Podcast · Business

Book Marketing Simplified

by Jenn Hanson-dePaula · English · Business

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

New episodes: Weekly
Typical length: 11 min
Latest: 6 Oct 2026
Language: English

Latest episode

6 Oct 2026 · 14 min

What to Post Before Your Book Is Published: A 12-Week Content Plan

You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon? In this episode, Jenn will show you how to think about your pre-publication content so it builds interest naturally and gives the right readers a reason to keep paying attention long before launch day. LINKS Episode 120: "How to Identify Your Ideal Reader When No One Has Read Your Book" New Author Marketing Playbook

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Earlier episodes 29 most recent

E121 · 29 Sep 2026 · 14 min
Your Book Launch Didn’t Go as Planned. Here’s a 30-Day Recovery Plan.
You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing everything, there’s something important to remember. Your book’s future is not decided in launch week. In this episode, we’re talking about what comes next, how to think about disappointing launch results, and why your book may have far more life ahead of it than you realize. Links 90-Day Book Sales System FREE Book Marketing Blueprint
E120 · 22 Sep 2026 · 12 min
How to Identify Your Ideal Reader When No One Has Read Your Book
If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about one specific person can make your book marketing feel much easier and more natural. If you’ve ever sat down to write a post, email, or book description and had no idea what to say, this episode will help. Links New Author Marketing Playbook FREE Book Marketing Blueprint
E119 · 15 Sep 2026 · 15 min
How to Get Book Reviews Without Begging, Buying, or Breaking Amazon’s Rules
If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the best. There’s a much smarter way to build legitimate reviews over time, and it starts with changing what you’re focusing on in the first place. Links FREE Book Marketing Blueprint
E118 · 8 Sep 2026 · 15 min
Fiction vs Nonfiction Book Marketing: What Actually Changes
If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers you actually want to…
E117 · 1 Sep 2026 · 13 min
How to Sell More Books Before You Spend a Dollar on Ads
If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next? In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more books, grow your audience, improve your book sales, or…
E116 · 25 Aug 2026 · 14 min
How to Market Your Book Without Sharing Your Personal Life
If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited access to your life to market your book successfully. Jenn breaks down how authors can build a recognizable, trustworthy author brand by focusing on the reader, the book, and the ideas or emotional experience surrounding it. If you’ve been searching for how to market a book without social media burnout, how to sell books without sharing your…
E115 · 18 Aug 2026 · 14 min
Your Book Marketing Isn’t Working. Here’s How to Find the Actual Problem.
If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the exact point where your book marketing stops working, and determine what actually needs your attention. Plus, she shares how one author’s analytics revealed that the platform she thought she needed to prioritize wasn’t the one driving readers to her books and email list. Before you change your entire book marketing strategy, use this process to…
E114 · 11 Aug 2026 · 14 min
The 90-Day Book Marketing Plan for Authors Starting With No Audience
If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You’ll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don’t need a massive audience to launch your book successfully. LINKS The Book Marketing Blueprint The New Author Marketing Playbook…
E113 · 30 Jun 2026 · 10 min
What to Do When Your Book Launch Didn't Go the Way You Planned
If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery framework that turns a disappointing launch into consistent long-term sales, and the most important mindset shift for any author on the other side of a launch that didn't land. Your launch was a moment. Your book's story isn't over. Links FREE Book Marketing Blueprint The 90-Day Book Sales System…
E112 · 16 Jun 2026 · 11 min
Why Your Email List Isn't Growing Your Book Sales (and the Fix That Actually Works)
If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same job, the three most common reasons email lists stop growing, and why a list of 340 people can outsell a social media following of 2,000 when you know what to say. Plus the simple three-email rotation that turns a relationship list into a sales channel. Links FREE Book Marketing Blueprint The 90-Day…
E111 · 9 Jun 2026 · 10 min
Book Marketing for the Author Who Has More Than One Book
If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing, what fiction and nonfiction authors each need to do differently, and the one shift that gets your backlist working for you instead of quietly fading in the background. If your books aren't selling together the way they should, this is why. LINKS FREE Book Marketing Blueprint The 90-Day Book Sales System…
E110 · 2 Jun 2026 · 10 min
Why Your Book Sales Plateau (and How to Fix It)
You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This one is for the author who is already doing the work and needs the strategy underneath it to finally catch up. LINKS FREE Book Marketing Blueprint The 90-Day Book Sales System Done-WITH-You Services : Social Growth Sessions Next Level Marketing Sessions
E109 · 26 May 2026 · 8 min
Book Marketing for the Author Who's Already Tried Everything (and Spent Money Proving It)
If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors, what's actually missing when tactics don't land, and what needs to be in place before any strategy can do its job. No overselling, no shortcuts, just an honest conversation about what's different when marketing is built on the right foundation. Links The 90-Day Book Sales System Done-WITH-You Services : Social Growth Sessions Next Level…
E108 · 19 May 2026 · 6 min
Book Marketing for the Author Who Is Already Doing Too Much
This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time to marketing. They're losing it to the chaos around marketing. And what actually changes when you have a clear system underneath everything you create. If you've been telling yourself you'll get serious about this when things slow down, this one is worth your time right now. Links Book Marketing Blueprint FREE download The 90-Day Book Sales System
E107 · 12 May 2026 · 9 min
Book Marketing for the Author Who Writes for a Very Specific Reader
If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genres, or for a deeply specific audience, this one will change how you think about finding your readers. Links The 90-Day Book Sales System includes the New Author…
E106 · 5 May 2026 · 5 min
How an Author With 800 Followers Outsells One With 8,000
Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than 1,000 followers and was outselling authors with ten times her audience. If you've been showing up, building an audience, and still not selling, this episode is going to name exactly what's getting in the way. LINKS 90-Day Book Sales System Done- WITH -You Sessions
E105 · 28 Apr 2026 · 6 min
Why Your Book Marketing Gets Views But Not Sales
If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and what it looks like to create content that moves readers from I love following you to I'm buying your book. Simple, practical, and the kind of shift that changes how you think about every post you create going forward. Links Free Resource: Download the Book Marketing Blueprint - a free 15-minute…
E104 · 21 Apr 2026 · 6 min
Book Marketing for the Author Who Refuses to Put Their Life Online
If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks like for both fiction and nonfiction authors. Whether you're a healthcare professional keeping worlds separate, writing under a pen name, or simply someone who…
E103 · 14 Apr 2026 · 7 min
The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)
If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what makes readers stop scrolling, and the one question you need to answer before you create another piece of content. Works for both fiction and nonfiction authors.…
E102 · 7 Apr 2026 · 12 min
What to Post About Your Book Before It's Published
If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the reader your book is being written for. Includes Rachel's full story - from hesitation to 187 email subscribers and 94 first-week sales. Links Free Resource: Download…
E101 · 31 Mar 2026 · 9 min
Why You Never Know What to Post About Your Book
Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting. Links Free Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation…
E100 · 21 Feb 2026 · 14 min
How Authors Can Break Free From the Content Trap
You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need - the three types of content, how to build an email list you own, and how to sell your book without feeling gross. Stop chasing random post ideas and build a system that converts. LINKS Get the 90-Day Book Sales System → Grab the free Book Marketing Blueprint →
E99 · 24 Jan 2026 · 14 min
Why Your Book Isn't Selling and How to Fix It
You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another thing, and showing you exactly how to build them so your marketing actually converts to book sales. LINKS Book Marketing Blueprint FREE download NEW RESOURCE: The 90-Day Book Sales System
E98 · 1 Nov 2025 · 12 min
The Introvert's Guide to Book Marketing
If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief. In this episode, I’m pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona. You'll walk away from this episode: Feeling relieved that there’s nothing wrong with you (just the advice you’ve been given). Clear on how to build real connections with readers, without showing your face or being “on” all the…
E97 · 25 Oct 2025 · 13 min
How to Market Your Book on Social Media
You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth. Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work. In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results. Stop guessing. Start building the foundation that makes your social media work. LINKS FREE Book…
E96 · 18 Oct 2025 · 8 min
Why Your Social Media Posts Aren't Translating to Book Sales
You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening. If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change. Spoiler: It's not about posting more or being on more platforms. In this episode, I break down: The exact symptoms that tell you your marketing isn't working (and why) What successful authors are doing differently that you're not The foundation you need before any social media strategy will actually work…
E95 · 11 Oct 2025 · 10 min
How to Market Your Book When No One Is Buying
If you're watching other authors' books take off while yours feels invisible, this one's for you. Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books. In this episode, I'm sharing: Why speed isn't the metric that matters The "Sustainable Authority Approach" to building long-term readership A real client story of tripling book sales without going viral The three parts of sustainable…
E94 · 27 Sep 2025 · 8 min
How Authors Can Sell More Books Without Burning Out
If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air. The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results. In this episode, I’m breaking down exactly how to sell more books without sacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars that consistently successful authors focus on. And spoiler alert: none of them involve…
E93 · 20 Sep 2025 · 8 min
How to Find Readers Who Actually Want to Buy Your Book
Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working. Here's the truth: you don't have a follower problem, you have a targeting problem. In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks. What you'll learn: Why targeting "all romance readers" is killing your sales The…

About Book Marketing Simplified

Book Marketing Simplified is a English business podcast from Jenn Hanson-dePaula. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Jenn Hanson-dePaula
Language: English
Category: Business
New episodes: Weekly
Typical length: 11 min
Latest episode: 6 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1501754027

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