CMA Connect

Latest episode

15 Sep 2026 · 33 min

EP77- Elevating AI to a Fundamental Shift with Wanda Fong

What happens when the traditional marketing funnel collapses? In the next episode of CMA Connect, host Alison Simpson sits down with Wanda Fong , country manager for Meta's Global Business Group in Canada , to explore how artificial intelligence (AI) is fundamentally rewiring consumer discovery. Leveraging a rare background in computer engineering and interpersonal communications, Wanda explains why marketers must stop treating AI as a simple "productivity hack" and utilize it to reach entirely new audiences. 00:00:00.920 — 00:00:19.680 · Speaker 1 Welcome to CMA Connect Canada s marketing…

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Earlier episodes 8 most recent

1. 

   S4 · E76 · 1 Sep 2026 · 39 min

   EP76 - Pivoting and driving business results with Raymond Ludwin

   Great marketing careers aren't built in a single lane. In this episode of CMA Connect, host Alison Simpson welcomes Air Canada's managing director of promotional marketing , Raymond Ludwin , to explore his journey from agency strategist to client-side leader. Discover the strategy behind Aeroplan's 2025 campaign, a triple-Gold CMA Award winner, and why stepping out of the boardroom is critical to understanding the Canadian consumer. Finally, Ludwin reflects on the leadership mistakes that shaped his career. 00:00:00.920 — 00:00:19.680 · Presenter Welcome to CMA Connect, Canada's marketing…

2. 

   S4 · 18 Aug 2026 · 31 min

   EP75 - Sephora Canada's Rise to Influence with Allison Litzinger

   How does a global beauty brand earn genuine Canadian relevance when "Buy Canadian" isn't an option? Sephora Canada Senior Vice-President and Chief Marketing Officer Allison Litzinger joins Alison Simpson , newly retired CMA CEO, to reveal the strategy. Discover what drove Sephora's 18-place jump in the Ipsos Canada's Most Influential Brands study, the thinking behind the WNBA Toronto Tempo founding partnership and why the boldest move in your career is usually the right one. 00:00:00.920 — 00:00:19.680 · Speaker 1 Welcome to CMA Connect, Canada's marketing podcast, where industry experts…

3. 

   S4 · E74 · 4 Aug 2026 · 44 min

   EP74 - Co-conspirators For A Half-decade with Adrian Fuoco And Mike Sutton

   The campaign that delivered a 20 per cent sales boost didn't start with a creative brief, it started with a casual comment. In Episode 74 of CMA Connect, Alison Simpson joins Pizza Pizza CMO Adrian Fuoco and Zulu Alpha Kilo President and CEO Mike Sutton to unpack the half-decade partnership behind "Bipartisan Wings." The collaboration drove a 40 per cent jump in wing sales, a 2025 CMA Best of the Best award and a CEO crediting marketing for brand growth on BNN Bloomberg. 00:00:00.920 — 00:00:19.680 · Presenter Welcome to CMA Connect, Canada's marketing podcast, where industry experts discuss…

4. 

   S4 · E73 · 21 Jul 2026 · 35 min

   EP73 - When the Job Isn't Enough with Kirstin Beardsley and Neil Hetherington

   One in four Canadians lives in a food-insecure household -- and many have jobs, degrees and never imagined needing help. In the latest episode of CMA Connect, Alison Simpson sits down with Kirstin Beardsley, CEO of Food Banks Canada and Neil Hetherington, CEO of Daily Bread Food Bank , to unpack the scale of this crisis and why brands that go beyond writing a check make a meaningful difference for communities -- and their business. CMAConnect-Ep. 73-Kirstin & Neil w promo.txt English (UK) 00:00:00.920 — 00:00:19.680 · Presenter Welcome to CMA Connect, Canada's marketing podcast, where…

5. 

   S4 · E72 · 7 Jul 2026 · 33 min

   EP72 - The Partnership that Drives Growth with Amanda McCusker and Jeff Sutton

   Is your CMO-CFO relationship building growth or breaking it? Host Alison Simpson is joined by Deloitte Digital's Jeff Sutton and Amanda McCusker to unpack insights from a landmark Canadian study co-authored with the Canadian Marketing Association and Financial Executives International Canada . They reveal why trust is a business outcome you can engineer rather than a personality trait, how healthy tension introduced early accelerates decisions and which of the four collaboration principles separating high-growth organizations from the rest most marketers are getting wrong. 00:00:00.920 —…

6. 

   S4 · E71 · 23 Jun 2026 · 23 min

   EP71 - Young Lions Gold with Joanne Chen and Lydia Yoon

   How do you win gold in Canada's top marketing competition in 24 hours? Host Alison Simpson gets the story behind the win from Joanne Chen and Lydia Yoon , Google product marketing managers and Canada's 2026 Young Lions Marketing gold winners. Their winning idea – Google Maps Earth Mode – turns everyday walks into donations for the Jane Goodall Institute of Canada and now it's taking them to the Cannes Lions world stage. 00:00:00.920 — 00:00:19.680 · Presenter Welcome to CMA Connect, Canada's marketing podcast, where industry experts discuss how marketers must manage the tectonic shifts that…

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