Podcast · Business

Beginners SEO Podcast

by Phoebe, The Plan Success · English · Business

Welcome to the Beginners SEO Podcast. Perfect for all small business owners and solo marketing teams. In each episode we're going to touch on a different aspect of search engine optimization, mainly focusing on easy SEO tips for beginners that YOU can use on your business website to grow your organ

New episodes: Weekly
Typical length: 12 min
Latest: 11 Oct 2026
Language: English

Latest episode

11 Oct 2026 · 17 min

SEO Vs PPC: Confused About Which One Is Right For Your Website?

Ask Me Your SEO Questions! As a small business owner, should you invest in SEO, pay for Google Ads, or use both? In this episode of The Beginner’s SEO Podcast, I explain the differences between SEO and PPC, when each makes sense, and what to consider before spending your budget. If you’re unsure where to start, this will help you decide based on your website, your goals and how quickly you need results. Grow your business with SEO by using the exact strategy I use with multimillion doll...

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Earlier episodes 29 most recent

28 Sep 2026 · 15 min
Biggest Changes I've Seen With SEO & AI Search So Far
Ask Me Your SEO Questions! If you're a small business owner or marketer looking to up their SEO game at a beginner level, then this is the podcast for you. Today's episode we look at how AIO/GEO is changing SEO in 2026. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free r...
21 Sep 2026 · 14 min
Where To Start With SEO On A New Website
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
8 Sep 2026 · 12 min
Where To Start With SEO After Taking A Break
Ask Me Your SEO Questions! For all my small business owners who have fallen off the SEO/ AI Search bandwagon and now 6 months later they're wondering where they start! Do you need to start over with your SEO to grow your website or can you pick up where you left off? Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your S...
31 Aug 2026 · 11 min
The Truth About How Long SEO Takes: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
24 Aug 2026 · 10 min
Why Good SEO Starts With a Better User Experience: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
17 Aug 2026 · 12 min
Want Better Rankings? Start With Your Website Structure: From The Valuts
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
10 Aug 2026 · 12 min
If I Started SEO Again, I’d Do These 6 Things Differently: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
27 Jul 2026 · 14 min
From The Vaults: Keyword Research Basics Explained - What You Need To Know
Ask Me Your SEO Questions! From The Vaults: Keyword Research Basics Explained - What You Need To Know Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy ...
13 Jul 2026 · 10 min
From The Vaults: 5 Beginner SEO Tips
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
6 Jul 2026 · 11 min
How To Win At Local SEO: From The Vaults
Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
15 Jun 2026 · 11 min
SEO Case Study: Traffic Grew By 141% Just By Doing This (No Ongoing SEO)
Ask Me Your SEO Questions! In this Beginner's SEO episode, I share a real SEO case study where a small service business website’s organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can sometimes outperform months of new content or backlinks. If you’re wondering whether your business webs...
8 Jun 2026 · 10 min
5 Controversial Things You Shouldn't Care About With Your SEO
Ask Me Your SEO Questions! There are a lot of things the SEO industry loves to obsess over… but honestly, some of them just don’t matter that much when it comes to growing your small business website. In this Beginner's SEO episode, I share five controversial things I genuinely don’t care about in SEO, and why focusing on them often distracts people from what actually drives rankings and traffic. If you’ve ever felt overwhelmed by conflicting SEO advice, this episode will help you refocus on ...
1 Jun 2026 · 12 min
When To Pivot Your SEO Strategy: How To Know And What to Do Next
Ask Me Your SEO Questions! SEO isn’t something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I’ll also walk through how to assess what’s actually happening and how to adapt your strategy so you’re focusing on what will drive grow...
25 May 2026 · 9 min
Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric
Ask Me Your SEO Questions! In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more than raw traffic numbers. If you’ve ever panicked about a drop in traffic, this episo...
S8 · E138 · 18 May 2026 · 12 min
SEO For E-commerce Small Businesses: Your Beginner 2026 Guide
Ask Me Your SEO Questions! Running an online store but struggling to get traffic? In this episode, I break down how small e-commerce businesses can compete in search results without massive budgets or huge teams. We’ll cover the beginner SEO foundations that actually drive sales, how to optimise product and collection pages, and the biggest mistakes I see small stores making. If you want more organic traffic, more visibility in Google, and more sales from search, this episode will show you wh...
11 May 2026 · 11 min
What I’ve Learned About AIO From Clients’ Websites (And How It Can Help You!)
Ask Me Your SEO Questions! AI traffic is no longer theoretical. It’s showing up in GA4, influencing impressions, and quietly reshaping what “ranking” actually means. In this episode, I’m sharing what I’m seeing across my clients’ websites when it comes to AI traffic and AI Overviews. Where it’s appearing, which types of pages benefit, what kind of content gets pulled in, and how it’s affecting branded vs non-branded search. This isn’t hype. It’s real data, real patterns, and real shifts in be...
4 May 2026 · 11 min
Why Your Traffic Isn’t Converting (And Why More SEO Won’t Fix It)
Ask Me Your SEO Questions! Getting traffic is exciting. But if it’s not converting, more SEO is not the answer. In this episode, I’m breaking down the uncomfortable truth: sometimes the problem isn’t rankings, it’s search intent, messaging, positioning, UX, or even the offer itself. I’ll explain how to diagnose whether you’ve got a traffic problem or a conversion problem, the common mistakes small businesses make when they blame SEO, and what to fix before you invest in more traffic. If you’v...
28 Apr 2026 · 11 min
SEO Case Study: Growing A Brand-New Website From Zero To Leads In 3 Months
Ask Me Your SEO Questions! What do you do when a brand-new B2B SaaS website launches with zero traffic, zero rankings and zero authority? In this episode, I’m breaking down the exact SEO strategy we used to grow Easy T from scratch. We niched down into specific recruitment sectors, built targeted service pages, created in-depth industry guides to support conversions, and used LinkedIn strategically to amplify what was already gaining traction. I’ll walk you through the structure, content deci...
S8 · E136 · 21 Apr 2026 · 10 min
The 80/20 Principle In SEO: A 30-Day Roadmap To Move The Needle
Ask Me Your SEO Questions! SEO can feel overwhelming because there’s always more you could be doing. But in reality, 20% of actions drive 80% of results. In this episode, I’m breaking down how to apply the 80/20 principle to your SEO and giving you a simple 30-day roadmap to focus on what actually matters. We’ll cover the foundational fixes, the pages to prioritise, the keyword strategy that brings traction fastest, and how to avoid wasting time on tasks that don’t move rankings or revenue. I...
S8 · E130 · 13 Apr 2026 · 14 min
Why Most Small Business Websites Don’t Rank (And What to Do Instead)
Ask Me Your SEO Questions! If you’ve built a website, written a few blogs and added some keywords but you’re still not ranking, this episode is for you. I’m breaking down the real reasons most small business websites don’t show up on Google. It’s usually not because you’re “bad at SEO.” It’s things like weak search intent, no clear site structure, poor internal linking, low authority, or simply targeting the wrong keywords. I’ll walk you through the common mistakes I see every single week, wh...
S8 · E129 · 7 Apr 2026 · 12 min
SEO For Mobile: Why You Need To Be Optimising For Mobile Screens First
Ask Me Your SEO Questions! Mobile isn’t the “second version” of your website anymore. It’s the primary experience. In this episode, we’re breaking down what it actually means to optimise for mobile screens first, not just responsive design, but speed, structure, UX, content layout, and conversion flow. I’ll walk you through the practical changes you can make today to improve rankings, engagement, and conversions on smaller screens, plus how mobile-first indexing impacts your SEO strateg...
S8 · E132 · 30 Mar 2026 · 12 min
How A Small Ecommerce Website Increased Organic Revenue By 56%
Ask Me Your SEO Questions! Another SEO small business website case study, showing you a realistic road map on how to audit and optimise your own website to grow your own organic traffic! This is perfect beginner SEO level stuff as it's the exact same framework I teach in the Beginner's SEO Course! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com wher...
S8 · E131 · 23 Mar 2026 · 11 min
Benefits Of SEO For ALL Of Your Marketing
Ask Me Your SEO Questions! If you think learning how SEO works will only affect your small business website, then I've got news for you. SEO helps all of your marketing efforts, once you understand how it works and how to do it, you'll see all of your marketing conversion rates improve. Don't believe me? Listen to this episode! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!...
S8 · E130 · 16 Mar 2026 · 12 min
How To Choose Keywords That Turn Into Customers
Ask Me Your SEO Questions! Understanding the foundations of SEO is imperative to unlocking the power of SEO, you need this episode to understand what it is and why search intent is so important when it comes to choosing the keywords that will drive the right sort of traffic to your small business website. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansu...
S8 · E129 · 9 Mar 2026 · 11 min
How To Build Your SEO Confidence To Start Growing Your Website
Ask Me Your SEO Questions! If you're nervous about breaking Google or even your website, or maybe you're feeling overwhelmed with SEO as a small business owner then this episode is perfect for you to grow your confidence and empower yourself to take control! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO ...
S8 · E128 · 2 Mar 2026 · 13 min
Small Businesses Against Big Brand Websites: How To Compete In SEO
Ask Me Your SEO Questions! If you're wondering if it's even worth trying to do SEO on your small business website because of the big huge brands out there, then this episode is for you! I explain why and where small biz websites have advantages when it comes to organic traffic! As well as giving away a few tips on how to compete! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enro...
S8 · E127 · 23 Feb 2026 · 11 min
How This Small Business Website Increased Conversions By 55%
Ask Me Your SEO Questions! An SEO case study today for all the small business owners who want to learn exactly how I go about working on clients' websites just like yours to grow their organic traffic and increase conversions. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great...
S8 · E126 · 18 Feb 2026 · 10 min
Do Paid Directories Actually Help Your SEO?
Ask Me Your SEO Questions! Today's Beginner's SEO Podcast is ideal if you're a small business owner or freelancer, as it's an actual listener question! Do paid directories actually help your SEO, or are they mostly helping themselves? And I’m going to be very honest here, because this is one of those areas where a half-truth can cost you a lot of time and money. Stay tuned if you want to learn the truth behind growing your organic traffic and business via paid backlinks and paid directo...
S8 · E125 · 11 Feb 2026 · 12 min
Why You Should Stop Chasing #1 Position On Google
Ask Me Your SEO Questions! Ranking #1 on Google used to be the ultimate SEO goal as a small business website. You hit the top spot, traffic floods in, job done. But in 2026? That #1 ranking might sit under AI Overviews, Reddit threads, YouTube videos, shopping ads, People Also Ask boxes and four sponsored listings. In this Beginner's SEO Podcast episode, I break down why the old “rank #1 and win” mindset is outdated, what’s actually happening on modern SERPs, and how to shift your SEO strateg...

About Beginners SEO Podcast

Beginners SEO Podcast is a English business podcast from Phoebe, The Plan Success. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Phoebe, The Plan Success
Language: English
Category: Business
New episodes: Weekly
Typical length: 12 min
Latest episode: 11 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1646938444

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