Podcast · Business

Candle Business PRO

by Sabastian Garsnett · English · Business

The Candle Business Pro Podcast is your go-to show for turning your passion for candle making into a thriving business. Hosted by Sabastian Garsnett — co-founder of Garsnett Beacon Candle Co. and creator of Candle Business PRO — this podcast shares the real strategies that helped us grow from small-

New episodes: Weekly
Typical length: 29 min
Latest: 10 Sep 2026
Language: English

Latest episode

10 Sep 2026 · 35 min

Before You Launch Your Candle Line, Listen To This

#64. A candle business can feel overwhelming at the start because everything matters at once: your products, your website, your pricing, your marketing, and that big dream of opening a shop. We take listener questions and turn them into a clear, realistic path you can follow, even if you’re still working a nine-to-five and building your brand at night. We start with the foundation: why a Shopify store acts like your brand’s “home address” online, how to think about owning your domain, and wh...

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Earlier episodes 29 most recent

E63 · 10 Sep 2026 · 25 min
The Packaging Trick That Adds $8 to Every Candle
#63. Trying to sell candles to everyone is the fastest way to build a brand nobody remembers. We walk through what it really takes to go from making candles as gifts to running a candle business with repeat customers, higher perceived value, and a clear point of view, starting with the not-so-fun basics like product liability insurance and safe candle testing. We get specific about niche marketing and target audience selection, including how we think about pricing, label design, and where ou...
E62 · 10 Sep 2026 · 33 min
How to Sell Candles to Wedding and Event Planners
#62. Launching a candle business can feel like you need a full collection on day one, but that mindset quietly drains your cash and your confidence. We share the simplest advice we wish more new candle makers followed: start small, get to market, and let paying customers tell you what deserves your time, inventory, and label budget. We talk through what happened when we launched too big, why “perfect” can become procrastination, and how a lean lineup of five or six scents can help you find yo...
E61 · 10 Sep 2026 · 29 min
How to Start a Candle Business the Right Way (100 Fans = 6 Figures)
#61. Most candle makers don’t fail because they can’t pour a candle. They fail because they start too big, chase the wrong benchmarks, and never build a repeatable system. We’re answering real listener questions on how to start a candle business strong and keep it moving in the right direction, even if you’re brand new and feeling stuck on where to begin. We talk through a simple “recipe” that removes the chaos: one vessel, one wick, one wax, and one fragrance oil, then a tight collection of...
E60 · 10 Sep 2026 · 29 min
Candle Tools and Supplier We Actually Use
#60. Shipping, sales, inventory, wicks, vessels, fragrance oils, and equipment choices can feel like a thousand separate problems until you look at them as systems. We move fast through listener questions and give real-world answers from the day-to-day of running a candle business, with tips you can apply whether you sell on Shopify, Etsy, at markets, or face-to-face. We start with shipping because it’s one of the easiest places to lose money or lose a customer at checkout. I explain how we ...
E59 · 10 Sep 2026 · 31 min
Why My $6 Lemon Candle Made $300,000
#59. Hiding behind beautiful product photos can feel safer, but it can also cap your sales. We get real about what actually moves a candle business forward when you’re shy, introverted, or just not sure you want to be the “face” of your brand. I share why customers buy from people, how storytelling builds trust faster than a perfect website, and what to post when you don’t want to feel salesy. Then we switch into the practical stuff that saves money and stress: how we ship fragile glass cand...
E58 · 16 Jul 2026 · 42 min
Five Essentials For A Candle Business
#058. We break down the five essentials that turn candle making from a hobby into a business with consistent sales. We explain how we build trust with a safe product, a strong website, smart social media, an email list that drives revenue, and a real brand that goes beyond a logo. • testing for a safe candle product with no shortcuts • getting candle business insurance as added protection • using a website to build trust beyond transactions • choosing only the social p...
E57 · 15 Jul 2026 · 25 min
You'll Never Succeed at Wholesale Until You Know This
#057. We break down what it really takes to get your candles into retail stores through wholesale without wrecking your schedule or your margins. We walk through readiness, the exact assets buyers expect, simple wholesale math, and the follow-up system that turns first orders into steady reorders. • checking wholesale readiness by planning for a 100-candle order and a realistic turnaround time • setting shipping expectations and learning constraints like USPS weight limits and box...
E56 · 1 Jul 2026 · 22 min
The Candle Branding Mistake That Makes You Look Cheap
#056. Thermal printer or full-color label printer? Craft fairs or wholesale? SEO or social? If you’re building a candle business or wax melt business, the “right next step” can feel confusing fast, so we answer six real questions submitted by listeners and lay out what actually works when you’re trying to grow. We start with thermal label printers and get specific about why they’re ideal for shipping labels yet a risky choice for candle jar labels that sit near heat, especially if you care ab...
E55 · 30 Jun 2026 · 19 min
Everything to Run Your Maker Business, Finally in One Place
#055. Your maker business can be creative and still run on clean numbers. We walk you through Makers Manager, the inventory and costing software we co-founded, and show how it’s designed to replace the messy stack of spreadsheets, notes, and half-finished systems that creep into candle businesses and other handmade brands over time. We start with the dashboard view that tells you what matters right now: inventory value, profit, open orders, and alerts for low material stock versus low produc...
E54 · 30 Jun 2026 · 36 min
The Candle Mistakes Quietly Killing Your Profit Margins
#054. Most candle businesses don’t struggle because the product is bad. They struggle because the systems behind the product are shaky. We’re answering listener-submitted questions that hit the real pressure points: candle safety testing, how to avoid costly mistakes, how to reduce cost per unit, how to stay consistent when you’re doing everything alone, and how to find wholesale accounts that actually respond. We walk through our wick testing method step by step, including why we test three...
E53 · 10 Jun 2026 · 45 min
60+ Ways to Sell Candles
#053 We lay out a practical selling roadmap for candle makers who feel confident making products but unsure how to find customers. We break 60+ sales ideas into 12 categories so we can choose the right channel for our time, margins, and goals. • building online and direct sales through Shopify, Etsy, Amazon, Facebook and Instagram shops, and TikTok Shop • positioning Etsy listings for gift buyers and using the Etsy Seller Handbook as a guide • expanding through wholesale wit...
E52 · 3 Jun 2026 · 40 min
What I Wish I Knew Before Growing My Candle Business
#52. We answer the question we get nonstop: what we would do differently if we had to restart our candle business today. From product focus to SEO to wholesale, we lay out the exact moves that save time, cash, and years of trial and error. • leading with candles to build cash flow, delaying room sprays and most accessories until demand is proven • treating accessories as add-ons, avoiding bulk buys that trap cash in slow-moving inventory • starting on Etsy for built-in shop...
E51 · 27 May 2026 · 20 min
Stop Guessing And Start Selling After Your Candle Tests Pass
#51. We answer listener questions that hit the real pain points of candle making, from knowing when a recipe is truly ready to sell to keeping fragrance strong through the full burn. We also share how we source supplies and how we built a candle brand from zero customers by getting specific about niche and ideal buyer. • Knowing you are done testing when the same candle recipe burns perfectly more than once • Re-testing wick, wax, and oil combinations to confirm safe repeatable results&...
E49 · 6 May 2026 · 25 min
Fix Your Candle Business Money Problem Fast
#049. If you've ever felt like your candle business is taking more than it's giving, this one is for you. In this episode, I'm answering a question from Jessica, a candle maker who has a retail shop open two days a week while still working her full-time job to cover the overhead. She put it perfectly: she's robbing Peter to pay Paul. Sound familiar? I break down exactly how to get a grip on your candle business finances, especially when you're part-time and every dollar has to work h...
E48 · 1 May 2026 · 37 min
How I Price My Candles (After $2.7M in Sales)
We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious instead of stressful. • defining cost of goods sold for candles including materials and packaging • accounting for supply order shipping fees handling fees and tariffs • using software to track COGS pricing and inventory • avoiding...
E47 · 23 Apr 2026 · 37 min
How to Get Candle Customers After Friends & Family Stop Buying
#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use social media to drive email sign-ups instead of empty follower growth. • defining a specific target customer and building the entire brand around them • using price point research and boutique shopping to understand buyer habits • choosing t...
E46 · 16 Apr 2026 · 34 min
Best Candle Scents That Actually Sell + 4 More Candle Business Questions
We answer five real questions candle makers ask when they are trying to go from hobby to a profitable, scalable brand. We share hard-earned lessons on scents, vessels, inventory mistakes, and practical ways to get more customers to your website without wasting money. • starting a candle business from home and growing step by step • choosing sales channels beyond online and markets, including corporate gifting and mobile pouring parties • picking safer best-selling candle sce...
E45 · 8 Apr 2026 · 37 min
Candle Business Answers You've Been Waiting For
#045. We answer listener questions on how to grow a candle business without getting swallowed by competition, and we explain how to choose sales channels that match your strengths and your life. We also share practical steps for wholesale outreach, safe candle shipping, and a testing plan that helps you dial in a consistently great candle. • finding your candle business superpower and leaning into it • choosing sales channels that fit your skills and capacity • setting realistic part-time inc...
E44 · 8 Apr 2026 · 27 min
The Candle Making Questions Nobody Answers (Until Now)
#044. We answer rapid-fire candle making questions with the exact choices and testing habits that support a real candle business. We keep it practical: pick reliable wax, simplify your testing, and build inventory only after customers show you what they’ll buy. • why we use Golden Brands 464 soy wax and when coconut soy makes sense • how to avoid “designer waxes” that can disappear • a simple Q-tip and jar method for fragrance oil blending ratios • how to think about ...
E43 · 1 Apr 2026 · 34 min
We Started a Candle Business From Our Kitchen. Here's How We Did It.
#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, test with structure, and document every detail so your candles get better fast instead of repeating the same mistakes. We also talk about resources that are actually worth your time. There’s a lot of candle business advice online, but not all of it comes ...
E42 · 26 Mar 2026 · 19 min
Stop Competing on Price — The Candle Business Strategy Nobody Talks About
#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share practical guidance on supplies, startup cost, wax selection, and pricing so you can build a candle business that fits a clear niche and grows with intention. • why a candle business is not profitable at the beginning without a clear selling plan • choosing sales channels beyond only a website, including wholesale, private label, markets, and fu...
E41 · 11 Mar 2026 · 9 min
Starting a Candle Business? Why You Need a Mentor or Accountability Partner
#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly changes everything for a candle business: having the right people around you. Not a giant audience, not a random group chat, but real accountability and real mentorship that keeps you moving when you’d normally stall out. We unpack why isolation...
E40 · 4 Mar 2026 · 29 min
How Much Should You Pay Yourself in a Candle Business?
#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which waxes perform, and how we replaced a salary. • starting lean with one vessel and up to six scents • defining a niche and target buyer for clarity • mapping a 10-step launch plan with a free guide • fragrance load testing at eight percent as a baseline •...
E39 · 25 Feb 2026 · 28 min
How to Start a Candle Business (While Working Full-Time)
#039. In today’s new video, I’m answering questions from makers just like you, including: • How to grow when time is limited • Whether wholesale makes sense part-time • The biggest mistake we made when we launched • And how to get a stronger scent throw After building our candle company to over $2 million in sales, there are a few things I would absolutely do differently if we were starting today. And one of them might surprise you. If you’re in the early stages or feeling s...
E38 · 18 Feb 2026 · 20 min
Why Most Candle Businesses Fail (And How to Actually Succeed)
#038. Thinking about starting a candle business but not sure where to begin? In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sales channel, Etsy vs Shopify, finding your niche, standing out in a crowded market, wholesale strategy, social media presence, and even practical tips for working with 464 soy wax. After building our candle company to over $2 million in revenue in under four ...
E37 · 11 Feb 2026 · 7 min
The #1 Growth Hack in Our Candle Business
Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map the exact steps that compound results in a product business. We start with the power of showing up on a schedule you can actually maintain. One weekly email, a few thoughtful social posts, consistent markets and launch cycles—this predictable rhythm trai...
E36 · 4 Feb 2026 · 19 min
Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue. • choosing candles vs wax melts based on demand and production • validating a product line before expanding formats • matching marketing channels to buyer behavior • using markets, wholesale, and private label to grow • building skills in social, ads, and design to dr...
E35 · 28 Jan 2026 · 19 min
How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales
#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money. We cover the most common mistakes beginners make when they first start making candles and what actually matters if you want candles that burn well, smell great, and sell consistently. Inside this episode, you’ll learn: • The essential candle making supplies you actually n...
E34 · 21 Jan 2026 · 27 min
How We Price Our Candles and Protect Our Business With Insurance
We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear quiet and momentum strong. • deciding when to form an LLC and get permits • where to find maker-friendly insurance and what it covers • sourcing labels, vessel MOQs, and split shipping tactics • five starter fragrances that sell across audiences • handlin...

About Candle Business PRO

Candle Business PRO is a English business podcast from Sabastian Garsnett. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Sabastian Garsnett
Language: English
Category: Business
New episodes: Weekly
Typical length: 29 min
Latest episode: 10 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1817473065

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