Podcast · Business

Basic Bananas Radio

by Basic Bananas · English · Business

Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!

New episodes: Weekly
Typical length: 25 min
Latest: 9 Mar 2026
Language: English

Latest episode

9 Mar 2026 · 22 min

S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor

What if your next marketing campaign… made history? 🏆 Not metaphorically. Literally. In this episode, Kevin sits down with Helen Taylor, co-founder of the Australian Book of Records, to unpack a wildly creative idea: using a world record attempt as a marketing strategy. Sounds crazy? Good. Because crazy gets attention. 😉 Helen shares how businesses, yes even small ones, can create their own record attempts to generate media coverage, build community excitement, and craft a story people actually want to talk about. And here’s the fun part… Basic Bananas has already jumped in and now holds two…

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Earlier episodes 9 most recent

26 Feb 2026 · 31 min
S16 EPISODE 06: Making Emotions Measurable: InTruth, Emotion AI & Emotional Health with Nicole Gibson
What if our feelings could be measured as precisely as our physical performance? In this episode, Kevin dives deep into the rapidly evolving world of Emotion AI to explore the future of emotional intelligence with Nicole Gibson, the visionary founder of InTruth. For far too long, emotional health and wellbeing have been treated as entirely subjective. It is often difficult to accurately gauge how we—or our team members—are truly feeling. However, the emergence of Emotion AI is bridging that gap, transforming the way we approach leadership, workplace wellbeing, and peak performance. Key…
22 Feb 2026 · 39 min
S16 EPISODE 05: Elite Business Performance: Mindset, Pressure & the Boomerang Effect with Johnny Novak
In this episode, Kevin is joined by Johnny Novak to explore mindset, elite performance, and how to consistently bring your best self in business and high-pressure moments. Key highlights ✅ The Boomerang Effect : a practical system to close the gap between knowing and doing. ✅ How words, thoughts, emotions, and beliefs shape consistent performance. ✅ The Pre-Shot Routine for pressure situations: analyse, decide, then execute with clarity. ✅ “ Flush it to flush it ”: simple reset tools using breath, body, and affirmations. ✅ Why consistency beats complexity when building elite performance. ✅…
15 Feb 2026 · 25 min
S16 EPISODE 04: Understanding the SEA Market & Rediscovering Purpose with Ikigai with Derrick Tai
Thrive in Southeast Asia: Marketing Strategies & Finding Your Ikigai Southeast Asia is one of the most dynamic and diverse regions in the world, with 11 countries, each boasting unique cultures, languages, consumer behaviours, and marketing preferences. From Singapore’s love of premium experiences to Malaysia’s obsession with freebies, and the Philippines’ emotional marketing hooks, there is no one-size-fits-all marketing strategy. In this episode, we dive deep into what it takes to succeed in Southeast Asia’s competitive digital marketing landscape while reconnecting with your ikigai — your…
9 Feb 2026 · 32 min
S16 EPISODE 03: From Burnout to Balance: Creating a Fuelled Up Life with Sammi Jaeger
In this episode, Kevin Bees sits down with Sammi Jaeger to talk about her new book, A Fuelled Up Life — unpacking burnout, boundaries, and how to define success without sacrificing your well-being. Key highlights: ✅ Success isn’t success if it costs your well-being — define your own “Fuelled Up Life” across 8 life areas. ✅ Burnout often comes from over-investing in one area while neglecting the rest. ✅ Boundaries are a learnable skill, starting with: “That doesn’t work for me.” ✅ The FUEL framework helps turn reactive choices into intentional decisions. ✅ Self-relationship matters:…
1 Feb 2026 · 22 min
S16 EPISODE 02: From Visionary Leadership to AI-Driven Teams with David Anderson
What do high-performing teams, artificial intelligence, and failing forward all have in common? They’re essential ingredients in building a future-focused business. In this inspiring episode, we’re joined by a seasoned entrepreneur with nearly 30 years of experience – David Anderson. He shares powerful insights on leadership, team dynamics, and why your environment matters more than ever in a rapidly changing world. In this episode, you’ll discover… Why the people around you must challenge you, not just agree with you. How to foster psychological safety for a culture of experimentation and…
25 Jan 2026 · 10 min
S16 EPISODE 01: Basic Bananas’ 2026 Game Plan for Smarter Business Growth
Welcome to Season 16 of Basic Bananas Radio and welcome to 2026. This kickoff episode is a special one. For the first time, all three co-directors, Franziska, Christo, and Kevin, come together to open the season and share what’s ahead for business owners this year. After more than a decade on the mic, we’re more excited than ever about what’s possible. This episode sets the tone for the season ahead and what really matters in business right now. Key highlights: ✅ How AI is reshaping business and why learning to work with it now matters ✅ Why creativity and human connection are more important…
11 Jan 2026
S15 EPISODE 23: From Transaction to Transformation: How Purpose-Driven Businesses Change Lives with B1G1
What if every time you made a sale, something great happened in the world? In this powerful episode, we dive into the inspiring world of B1G1, a global movement enabling thousands of businesses to create positive impacts effortlessly. In this episode, you’ll discover… How this one question has created 300 million giving impacts and transformed 3,000+ businesses globally. The philosophy behind “Businesses for Good” and how to integrate purpose seamlessly into your business. The ‘egg theory’ and why the first 15 seconds of how people perceive your business matters. How to go from standard to…
14 Dec 2025 · 29 min
S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows
AI is changing how people find businesses — and if you’re not showing up in AI recommendations, you’re invisible. In this episode, Kevin chats with Justin Meadows, founder of TunedWP, about the shift to AI SEO and how to position your business as one of the 3–5 recommended providers AI tools suggest. Justin breaks down the essential steps: niching your message, building EEAT signals, and structuring your content in a way AI trusts. In this episode, you’ll learn… Why traditional SEO is fading and AI SEO is taking over How to niche down so AI sees you as the perfect match The EEAT formula for…
27 Nov 2025 · 25 min
S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky
What would you do if your business lost 75% of its revenue overnight? In this episode, Kevin Bees sits down with Alexis Sikorsky, a profit maximisation expert who not only survived the 2008 crash but went on to sell his software company for over $100 million. Alexis shares the real, behind-the-scenes lessons on scaling, crisis management, and navigating private equity — the stuff founders rarely hear until it’s too late. In this episode, you’ll discover… Why every business needs a 9-month war chest How to spot private equity red flags before signing the deal Why long-term plans fail, and why…

About Basic Bananas Radio

Basic Bananas Radio is a English business podcast from Basic Bananas. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Basic Bananas
Language: English
Category: Business
New episodes: Weekly
Typical length: 25 min
Latest episode: 9 Mar 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id489410709

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