) MLC 'The Heist' (Long Form) Sonos See omnystudio.com/listener for privacy information.
28 Sep 2026 · 31 min
'Don’t let the magic leave the building'; Creating a hospitality empire
In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry. See omnystudio.com/listener for privacy information.
21 Sep 2026 · 25 min
The Power of Usage Occasion
Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands. We watch: Tennis Etiquette Reel Cadbury See omnystudio.com/listener for privacy information.
14 Sep 2026 · 49 min
'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon
In this special edition of Admission , advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market. Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity. See omnystudio.com/listener for privacy information.
9 Sep 2026 · 30 min
How Brett Gosper Brought the NFL to Australia
In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby. From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world’s most lucrative league is taking over Australia for a historic first regular-season game at the MCG. See omnystudio.com/listener for privacy information.
7 Sep 2026 · 29 min
Distinct Brand Assets & Brand Owned Media
Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson’s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers. We watch: National Tiles Crocs See omnystudio.com/listener for privacy information.
1 Sep 2026 · 43 min
AI makes execution instant; Imagination makes it matter
In today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down Optus's brand revival strategy in a crowded network market and finally, they explore how the Gap leverages on-the-rise celebrities to build major cultural clout. We watch: Optus Fanta Gap See omnystudio.com/listener for privacy information.
17 Aug 2026 · 47 min
The Masterclass in Modern Marketing: With Mark Ritson
In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies. We watch: Heinz See omnystudio.com/listener for privacy information.
11 Aug 2026 · 36 min
What happens when brands stop selling perfection
In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric. We watch: The Economist Coca-Cola BBC See omnystudio.com/listener for privacy information.
3 Aug 2026 · 35 min
"It's still about presence": Why Coca-Cola is the ultimate marketing power
Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (suggesting a quiet succession plan for the future of the brand) & Monzo’s “Get busy living” platform pushes banking into the background. We watch: Kidney Health Australia Monzo See omnystudio.com/listener for privacy information.
27 Jul 2026 · 46 min
"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation
Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the early days of The Daily Aus and just how exactly they managed to pull off the impossible task of becoming Australia's most trusted youth news platform. Check out The Daily Aus online and on Instagram Follow AdMission pod on Instagram See omnystudio.com/listener for privacy information.
21 Jul 2026 · 42 min
Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad
Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Clarkson, in a unique way & Hasbro’s Blooms by Play-Doh asks whether adult play can become a wellness category. We watch: YETI Hawkstone See omnystudio.com/listener for privacy information.
14 Jul 2026 · 37 min
Claude vs OpenAI: The strategy winning the AI brand war
Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle has had a redesign. We watch: Claude & Anthropic Schweppes Castle Milk Stout See omnystudio.com/listener for privacy information.
8 Jul 2026 · 33 min
The billion dollar grey area: Why Rick Rubin partnered with a gambling giant
Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch: Polymarket ad KFC See omnystudio.com/listener for privacy information.
23 Jun 2026 · 38 min
A very average billboard; & selling driverless cars
Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard. We watch: Waymo Liquid Death See omnystudio.com/listener for privacy information.
15 Jun 2026 · 38 min
Why soccer is the hardest sport in the world to monetise
How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny. We watch: Apple See omnystudio.com/listener for privacy information.
10 Jun 2026 · 40 min
'Make it stand out like dogs balls'; Building businesses with Charlie Gearside
Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'. You can watch Charlie here Follow AdMission pod on Instagram See omnystudio.com/listener for privacy information.
1 Jun 2026 · 40 min
'Its not that good, is it?' Ferrari's EV backlash
Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Football Is For Food” campaign shows how a simple media insight became one of advertising’s most effective creative platforms. We watch: Oura Ring 5 Uber Eats See omnystudio.com/listener for privacy information.
26 May 2026 · 40 min
Big Pharma & 'The Enhanced Games'
Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to. We watch: Build Australia Eli Lilly See omnystudio.com/listener for privacy information.
20 May 2026 · 1 hr 1 min
We speak to Sir Martin Sorrell
We sit down with Sir Martin Sorrell, former CEO of WPP, founder and Executive Chairman of S4 Capital and quite literally the most significant figure in advertising and marketing, in the world, of the past 50 years. We discuss: The AI revolution The 'vandalism' of legacy brands The global power shift The future of media See omnystudio.com/listener for privacy information.
18 May 2026 · 32 min
'If it's legal, you should be able to advertise it'
Amsterdam becomes the first capital city to ban meat and fossil fuel advertising, PETA wants men to go vegan and Microsoft & Droga5 use 25 sets of twins in a practical-effects-heavy Windows campaign. We watch: Austex PETA Windows See omnystudio.com/listener for privacy information.
12 May 2026 · 41 min
'They've come out swinging'; Gloves are off in Aussie marketing warfare
We talk about Vodafone's aggressive new strategy to name & shame the competition, Canva’s bizarre giant squirrel cult in New York and a creepy Irish data privacy ad that proves once again why fear is the most effective way to change behavior. We watch: Vodafone Data Protection Commission Ireland Canva See omnystudio.com/listener for privacy information.
4 May 2026 · 41 min
'Stop jumping at shadows': Why Nike was wrong to apologise
We look at the latest from VW, British Airways, Tesco’s fruit monster and debate the Nike controversy at the Boston marathon. We watch: VW British Airways Tesco Vintage Vauxhall See omnystudio.com/listener for privacy information.
20 Apr 2026 · 42 min
Vodafone & Telstra in a 'coverage war'
Gorgeous new stop motion spots from Telstra, Vodafone’s 'Nothing’s out here' campaign backlash, Kalshi pivots from chaotic 'trade anything' energy to a legitimacy campaign & Coca-Cola revisits their iconic 'I’d Like to Buy the World a Coke'. We watch: 'I'd like to buy the world a Coke' from Coca Cola Telstra x Bear Meets Eagle Vodafone See omnystudio.com/listener for privacy information.
14 Apr 2026 · 40 min
'Nothing good about it'; Government fuel ad misses the mark
Sabrina Carpenter & Johnnie Walker, Australian Govt. launches campaign urging drivers to minimise fuel use, KitKat turns a real chocolate heist into PR gold, Anthropic & the constant 'danger' messaging is starting to lose credibility. We watch: 'Sabrina Carpenter x Johnnie Walker' 'Every Little Bit Counts' Australian Government Canberra See omnystudio.com/listener for privacy information.
31 Mar 2026 · 37 min
'Pitch perfect advertising' from British Airways
Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch: 'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post 'Lump Lottery', Testicular Cancer NZ 'An Original British Briefing' from British Airways 'Its Love at First Test Drive' from Citroën See omnystudio.com/listener for privacy information.
17 Mar 2026 · 39 min
Burger King's public Oscars apology
Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot. We watch: Macca's CEO video 'There’s a New King and It’s You ' from Burger King 'Your Way Out' from Coinbase We look at: Penguin Random House 'Playful Penguins' See omnystudio.com/listener for privacy information.
3 Mar 2026 · 43 min
How Philly Cream Cheese reaches 'advertising perfection'
We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning. We watch: 'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc 'When the day is done but the job isn't' from VB, CUB -…
23 Feb 2026 · 42 min
Prediction markets & why trust in advertising it at an all time high
We watch: 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A See omnystudio.com/listener for privacy information.

About AdMission

AdMission is a English business podcast from Tapt Media. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Tapt Media
Language: English
Category: Business
New episodes: Weekly
Typical length: 40 min
Latest episode: 12 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1729931844

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