37. Here's how to stop creating BORING content

0:02All right, I have a very serious question for you to answer. And the question is very, very simple. Do people watch your content? Like do people watch what you post or do people in your audience feel your content like feel from you through the screen? Like if they, they get goosebumps or like they laugh with you or they feel something so much from you that you that you would literally change their mind on something because I want you to know, like there's a massive difference between people who are like watching you and people who are being like, they feel you. OK, I'm going to get into this so deep today. I'm so excited for this episode because I feel like this is going to like really change your, your strategy, your approach to content.

0:47You can have someone sit through a full video of yours, even even if it's short form, let's say it's 3 minutes or less. OK, it could be even like 60 seconds, doesn't matter. And at the end of the day, they could think themselves like, OK, that's fine. Like cool. Like that was entertaining. Like I like it. Here's a heart for you. And then just keep scrolling and they continue on through their day. OK, that's one situation. Or you would have someone watch your video and within 12 seconds of watching you, maybe even maybe even 5 seconds, they immediately exit out of that video, go straight to your profile and watch everything else that you've ever posted. Like they binge you for a solid 30 minutes. They can't get enough.

1:25OK, the first person that I described, like where they watch you and they're like, cool, I like this. Like I like it give you a heart double tap. That is like the person creating that content is very forgettable. However, the second person, the one who catches someone's attention so fiercely that they go and binge the rest of their profile, that person is a magnetic person. And the gap between the two, like the what's missing between the two is not talent.

1:50Like I have to tell you that right now, I want everyone who is listening to this you, yes, you. This has nothing to do with talent. It has nothing to do with the way that you look. It has nothing to do with your current following. I mean, I need to say that again has nothing to do with your current following. It also has nothing to do with your budget, how much money you make. It also hear me loud and clear has nothing to do with how long you've been in the game, how long you've been posting content or building your brand and your business.

2:19It's actually the distinction between those two people is a set of very specific things that even like the most followed the most talked about women online. They are doing these things regardless of their niche, regardless of what they do. And most people are not paying attention to these things because they, this happens all the time. Like even people that are not paying me, but like they're my friends or whatever, I'll give content advice and people are like, no, it's too simple. It can't be that easy.

2:47Like that's too good to be true. And they want something that feels hard because that would make more sense. And it's like these things are not that difficult. You guys like there, there's just some few tweaks that you have to make and people pay attention to the wrong things. So they don't implement the simple things. So most people are doing the opposite of what the successful women are actually doing. And before I tell you what those things are, I do need to say this because if you have been consistently posting every single day, which I can guarantee you if you're listening to my episode, you, you are consistently posting to your content or to your your social media every single day. And it still feels like nothing is like popping off, like you feel like you're posting what I call ghost town city, like, like you have a following, you have people in your audience, but it's, you're lucky if 1% of them engages with your posts. Like you're, you literally created a post and you're like, WTF?

3:36Where is everybody? And I'm here to tell you, it's not because you're a boring person, but your content is boring. It has nothing. It's not a personal attack. You're not a boring person, which is why I'm, I'm speaking to you about this like you're not doing yourself justice in your content. However, no one has taught you how to fully translate who you actually are onto the screen yet, like onto your content. So we're gonna, we're gonna get into this.

4:00You just haven't been taught how to do this yet. OK, It's OK. All right. So #1 these are, these are gonna be like the four non negotiables of the woman who is becoming famous on social media. Number one is start thinking about what your, your quote UN quote take is like. You need to have a take on what you do. And you, you probably once you start thinking about this, you have multiple takes and you're, there's probably a woman in the audience listening to me right now that is like, yeah, I have takes.

4:28Like that's again, you're going to, you're going to overthink this and you're going to think it's too simple, too good to be true. And if I asked you what your takes are and then you told me what you're like, take substitute as a synonym for opinion. Whatever. If I ask you what your contrarian thoughts are, if I went to your profile, would I be able to identify those very quickly within your last few posts? OK, So if you're, if you're like, yeah, of course I have opinions.

4:51Of course I have takes like I'm a leader. Like, of course I have these things. Cool. But are they showing up in your content now, boring content is almost always very neutral, very vanilla, very blah, like bland. And it kind of like sits in the middle. Like it doesn't offend anyone, but it doesn't move anyone. The woman who is going viral back-to-back to back-to-back to back, she's not neutral. She has opinions and she she says like, like I actually think this is backwards and here's why.

5:23Or she says like everyone's talking about this, but no one's being honest about this type type type content. OK, so she's using her voice to also speak her truth because she's not afraid of being misunderstood or being judged. And this is where it's a very clear identifier of if you feel the need to like give information or teach something along with your opinion that isn't, that's a clear sign that you're not doing this the the right way. This is your opinion. And your take needs to be so juicy. It needs to be so full of value that you know that your audience isn't looking for information after this take. They're looking for someone who thinks, and you are that woman like you're a woman who thinks.

6:05So give them that. OK, I need to just say this because I'm like, my heart is beating really fast as I'm talking about this when I say that you need to have a take or you need to have an opinion. I need to be very freaking clear that this has nothing to do with you tearing down other women. This has nothing to do with you trying to make somebody else wrong so that you are right. It has nothing to do with other people. Your take, your opinions are on the the mission that you're on. It's on the gap that you fill.

6:34It's on the support that you provide. And so even when you're saying something like, well, everyone over here does this and This is why that's wrong. Like that's not what I'm telling you to do. That's not the type of controversy that I think is going to build you a movement like going to make that going to be the most powerful for you. The thing that's going to be the most powerful for you when it comes to creating controversy has everything to do with another problem.

6:59And that is that's the proof that you are the authority and your takes, your opinions, they're an asset. So you need to use them. OK, so that's number one. All right #2 the, the woman who is going to be famous on social media, She speaks when she's telling stories, like she speaks in scenes. She doesn't summarize things. So the most boring content is very it like it just touches the surface. It's like skimming the surface. It's like I can't even, I want to go in the water, but I can't go in the water. That's how it kind of feels like I'm hot, like I want to dive in, but I'm just skimming the surface. And it's like a summary where the most magnetic content, the the content that builds an obsessed audience shows you inside of the moment.

7:44It's like I'm a family on the wall or it's like you're the producer of a movie and there's a big, big difference between, I don't know, let me think like I went through a hard season and I came out stronger versus I remember sitting in my car in up in the parking lot after the doctor's appointment thinking, what do I do with this information? OK, massive difference. Massive 1 is a caption. Like 1 is like, you can put that on a closed caption, paraphrase, whatever. And then the other one's like a scene and scenes make people feel like they're in the moment with you. Summaries are going to keep them at an arm's length. They're still going to feel distance between you and them. And you don't want that.

8:24So the woman, the woman who has like all the engagement, especially on her personal posts, which is important. You need to be telling personal stories at times, especially building a personal brand. The women with the the ones who do this really well, they get all the engagement and I'm saying like not just likes and views, but they're getting comments from people because they're letting them inside their movie. The specific moment, the exact thought to the thing that happened like in the middle of a regular what's today Wednesday. And that specificity is what makes it feel so real and real is what people fall in love with. Like your, your reel is going to be different than my reel reel REAL.

9:07Like it's going to be different on everybody. And that's the beauty of this. So again, if you even go look at some of my personal content, you'll notice I put you in the room with me. Like I put you on the couch with me. OK, All right #3 yapping, Which is hilarious because I used to never call this yapping. And I was just talking about this in my mastermind the other day because I call like a yapping video to me in my world, I call it a chit chat video. However, I was like scrolling through, like looking at, you know, different what people were calling these things because I love a chit chat video.

9:41It I've been doing this since 2023 like like chatting in my content. And I realized like people are calling this yapping. So every time I say chit chat in my content and like I'm talking about how I have this developed skill, no one knows what I'm referring to. It's like, stop trying to make fetch happen. That's literally how I feel. And so when you come into my world, I'm going to call it chit chats. But in order to signify that you know what I'm talking about, I'm going to call them yapping videos moving forward.

10:07And I, it's crazy because the moment that I shifted that one tiny tweak, my, my, my videos are going viral. Like viral, viral, viral. I've never been so viral in my life for the right reasons. All of that to say #3 is you got to start yapping in your content. And if you're already yapping, chances are if it's not going viral, there's you're, you're, you're scripted like you are totally scripted and you need to be more unscripted than edited in your yapping videos. And yes, that is a skill.

10:39There's a secret that most magnetic yappers know, and it's that the the more that you are rehearsed, the more that you become boring. We don't want the rehearsed version of you, especially in your yaps, like when you know exactly what you're going to say before you say it, your audience can feel that edited version of you and it's like blah, like no electricity, no connection, no mess. Like we want the messiness almost a little bit. So I actually created a yapping challenge because I was like, this is a massive gap and I'm so excited to teach women how to yap in their in their content. Like this is the, this is my favorite thing to do. Like if I all I have to do is yap at my content and this is going to grow my brand.

11:21Like hell yeah, sign me up. Like I can yap all day. That's why I have a freaking podcast, you know what I mean? So anyway, I created the yap and snap 30 day yapping challenge. And it's not about you like saying it's not about what you say in your videos. OK, so I'm not going to I am going to give you prompts every single day for 30 days. But it's not about what you're saying at the end of the day. It's almost so much not about that. It's more about letting yourself learn how to think out loud while the camera is recording you.

11:50And I'm going to give you prompts and ways to do this. Like it's going to be very specific for you, but the creators, the the leaders, the thought leaders who go back-to-back viral posts with their yapping videos, they're not necessarily like performing a finished product in their yaps. They're letting you kind of watch them figure something out in real time. All right? And that is magnetic. And that's what makes people come back for more. They can it, it feels like, I think I've had a couple people comment this like it feels like I'm Facetiming them.

12:18And so yapping is a skill. And like all skills, you just haven't been taught how to do it yet. All right, so again, I will talk about the yapping challenge towards the end here, but I've had just this week, I think like four or five videos go viral and they're all yapping videos where I'm talking about my business. That's the crazy thing. Like I'm, I'm very niche focused in these videos. It's not like I'm doing personality posts, which always go viral for me. It's like I'm, I'm literally bringing people into my audience because of they like the leadership that I bring, they want to hire me, which is amazing. OK, we can do that with yapping videos. All right #4 there's this shift that needs to be made in your mindset where you have to like, stop trying to be watched, like stop trying to get attention and just become the version of you that is worth watching, which you are in real life. But there's a you have to translate that into your content.

13:14And this is very much an identity. Like #4 is very much identity, but it's the root of everything else. The more the the most boring content comes from people who are like trying to get something from their audience. Like they're, they're not verbatim asking this, but they're kind of asking like, is this OK? Do you like this? Is this enough? Like we can feel that. And even like, if it's not conscious for us, there's a subconscious feeling, you know, when you can feel like when someone's being a little bit fake?

13:44That's the feeling. But the most magnetic like addictive content, yapping content comes from people who aren't asking permission from anyone, even themselves. They're just being in the moment. And the non negotiable underneath all non negotiables is that you have to actually believe that you are worthy of being watched before you even start the the recording. Not once you go viral, not once you get the followers, not once people are in your face wanting what you have to offer before like it's never going to. It's never going to happen that way. And you don't, like I said this in the last, I think it was the last episode.

14:25Like you don't earn the aura, You don't earn the obsessed audience. You decide that. You decide that it's yours. The audience can feel which one you've decided. The second that you hit record, the second that we land on your page. And the women becoming famous on social media right now, they're not the most polished. They are literally not the most polished. They're not smarter than you. They're simply the most decided like that you, they cannot be stopped. OK, so the one thing that I want you to take from this episode is that boring content is a choice.

15:00You are choosing to create boring content. But guess what else is a choice? Creating like main character energy. I'm that BITCH. Content that's a choice. Not because you have, you know, flipped a switch and decided like I'm going to become someone different, but simply because you, I have stopped hiding the person that you actually already are in real life. Like I can tell it's so funny. Like I, there's women that I'm around or like I'm in masterminds with even.

15:28And I'm like, man, these women that I surround myself with, like they're leaders. They are so brilliant, They're so good at what they do. And then I watch their content and I'm like, that is not the same woman that I know. It's like it's just not translating. It's not clocking, you know what I mean? And the woman who makes you, who makes people fall in love with her, she's there the whole time. You just, you haven't fully let her post yet. You have opinions that you're keeping to yourself. You have scenes inside of you, stories inside of you, earned wisdom inside of you, perspectives inside of you that you're summarizing instead of telling. And you have this unscripted voice in you. I know it's in there that is more compelling than your rehearsed one or more compelling than the one that you asked Chachi BT to create for you.

16:13You have a version of yourself that is like, I don't, I don't need to ask for permission anymore. So if you want to practice like every single one of these things in real time that takes the, the opinions, the scenes, the unscriptedness, the showing up, the you want, the accountability. I do have a 30 day yap and snap challenge. We are starting very soon. So if you want to sign up for this, you can get it with us in real time. I will drop the link in the show notes below. I'm so excited for this challenge. Like I, I feel like this is going to be a huge, I don't know what to call it, like line in the sand moment for so many women joining this challenge where it's going to change. It's like, I don't know, I just love doing this because I feel like it's going to change so much for them. And the way that I see this is like, I'm able to give, like lead them through this challenge so that they're able to go do what they want to do, which is make impact, change the world for the better.

17:11Like what a cool concept. And I'm obsessed with that. And yeah, so every every day for 30 days, you'll be getting a prompt from me. There's also going to be a master class training involved because there's some things that I want to train you on prior to going into this. It's very important that I do that with you and it's going to be fun, man. Like there's already, I think 32 women signed up for the challenge at this moment of me recording this podcast. So I will drop the link in the show notes. If you have any questions, you can always slide in my DMS. You shouldn't have any questions.

17:39It's pretty, pretty simple, pretty self-explanatory. But you guys, this I'm I when I tell you my entire following, my entire reputation, my entire brand has been built on yapping content. Like that's it. Like you just got to learn this skill and I'm going to tell you exactly how to do it. You're going to become the most intriguing, enticing mother effort that there is around. And I cannot wait to have like a front row seat to witnessing that happened for you, witnessing that unfold in real time. Yapping is going to become your favorite method of creating content.

18:11You're going to fall in love with it. You're going to be obsessed with it and like just get ready for virality. You're literally going to like, I woke up this morning and I had 51 new followers. Every time I open my Instagram, I have new followers. TikTok is a whole different story, like hundreds of followers every time I open my TikTok. But like Instagram I feel like is a little bit harder to get that going in this day and age for whatever reason.

18:31And I don't have a problem with that. Like just new followers and they're the right people. Every time I click on them, I'm like, oh, Yep, potential ideal client. Like I love this woman anyway, I want that for you. And so I will drop the link in the show notes. Thank you so much for listening to this show. I would love to know like what you took away from this, what you needed to hear. If you want to slide in my DMS, it means the world to me. You could also leave me a five star review because that just signifies that I'm on the right track with what what I'm talking about. And I will keep creating episodes for you guys so that you can just take enough from this show and go make a difference.

19:03I love you so much. I hope you have an amazing, amazing day. Talk to you soon.