Podcast · Business
by 1ClickAgency.com · English · Business
If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable
21 Aug 2022 · 47 min
Mark Bliss , the SVP of Marketing at DNS Filter joins the podcast. He breaks down his successes with managing and hiring 100% remote teams, the difference between remote and remote first companies, how to activate your talent, the lessons he's learned and much more. Mark's LinkedIn: https://www.linkedin.com/in/markbliss/ DNS Filter's Website: https://www.dnsfilter.com/
S1 · E213 · 19 Aug 2022 · 29 min
Laura Kendall , the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more. Laura's LinkedIn: https://www.linkedin.com/in/laura-kendall-48556911/ MadKudu's Website: http://madkudu.com/
S1 · E212 · 18 Aug 2022 · 32 min
Isabelle Papoulias , the former CMO at Mediafly joins the podcast. She shares where marketing teams need to focus their energy, the impact brand has on demand, why you should dedicate someone on your team to brand experience and much more. Isabelle's LinkedIn: https://www.linkedin.com/in/isabellepapoulias/ Mediafly's Website: http://www.mediafly.com
S1 · E211 · 17 Aug 2022 · 45 min
Karl Yeh , the Senior Marketing Manager at Benevity joins the podcast. He breaks down his secrets to becoming a heavy hitter on YouTube and what B2B companies need to do in order to master that platform. All this and more on today's episode of B2B Made Simple. Karl's LinkedIn: https://www.linkedin.com/in/karlyeh/ Benevity's Website: https://benevity.com/
S1 · E210 · 7 Jun 2022 · 37 min
Ben Goldstein , the VP of Marketing at Nutshell joins the podcast. He walks us through the five biggest objections marketers face internally. Ben breaks down each objection and gives you a step-by-step plan to have the confidence you need when talking to the c-suite. Ben's Article on Marketing Objections: https://www.entrepreneur.com/article/421988 Ben's LinkedIn: https://www.linkedin.com/in/benjaminjgoldstein/ Nutshell's Website: https://www.nutshell.com/
S1 · E209 · 31 May 2022 · 31 min
Mark Fairhust , the VP of Marketing at Mercatus joins the podcast. He breaks down the importance of balanced marketing, why quality is better than quantity, why it's critical to nail your storyline and much more. Mark's LinkedIn: https://www.linkedin.com/in/markfairhurst/ Mercatus' Website: http://www.mercatus.com
S1 · E208 · 23 May 2022 · 31 min
Kristian Borghesan , the VP of Marketing at FutureVault joins the podcast. He walks us through how he changed his revenue team into a holistic model, eliminated silos, started a "shared communication" strategy, achieved alignment on goals, and much more. Kristian's LinkedIn: https://www.linkedin.com/in/kristianborghesan/ FutureVault's Website: https://www.futurevault.com/
S1 · E207 · 16 May 2022 · 48 min
Tara Panu , the VP of Marketing at VoiceFlow joins the podcast. She breaks down how her company recently honed in their GTM motion, identified a clear ICP, and built a strong positioning strategy. Learn from Tara as she walks though this process and much more on today's episode. Tara's LinkedIn: https://www.linkedin.com/in/tarapanu/ VoiceFlow's Website: http://www.voiceflow.com/
S1 · E206 · 9 May 2022 · 37 min
Kristin Dorsey , the VP of Marketing at Linc joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more. Kristin's LinkedIn: https://www.linkedin.com/in/kristindorsey/ Linc's Website: http://linc.cx/
S1 · E205 · 2 May 2022 · 35 min
Heather Moses , the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more. Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/ Nexthink's Website: http://www.nexthink.com
S1 · E204 · 25 Apr 2022 · 44 min
Jim Holben , the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team. Jim's LinkedIn: https://www.linkedin.com/in/jim-holben AVI's Website: http://avi.com/
S1 · E203 · 11 Apr 2022 · 49 min
James Furbush , the VP of Marketing at AccessOne joins the podcast. James gives us the framework he recently took his company through to land the plane on their strategic narrative. On this episode you'll hear his three-step process for nailing your strategic narrative, key unlocks he had during the process, how you can do this with your marketing team and more. James' LinkedIn: https://www.linkedin.com/in/jamesfurbush/ AccessOne's Website: https://www.accessonemedcard.com/
S1 · E202 · 4 Apr 2022 · 40 min
Phil Granof , the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more. Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/ NewStore's Website: http://www.newstore.com/
S1 · E201 · 28 Mar 2022 · 37 min
Andrew Hoerner , a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company. Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/
S1 · E200 · 21 Mar 2022 · 38 min
Grant Duncan , the VP of Marketing at VoxImplant joins the podcast. He shares the ins and outs of their B2B influencer program, how they find partners, what the strategy looks like from start to finish, incentives, contracts and much more. Grant's LinkedIn: https://www.linkedin.com/in/grantmduncan/ VoxImplant's Website: https://voximplant.com/
S1 · E199 · 14 Mar 2022 · 39 min
Caroline Tien-Spalding , the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more. Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/ Aptology's Website: http://www.Aptology.com
S1 · E198 · 7 Mar 2022 · 30 min
James Winter , the VP of Marketing at Spekit joins the podcast. He shares his strategy behind hiring agencies, what questions to ask them on discovery calls, things to watch out for before signing a contract, mistakes to avoid and much more. James' LinkedIn: https://www.linkedin.com/in/jameselliotwinter/ Spekit's Website: http://spekit.com/
S1 · E197 · 3 Mar 2022 · 34 min
On this episode, Sam Moss joins Mason Cosby for his LinkedIn Live show called the Marketing Ladder. Sam shares what it's been like growing a web development firm and how they've gone to market. From executing a solid podcast and LinkedIn strategy, Sam explains how to drive demand for what you do leveraging those channels.
S1 · E196 · 28 Feb 2022 · 37 min
Aviv Canaani , the VP of Marketing at DataRails joins the podcast. He explains why marketing is more than simply generating leads, proactive ways to engage with our target audience, what it looks like to entertain our buyers and much more. Aviv's LinkedIn: https://www.linkedin.com/in/avivcanaani/ DataRail's Website: http://www.datarails.com
S1 · E195 · 24 Feb 2022 · 47 min
In this episode, Sam Moss hopped on the Success Fundamentals Podcast to talk with Kris Sykes and Brian Goldsack about what success means to him. Sam shares how he grew up with the idea of entrepreneurship in his head and has since learned never to let go just because results may not be happening for you immediately. Sam’s main virtue is patience, and he knows how to play the long game. In this episode, Sam also shares his approach to marketing and how he thinks the future of B2B marketing will look like in a few years.
S1 · E194 · 21 Feb 2022 · 24 min
Today on the show Sam Moss was interviewed on the Revenue Throughput Podcast and shares the key principles for creating a buyer-centric website and why it is so important in B2B. You'll learn about how to leverage content, design, and how to really think about that website so that it becomes a critical part of your marketing and sales strategy.
S1 · E193 · 14 Feb 2022 · 30 min
Stephanie Gomez , the VP of Marketing at ProcedureFlow joins the podcast. She shares her thoughts on why B2B companies need to stop being so transactional, how to have a personality as a brand, what it means to truly understand your buyers and much more. Stephanie's LinkedIn: https://www.linkedin.com/in/stephaniegomezmarketer/ ProcedureFlow Website: https://procedureflow.com/
S1 · E192 · 10 Feb 2022 · 12 min
On this episode, Sam Moss joins Lorraine Ball on the More Than a Few Words Podcast to talk about his LinkedIn strategy. LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website. If you want to actually drive results, you will need to focus on the right engagement. And most importantly, make sure this is where your buyers are hanging out.
S1 · E191 · 7 Feb 2022 · 50 min
Why haven’t you launched your B2B video podcast yet? 👀 Video podcasting is THE way to scale your thought leadership and grow your audience. It can can create opportunities in the B2B space for any business: 💎 Help you connect with your ICP (ideal customer persona) 💎 Build your influence among other industry leaders 💎 Show your expertise and why people need to do business with you In episode Kap Chatfield connects with Sam Moss to talk everything B2B podcasting. Their conversation on the qualitative results of a video podcast and how it can bring in revenue for your business is a MUST for any…
S1 · E190 · 31 Jan 2022 · 32 min
Jonathan Pogact , the VP of Marketing at Seamless.ai joins the podcast. He talks about how they grew their podcast to get hundreds of downloads a day, what it means to be aligned with leadership, how to measure the impact of your brand-building activities and much more. Jonathan's LinkedIn: https://www.linkedin.com/in/jonathanpogact/ Seamless.ai Website: https://www.seamless.ai/
S1 · E189 · 24 Jan 2022 · 43 min
DJ Haskins , the Head of Marketing EngageWare joins the podcast. He shares the three areas you need to refocus after you go through a merger: - Market your new brand and category - Market your positioning - Market your product Tune in as DJ breaks down each area of marketing you should focus on first on today's episode of B2B Made Simple. DJ's LinkedIn: https://www.linkedin.com/in/djhaskins/ EngageWare Website: http://www.engageware.com/
S1 · E188 · 17 Jan 2022 · 39 min
Jeff Reekers , the CMO at Aircall joins the podcast. He discusses why B2B SaaS companies need to invest more in brand, why it's dangerous for marketers to get stuck in the 'pre-sale' portion of the buyer journey, what their 'Voice of the Customer Report' is and much more. Jeff's LinkedIn: https://www.linkedin.com/in/jeffreekers/ Aircall Website: http://aircall.io/
S1 · E187 · 10 Jan 2022 · 32 min
Dustin Tysick , the VP of Marketing at Govenda joins the podcast. He dives into how the recently streamlined their demo process, how they segment their leads, what they're currently experimenting with and much more. Dustin's LinkedIn: https://www.linkedin.com/in/dustintysick/ Govenda Website: https://govenda.com/
S1 · E186 · 3 Jan 2022 · 26 min
Russ Somers , the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more. Russ' LinkedIn: https://www.linkedin.com/in/russsomers/ Lytho Website: http://www.lytho.com/
S1 · E185 · 27 Dec 2021 · 38 min
Mike Toner the CMO at Threedium joins the podcast. He dives into the four keys to building a strong community, why patience is your best friend with this strategy, the reason marketing shouldn't constantly be trying to "sell" and much more. Mike's LinkedIn: https://www.linkedin.com/in/toner/ Threedium Website: http://www.threedium.co.uk
If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you. On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. With multiple episodes released each week, you’ll have a plethora of actionable
B2B Made Simple: A B2B Marketing Podcast is a English business podcast from 1ClickAgency.com. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
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