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Microsoft President: Britain Should Write World's AI Rules

11 Oct 2026 · 46 min

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Artificial intelligence is advancing faster than the safeguards around it, and industry self-regulation is "not sufficient any longer". That is according to Brad Smith, president of Microsoft. Speaking to Will Bain on BBC's Big Boss Interview, Mr Smith said the world should worry more about AI safety than about any previous generation of digital technology in his 33 years in the industry. Microsoft is one of the world's largest AI developers and an investor in OpenAI. Mr Smith's comments set out a position that goes beyond the "tremendous self-regulation" praised in a recent White House AI…

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Big Boss Interview

BBC News · News · English

Big Boss Interview is where the most high-profile chief executives and entrepreneurs come to give you their insights and experiences of running the world's biggest and well-known businesses. The series is presented by Sean Farrington, Felicity Hannah and Will Bain, who you'd normally hear presentin

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