14 Oct 2026 · 12 minNew
#146: Why BigLaw Business Development Approaches Aren't One-Size-Fits-All
Copying the business development habits of successful BigLaw rainmakers can sounds great but more often what works for someone else won't work for you if all you do is directly replicate it. Taking clients to dinner, attending conferences, hosting events, sending client alerts, or playing golf may all be effective approaches, but how you execute on those or choose other ways of connecting may depend on your particular strengths, relationships, authority, personality, and goals. The more important question is not what another lawyer does to generate business, but why their approach works and…






