14 Sep 2026 · 51 min
AI Is Deciding Which Startups Get Found. Here's How PR Helps You Win - With Annie Scranton and Rose Levy of Pace PR
Your next customer probably won't Google you. They'll ask ChatGPT, Gemini, or Claude, and if the models can't find you, you aren't in the conversation. Melissa Widner sits down with Annie Scranton and Rose Levy of Pace PR to unpack why more startups are turning to PR, and how a good firm can support you. That support has always come down to one core thing: earning you the third-party credibility you can't manufacture yourself. What's new is where it pays off. The trade coverage, founder thought leadership, and press an agency lands are exactly the sources AI engines pull from, so the same…






