What does it take to build and scale a successful B2B brand? Join Jony Mansilla as he shares marketing strategies and interviews top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results.
Sham Sao did not start his career in marketing. After studying law and beginning his career as a management consultant at McKinsey, he worked with technology companies on growth strategy before transitioning into B2B marketing leadership. That unconventional path gave him a unique perspective on how marketing, sales, and executive leadership work together to drive company growth. In this episode of B2B Marketing Unlocked, Sham joins host Jony Mansilla to break down what boards really expect from marketing leaders. He shares why marketing should own more than just pipeline, how CMOs can earn…
Ricardo Rios built his marketing career on the B2C side, helping global consumer brands grow through customer acquisition and performance marketing. After more than a decade in growth marketing, he made the transition into B2B to apply those same principles to longer sales cycles, relationship driven buying, and enterprise growth. In this episode of B2B Marketing Unlocked, Ricardo joins host Jony Mansilla to explore how great marketing builds qualified leads instead of simply generating more traffic. He shares how Atlas Invest combines performance marketing with brand building, why AI is…
Tanguy Le Roux did not come from a traditional marketing background. After starting in banking and auditing, then moving into sales and partner management, he transitioned into partner marketing when relocating from France to the United States. That unconventional path helped shape a unique approach to B2B marketing built around creativity, relationships, and experience driven engagement. In this episode of B2B Marketing Unlocked, Tanguy joins host Jony Mansilla to break down how partner marketing helps win enterprise deals at HCL Software. He shares how his team approaches niche face to…
Christina Kyriazi didn’t set out to work in marketing. With a background in analytics and a focus on quantitative thinking, she found her way into B2B SaaS marketing through insights and strategy. That foundation shaped how she approaches modern marketing today, where data, experimentation, and measurable outcomes drive everything. In this episode of B2B Marketing Unlocked, Christina joins host Jony Mansilla to break down how B2B teams can turn case studies into a scalable pipeline engine. She shares how PhotoShelter approaches multi-vertical marketing, why personalized content and…
David Honig didn’t start out in recruiting. With a background in marketing and agency work, he transitioned into executive search and built a career placing senior marketing leaders in high growth B2B companies. That perspective gives him a unique view into what companies actually look for when hiring marketing leadership today. In this episode of B2B Marketing Unlocked, David joins host Jony Mansilla to break down what companies want in marketing leaders right now. He shares how the role has evolved from brand focused to revenue accountable, why AI and martech fluency are now baseline…
Ken Kundis did not set out to build a career in B2B marketing. What started with agency work, a return to graduate school, and a temp role at a financial software company turned into a long career in B2B, where writing, strategy, and business understanding all came together. In this episode of B2B Marketing Unlocked, Ken joins host Jony Mansilla to explore how AI is changing the B2B CMO role. He shares how CEI is making a major pivot from traditional IT managed services and staffing into AI, how a lean team is using AI to dramatically increase output, and why the future of B2B marketing…
Rich Carter didn’t start in marketing. He started as an electrical engineer, moved into program management, and only stepped into business development when a leader asked him to take on the role. That shift ended up shaping his entire approach to B2B growth: relationships first, problem solving over pitching, and trust built through execution. In this episode of B2B Marketing Unlocked, Rich joins host Jony Mansilla to break down how Albers Aerospace wins B2B deals by serving not selling. He explains what makes Albers different in the defense and industrial space, why speed is engineered not…
Sonya Hansen knew she wanted to go into marketing at 16, when DECA taught her how to think fast, sell ideas, and stay creative under pressure. That early spark evolved into a career in B2B revenue marketing, where storytelling and data work together to drive growth. In this episode of B2B Marketing Unlocked, Sonya joins host Jony Mansilla to break down how revenue marketing speeds up B2B growth by reducing friction across the buyer journey. She shares how FloQast helps accounting and finance teams modernize close and compliance workflows, how meeting bookers cut time to meeting from 17 days…
Dyana Quinlivan built her career inside B2B SaaS, starting at early stage startups where she learned to do a little bit of everything. From paid media and content to ABM and sales follow up, those early years shaped how she thinks about pipeline, efficiency, and experimentation today. In this episode of B2B Marketing Unlocked, Dyana joins host Jony Mansilla to break down how modern B2B SaaS teams are driving pipeline in a changing landscape. She shares how S-Docs approaches compliance driven messaging for IT leaders, how gated research reports fuel demand without forcing sales conversations…
Briana Palma is proof that small teams can win in enterprise marketing. She came into B2B by accident, with a background rooted in content and editorial work for consumer brands, before spotting an opportunity to build a true B2B engine at We Are Rosie. What started as leading content evolved into shaping how a lean team drives demand, brand, and growth for enterprise clients. In this episode of B2B Marketing Unlocked, Briana joins host Jony Mansilla to break down how small teams win enterprise marketing. She shares how We Are Rosie structures a flexible, high performing marketing team, how…
Tim Weinheimer has spent more than three decades working across both B2B and B2C marketing, leading teams at some of the most respected agencies in the industry. Today, he serves as Chief Marketing Officer at Hahn, where he helps brands use data and predictive insights to drive smarter marketing decisions. In this episode of B2B Marketing Unlocked, Tim joins host Jony Mansilla to unpack how predictive B2B marketing is reshaping brand growth. He shares how Hahn narrowed its focus to a few key industries, why national brand awareness became a strategic priority, and how data, measurement, and…
Tyler Dow did not start his career planning to work in B2B marketing. After pursuing broadcast journalism and later moving into web development, he discovered a passion for telling clear product stories and helping complex organizations communicate their value. That path ultimately led him to Kinetic Data, where he now leads marketing for a platform trusted by large enterprises and government teams. In this episode of B2B Marketing Unlocked, Tyler joins host Jony Mansilla to share how he found his way into B2B marketing, how he is reframing a 20 year old software platform for a modern buyer,…
Kelly Hopping didn’t plan on a career in marketing. An unexpected reorg shifted her from product development into product marketing, and that twist set her on a path from B2C to leading B2B marketing at some of the world’s top tech companies. In this episode of B2B Marketing Unlocked, Kelly joins host Jony Mansilla to share how she became CMO at Demandbase, how her team drives 90-95% of company wide pipeline, and why events, authentic customer stories, and “performance branding” are at the heart of their strategy. She also breaks down what’s working now for enterprise pipeline, how they’re…
Leticia Rodriguez started her career in import-export nearly 19 years ago, never expecting that hands-on work in transportation and supply chain would later strengthen her approach to marketing. Her operations background became a real advantage, helping her communicate value in a crowded logistics market. In this episode of B2B Marketing Unlocked, Leticia joins host Jony Mansilla to share how she moved from operations into marketing, built a lean team at The ILS Company, and shifted the company’s message from basic shipping to full supply-chain solutions. She also breaks down what’s working…
Welcome to B2B Marketing Unlocked, the podcast that helps CEOs, business leaders, and marketing executives unlock brand growth. In each episode, I bring on industry experts to share their journeys, lessons learned, and the marketing secrets that drive results, while also sharing my own strategies along the way. I’m your host, Jony Mansilla, founder of Jony Studios, where we help businesses create profitable podcasts and content that drive growth. If you're ready to level up your marketing and grow your brand, hit subscribe. B2B Marketing Unlocked starts now.
About B2B Marketing Unlocked
What does it take to build and scale a successful B2B brand? Join Jony Mansilla as he shares marketing strategies and interviews top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results.
B2B Marketing Unlocked is a English business podcast from Jony Mansilla. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
The Melo app keeps playing with the screen off, works in the car and on your watch, wakes you to your station, and browses the whole catalogue offline. Free, no ads, no account.
