Season 17, Episode 2 · Choiceology with Katy Milkman
When Sunk Costs Take Flight
6 Apr 2026 · 35 min
Episode notes
Katy Milkman explores why people tend to keep investing time, money, or effort into something even when future benefits no longer justify continuing.
Podcast
Choiceology with Katy Milkman
Charles Schwab · Business · English
Can we learn to make smarter choices? Listen in as host Katy Milkman--behavioral scientist, Wharton professor, and author of How to Change--shares stories of high-stakes decisions and what research reveals they can teach us. Choiceology, an original podcast from Charles Schwab, explores the…
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