Podcast · Business

Chasing Simple Marketing for Entrepreneurs

by Amanda Warfield · English · Business

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation and how do I do it? Are launches still a thing? And most importantl

New episodes: Weekly
Typical length: 19 min
Latest: 25 Nov 2025
Language: English

Latest episode

25 Nov 2025 · 16 min

Episode 284: How We Chose Content to Repurpose Based on This Client’s Goals

Repurposing isn’t random. Or, at least, it shouldn’t be. Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in order to take time off for the holidays. Today, I want to share about a different client’s experience with the repurposing VIP day. This client booked a VIP day but wasn’t sure what content she actually wanted to have repurposed. So we worked together to determine her goals, and the long-form content she already had that would help lean into those goals. Afterwards, this is what she had to say: Having Amanda…

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Earlier episodes 29 most recent

18 Nov 2025 · 17 min
Episode 283: Repurposing Content Allowed Her to Stay Consistent During the Holidays
She didn’t want to disappear from her audience — but she also didn’t want to burn out over the holidays. Enter: repurposed magic. I took her long-form content (in this case, her podcast episodes) and turned them into emails, short-form video outlines, and captions that she simply needed to take and schedule out. This kept her numbers consistent while she was gone and made getting out of office for the holidays simpler. In fact, this is what she had to say about my Repurposing VIP Day: My favorite part was how easy it was to make this VIP day happen. Other than getting you the long-form…
4 Nov 2025
When is the Best Time to Post on Instagram? And Other IG Tips
Let me be real with you: if you ask me what’s working on Instagram right now, I’ll tell you the truth — I have no idea. And that’s because I don’t do social media. My marketing heart belongs to email and long-form content, and an overarching ecosystem. But I know you still may want to show up on Instagram, and probably are asking questions like “When is the Best Time to Post on Instagram?”. So, I brought in someone who does know what’s working: Serena Waller, founder of Dande Agency and host of the Swell Social Hour podcast. She’s your new social media guardian angel. Serena works with…
28 Oct 2025 · 16 min
How We Created a Content Ecosystem that Grew This Client’s Email List
We used a content ecosystem to grow this client’s email list by 78% before her course launch without spending a dime on advertising. That’s right. 78% fully organic growth – all strategically geared towards her course topic. Want to know how we did it? I’m sharing all in this episode. You’re listening to episode 281 of the Chasing Simple Podcast, and I’m your host, Amanda Warfield. This episode was brought to you by the Chasing Simple Content Planner. You can grab your own at https://amandawarfield.com/planner Links and Resources Mentioned in This Episode: Learn more about working with me.…
14 Oct 2025 · 16 min
What Does a Copywriter Do?
The post What Does a Copywriter Do? appeared first on Amanda Warfield .
7 Oct 2025 · 40 min
How She Gave Up Instagram Marketing for Good with Sarah Erickson
What Can Happen if You Gave Up Instagram For Good (And Still Want to Grow Your Business) Can I be honest with you for a second? I’ve lost count of how many times I’ve asked myself, “What would it actually look like to run my business without Instagram?” Not just taking a week off or hiding the app on my phone, but walking away completely. It feels like such a wild thought in the current online space. But for Sarah Erickson? It’s her reality. Sarah is a brand designer who made the bold move to leave Instagram behind in 2021—before it was trendy, before burnout was a buzzword, and before Reels…
30 Sep 2025 · 17 min
My Number One Content Planning Tool
You know that moment when you sit down to plan your content… and suddenly feel like your brain is running in five different directions? You’ve got the Google Doc open. The planner pulled out. A blank Trello board waiting for inspiration to strike. Maybe you even printed off a calendar page thinking, This time it’ll stick. I’ve been there too. In fact, when I first started my business, I tried every content planning system I could get my hands on. I loved the idea of being organized and having a plan—but no matter what tool I used, I always felt like I was doing too much… and still not…
E277 · 24 Sep 2025 · 21 min
Avoid These Legal Marketing Mistakes with Maria Spears Ollis
I’ll never forget the panic I felt the first time I learned that you legally needed a physical mailing address in the footer of every marketing email you send. At the time, I was working from home, and the thought of putting my personal address out there for anyone to see? Hard pass. But I didn’t realize I had options. And worse—I didn’t know the fine for not including one could be $46,000 per subscriber. So yep, I scrambled. Set up a PO box. Updated every footer. And learned that when it comes to legal marketing mistakes , ignorance is not bliss—it’s expensive. And that’s exactly why I…
E276 · 16 Sep 2025 · 22 min
What I learned While Struggling with Sleep Apnea
When Hustle Isn’t the Answer: Lessons from a Season of Exhaustion I kept telling myself it was the move. We were smack in the middle of a cross-country relocation—my husband in South Carolina, me in Washington, juggling two homes and two time zones and what felt like a million logistics. There was always one more box to unpack, one more utility to set up, one more task to cross off the never-ending to-do list. So when the exhaustion crept in, I chalked it up to life. The kind of tired that no amount of sleep or rest seemed to fix? I blamed stress. Or overwhelm. Or maybe just “being in a busy…
9 Sep 2025 · 22 min
Sustainable Boundaries to Help Break Up with Hustle Culture with Christi Johnson
Imagine finally hitting that revenue milestone you dreamed about for years. You’ve scaled, you’ve hired, and you created a calendar so full it looked like success on paper. And yet, instead of feeling elated, you’re struggling to sleep, panicking over inbox pings, and wondering how in the world you’re supposed to keep this going. This is the story of Christi Johnson, and it might be yours, too. When Christi joined me on the Chasing Simple podcast, she shared the incredibly vulnerable journey of building a thriving business—only to crash headfirst into complete burnout. From a $10K month to a…
E274 · 2 Sep 2025
Mastering Your Cash Flow with Geily Romero
Story By The Riverbank Let’s picture your cash flow. I want you to imagine cash flowing through your business, like water in a stream—steady, purposeful, visible. Unfortunately, most of us? We’re stuck upstream, trying to splish and splash our way through “making money” without thinking about where it goes. That’s how I was for the longest—pouring heart and hustle into my biz, but watching profit slip away like sand through fingertips. Thankfully, that’s going to change for both of us thanks to this interview with Geily Romero, a fractional CFO and all-around Cashflow Queen. She turned my…
E273 · 26 Aug 2025 · 6 min
Marketing Headlines That Sell: Why Your Sales Page Might Be Falling Flat
You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets….. Before you start questioning your offer or throwing out your entire funnel, I want to gently suggest something else might be the problem: Your headline. Because if you are not creating marketing headlines that sell , your audience isn’t going to stick around long enough to read all that amazing copy you’ve created. Your headline has one job: to hook your…
E272 · 19 Aug 2025 · 15 min
Your 5-Minute Black Friday Marketing Strategy
I get it. August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November. But let me gently challenge that thought: what if now is actually the perfect time ? Because if you create your Black Friday marketing strategy now—while things are still relatively calm—you’ll have the time and space to set yourself up for a simple and strategic sales season. No scrambling, no burnout, and no 30-step…
12 Aug 2025 · 20 min
What Happens to a Business When the Owner Dies?
The Question That Keeps Me Up at Night It usually starts when I can’t sleep. I lay there, wide-eyed in the dark, and my brain starts asking the hard questions: What would happen to my business if I died? Would Russell know what to do? Who would email my clients? Cancel subscriptions? Find the tax info? And even if it wasn’t death, what if I got in a car accident? Or needed to take an unexpected leave to care for a loved one? Or just couldn’t keep going for a while? As entrepreneurs, we spend so much time planning for success. But very few of us take the time to plan for life happening .…
E270 · 5 Aug 2025 · 19 min
Chasing Simple Marketing (EP 167 Rewind)
Two Years, One Book, And A Whole Lot Of Lessons It’s hard to believe it’s been two full years since Chasing Simple Marketing officially launched into the world. In some ways, it feels like it’s been a decade. In others, it feels like I blinked and here we are. To celebrate, I thought I’d do something special today and share a little piece of the book with you. Specifically, I’m reading from the heart of it — the part where I break down how to determine what your marketing strategy should even be in the first place. Because let’s be honest: marketing can feel overwhelming fast. There’s no…
E247 · 29 Jul 2025 · 8 min
Click to Cancel Rule for Small Business
Well, this feels a little silly. I’ve never recorded an introduction to an introduction before. But after I finished recording the podcast episode for the Click to Cancel Rule for Small Business, I found out something important: the FTC’s Click-to-Cancel Rule? Potentially canceled. Maybe just on hold. Who knows. Here’s the deal though — even if this specific ruling doesn’t move forward right now, I still believe the conversation we’re having here matters. The suggestions I shared in the episode? I’m moving forward with them in my own business either way. And honestly, I hope you’ll consider…
E268 · 15 Jul 2025 · 8 min
How to Decide If Instagram Still Worth Your Time
It’s 9:00 AM. You’re sitting at your desk, phone in hand, scrolling Instagram—not because you’re feeling inspired, but because you’re trying to keep up. Engaging, liking, commenting, posting… wondering if this is what it really takes to build a business these days. Is Instagram still worth your time? You’re tired. Your sales aren’t where you want them to be. And that nagging question keeps creeping in: Is Instagram even worth my time anymore? Or is it just draining me? If this sounds familiar, you’re in good company. In fact, I recently made the decision to step back from Instagram in my own…
1 Jul 2025 · 15 min
Conversations Over Coffee – July 2025
Links and Resources Mentioned in This Episode: Stop into my YouTube channel for weekly videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Action Step: Find me on Threads @mrsamandawarfield and drop a follow. Book Recommendation: Three Sisters by Heather Morris Want your own live coaching session? Apply here The post Conversations Over Coffee – July 2025 appeared first on Amanda Warfield .
E266 · 24 Jun 2025 · 1 hr 1 min
How to Get the Most Out of a Conference as an Educator
When I first walked into Conquer Live in January 2024, I felt that electric mix of nervousness and excitement. I didn’t just hear amazing talks, I found a community of wildly supportive educators and attendees who blurred the line between stage and audience. Many of whom have become close friends. That weekend changed the way I think about conferences…and how I plan for them. Today I spill the tea on how to get the most out of a conference Whether you’ve dreamed of speaking at a conference or simply want to get more out of attending one, today I’m pulling back the curtain on how to actually…
E265 · 17 Jun 2025 · 1 hr 7 min
How to Improve SEO for Small Business
Think SEO Is Voodoo? Here’s What You Actually Need to Know Who is not obsessed with figuring out how to improve SEO for Small Business? I was deep into yet another book about SEO and loving it. The explanations made sense… at least while I was reading. But the moment I tried putting any of it into practice? It felt like I was back in high school chemistry class—completely lost and wondering if I’d ever use this in real life. Maybe you’ve been there too. SEO feels confusing. Overwhelming. Like some sort of digital sorcery. But here’s what I’ve learned (and what this week’s Chasing Simple…
E264 · 3 Jun 2025 · 7 min
Prioritize Your Sales Funnel Email Sequence
Let’s talk about your sales funnel email sequence. You know that classic email marketing advice? Create a freebie. Write a welcome sequence. Then build out your sales sequence. That’s the order I followed when I first started my email list. I did everything “right.” Checked all the boxes. But if I could go back and do it differently? I’d flip that order entirely. No hesitation. Because here’s the thing: your welcome sequence doesn’t drive revenue. Not really. And if your goal is to build a sustainable business, not just collect a list of silent subscribers, you need a sales sequence in place…
27 May 2025 · 38 min
Feeling Scattered by Too Many Opt-Ins? Here’s How to Simplify
When You’ve Created So Much You Don’t Know What to Market Anymore You know that moment when your brain is spinning with all the things you could say in your marketing —but none of them actually make it to Instagram, your podcast, or your email list because you just have too many opt-ins and offers? You’ve got a library of freebies, a handful of offers (or maybe more than a handful), and every time you go to promote something, you freeze. Because which thing do you talk about? That’s exactly what we tackled in a recent live coaching session on the Chasing Simple Podcast. My friend, Colie…
20 May 2025 · 11 min
What to Email Your List When You’re Not Launching
Simple Email Ideas to Send Your List When You’re Not Launching You open up your laptop, coffee in hand, determined to finally send an email to your list. But as soon as the cursor starts blinking in that blank email draft, your brain does the same, blinking on and off and feeling completely blank…….“What do I email my list when I am not launching?” If you’ve ever found yourself stuck in that awkward space between launches, you’re not alone. This is one of the most common email marketing hurdles I see course creators and educators face. And the truth is, showing up only during a launch is one…
13 May 2025 · 53 min
Project Management for Course Creators
Are You Drowning in Half-Finished Projects? Ever found yourself elbows-deep in a new offer, podcast pitch, or freebie idea … only to look up weeks later and realize nothing actually got finished? Then it is the perfect time to tackle project management for course creators. If you’re juggling more to-dos than time, or if the idea of launching something new just makes you want to hide under a blanket (because where would you even start? ), episode 261 of the Chasing Simple Podcast was made for you. I sat down with integrator and systems strategist Manali Sontakke to talk about how course…
6 May 2025 · 13 min
How to Use Viral Trends Without Burning Out
The Content Sundae Formula for Sustainable Content Creation Imagine this: You’re scrolling through Instagram when you see yet another creator jumping on a trending audio clip. It’s catchy, it’s clever, and it’s already been used a thousand times. And suddenly, you’re spiraling. “Should I be doing this too?” “ Am I behind?” “What if I miss the wave and never go viral?” Let me stop you right there. If you’ve ever felt pressure to jump on every trend in order to grow your audience or stay relevant, you are not alone. And honestly? That’s not the strategy that’s going to bring long-term success…
E1 · 29 Apr 2025 · 19 min
5 Powerful Ways to Simplify Your Marketing
You Know You Want to Simplify—But When Do You Actually Find the Time? Let’s be real: the idea of simplifying your marketing always sounds amazing in theory. Less stress. Fewer platforms. Clearer messaging. More margin in your day. But when it comes time to actually do the simplifying? That’s where things get tricky. You’ve got a never-ending to-do list, a brain full of ideas, and maybe a hundred browser tabs open. (No? Just me? Don’t tell my Mac.) Simplifying often requires the one thing we’re short on: time. Friend, I get it. I’ve got ClickUp lists a mile long. Website updates that always…
E258 · 15 Apr 2025 · 54 min
Systems for Small Business: What You Need and Where to Start
Must Have Business Systems for Small Business Today I’m sitting down with systems strategist and HoneyBook Pro, Dahlia Orth, to dive deep into how small business owners can streamline their operations and increase efficiency. In this episode we’re discussing some of the most common misconceptions about systems and breaking down the 5 key systems every small business needs to have in place. You’ll also hear: Common gaps and bottlenecks that might be holding your business back How to tailor your systems to reflect working with higher-level clients How your personality impacts which CRM tool is…
8 Apr 2025 · 53 min
Ep. 257 6 Small Business Lessons from Disney World with Nicole Boucher
Small Business Lessons from Disney Today I’m joined by Business Operations Strategist Nicole Boucher to chat about our mutual love of Disney, and lessons that small business owners can learn from Disney World, like: Disney’s Laundry System and Magic Kingdom Tunnels and Creating Intentional Systems The Star Wars Galactic Cruiser Hotel and When to Kill Your Darlings Magic Bands, Data Collection and Knowing When to Invest Annual Passes and Pricing Disney’s New WaterPark Offer and Using the Underutilized Offers in Your Business Minnie Vans and Partnerships and Collaborations Nicole is a…
1 Apr 2025 · 22 min
Ep. 256: How to Create Content that Drives Traffic to Your Landing Page
Lets Increase Traffic to Your Landing Page Are you struggling to get more eyes on your landing page? You created something wonderful, but since putting it out into the world you’ve heard… well, crickets. That’s because it’s not enough to create something and expect people to come. You have to actively drive traffic to those pages. So in this episode, I’m breaking down the two essential pathways to driving traffic—Nurture Marketing and Growth Marketing—so you can choose the right approach for your business. Nurture Marketing focuses on building relationships and trust with your existing…
25 Mar 2025 · 59 min
Ep. 255 : Create an Impactful Course that’s Aligned with Your Core Values with Jillian Dolberry
Jillian Dolberry connects Business Impact to Core Values I probably shouldn’t say things like this, but I’m going to — this is one of my, if not my favorite guest interview that I’ve ever done. That’s right. With over 255 episodes under my belt, I’m claiming it. This interview is MAGNIFICENT. But before we get into the details, let me introduce you to my guest – Jillian. Jillian Dolberry is the founder of Serve Your Heart Out, a community that serves agency owners looking to streamline their business. While devoting her heart and time to the members of her community, she helps online…

About Chasing Simple Marketing for Entrepreneurs

Chasing Simple Marketing for Entrepreneurs is a English business podcast from Amanda Warfield. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Amanda Warfield
Language: English
Category: Business
New episodes: Weekly
Typical length: 19 min
Latest episode: 25 Nov 2025
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1473562346

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