Podcast · Business

Coffee & Conversions | SEO, Web Design & Organic Marketing Strategies to Grow Outside of Social Media

by Julie Wenzlick | Organic Marketing for Small Business Owners · English · Business

Welcome to Coffee & Conversions . I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO. This podcast is about what

New episodes: Every two weeks
Typical length: 24 min
Latest: 30 Sep 2026
Language: English

Latest episode

30 Sep 2026 · 22 min

95 \\ Claude for Project Management: Why I Built My Own Task Management System

Using Claude for project management completely changed how I run my business, and I'm not a coder. In this episode, I walk you through why Asana, Trello, ClickUp, Monday, and Notion never fit the way I work, and how I used Claude to build my own task hub and client portals instead. You'll hear how my Claude task management system runs day to day with two VAs and more than 15 client portals, what it's built on, and the bugs I ran into along the way. If your current app feels like it's forcing your business into a box, this one's for you. Here's what you'll hear: Why Notion stopped working…

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Earlier episodes 29 most recent

16 Sep 2026 · 29 min
94 \\ How Long Does SEO Take to Work? Why Her Foundation Never Grew
How long does SEO take to work? Longer than four hundred cheap pages can fake, and I have a client story that proves it. In this episode, I'm telling you about a client who felt like she never got results, why our SEO foundation work stalled out after two years of silence, and what happened when she found a cheap agency promising four hundred new location pages. I'm breaking down why location pages SEO only works when every page is genuinely unique, why Google Business Profile reviews became the single biggest lever I recommend to clients, and the real difference between a foundation and…
2 Sep 2026 · 20 min
93 \\ What Google's AI Content Policy Is Looking For Right Now
Google's AI content policy doesn't care if you used ChatGPT or wrote every word yourself, but your traffic might be dipping without you doing anything wrong. In this episode, I'm breaking down what Google's AI content policy actually says (not what the internet is guessing), why Anthropic's new watermarking on Claude content may not change the rules, and why your rankings can hold steady while your clicks quietly drop. I'll walk through the real data on AI overviews and show you how I use AI generated content in client work without setting off Google's spam flags. Here's what you'll hear:…
12 Aug 2026 · 25 min
92 \\ EEAT SEO: Anatomy of a Good Blog Post in 2026
EEAT SEO is the difference between a blog that ranks and one that just sits there, and most business owners are getting it wrong without realizing it. In this episode, I'm breaking down what actually makes a good blog post in 2026, including the technical checklist I run on every single post for my clients. I'm also walking you through why Google is deindexing so much AI written content right now, and what separates a blog that ranks from one that never gets traction. Here's what you'll hear: Why Google is deindexing more content than ever and what EEAT SEO has to do with it The real reason…
5 Aug 2026 · 35 min
91 \\ A Coffee Chat Life Update, I Work All the Time, the Reality Behind This Season
It's been over six months since I did a real life update, so today's episode is exactly that: business, health, and everything in between. In this episode, I catch you up on where P&W Designs stands in 2026 (hint: it looks nothing like it did three years ago), what's shifting in my pricing and services, and how my health and identity work have been going behind the scenes. No SEO talk, no strategy breakdown. Just a coffee chat catch up, friend to friend. Here's what you'll hear: How P&W Designs evolved into a full organic marketing agency, and why I brought on two contractors this year Why…
15 Jul 2026 · 24 min
90 \\ How Do You Measure Success After You Relaunch Your Website?
Your website relaunch checklist shouldn't start with traffic numbers. It should start with the metrics that actually tell you if Google sees you. In this episode, I'm breaking down what success really looks like after a website launch or relaunch, and why most people are measuring the wrong things at the wrong time. I'm pulling real data from my own clients so you can see what normal growth looks like in the first few months. Here's what you'll hear: Why daily traffic in the first 30 to 60 days means nothing (and what to watch instead) The relaunch traps nobody warns you about, including the…
24 Jun 2026 · 22 min
89 \\ My AI Assistants for Business and the 4 Who Run My Week
An AI assistant for business can do a lot more than answer one quick question, and in my studio I have four of them running the heavy lifting alongside one human employee. In this episode, I pull back the curtain on the five employees running my SEO and web design business on 20 hours a week. I break down the real difference between prompting AI and actually employing it, walk you through each of my four AI employees plus my one human VA, and get honest about how I use AI in client work and why my pricing reflects that. There's also a surprise at the end for Create It, Pin It, Let It Work…
10 Jun 2026 · 27 min
88 \\ Why Substack Is Not the Answer (Blog vs Substack in 2026)
Blog vs Substack is the question I am getting on repeat from clients and entrepreneurs in my communities right now, and most of them are about to make the wrong move. In this episode, I am breaking down why Substack feels like the fresh start everyone is craving, why it works for someone like Jenna Kutcher (and why that is a misleading example to copy), and the real reason most entrepreneurs should not start a Substack right now. I am also walking through 3 specific things that have to be different about blogging in the age of AI if you want to actually see results. Here's what you'll hear:…
20 May 2026 · 30 min
87 \\ Why Every Woman in Business Needs a Female Founders Community
Finding the right female founders community is one of the most underrated moves you can make for your business. In this episode, I'm sharing the two female entrepreneurship communities that have made a real difference for me, in my business and in how I show up as a woman in business. I just got back from a three day retreat with one and had a dinner with the other in LA, and both left me feeling like I had finally found my people. If you have ever felt isolated running your business, this one is for you. Here's what you'll hear: A behind the scenes look at what really happens at a female…
6 May 2026 · 54 min
86 \\ SEO Coaching Call with Haley: The Fixes I'd Make First on Your Website
Ever wondered what actually happens on an SEO coaching call? In this episode, you get a front row seat to a real one. I sat down with Haley from Nutrition with Haley and ran through her website live. We talked through what's working, what's holding her back from showing up in search, and the exact fixes I'd make first. If you've been staring at your own site wondering why no one is finding you, this episode breaks down how to optimize a webpage in a way that actually moves the needle. In this episode, you'll hear: Why your H1 header is probably hurting your search visibility (and the book…
22 Apr 2026 · 1 hr 1 min
85 \\ Do It Messy: Motherhood, Entrepreneurship, and Reclaiming Your Hue
Becoming a mom does something strange to your business. One day you know exactly what you're doing. The next day you're staring at your laptop wondering whose life this is and whether any of it still fits. In this episode, I sit down with Kelly Kirk, host of the Reclaiming Your Hue podcast and a real estate agent running a business alongside her husband Joe. Kelly named her podcast after female flamingos, who lose their pink coloring after having babies. It's the perfect metaphor for what happens to women in motherhood and entrepreneurship, and it's the reason she left a career in mortgage…
8 Apr 2026 · 19 min
84 \\ The Truth About Vibe Coding (And Why It Might Be Hurting Your Search Authority)
AI can build your website in 20 minutes. But is it actually set up to get found? In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site. Julie shares a real client example, explains why Google sees almost nothing on most vibe coded websites, and gives you one simple homework assignment before you close this…
1 Apr 2026 · 13 min
83 \\ 7 Years Old, 5 Lost Teeth, and One Very Strong Opinion About Boys | Dani's Birthday Episode
Every year I sit down with my daughter for her birthday episode... this is more for me than anyone else, but anywho... This year she's turning seven — and she has a lot to say about Bluey, chess, SpongeBob, and why play is basically the answer to everything. Prior Interviews: 61 \\ A Candid Chat with My 6-… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts 32 \\ Interviewing My 5 Year O… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts
25 Mar 2026 · 44 min
82 \\ What Starting a Physical Therapy Private Practice Actually Looks Like With Courtney Tanaka of Renew Me PT
This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with. Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally bet on herself, and she's been building Renew Me for just over a year and a half. In this episode, we get into the honest, messy truth of starting a physical…
11 Mar 2026 · 24 min
81 \\ What Is Website ADA Compliance and Why Should I Care? Here's Some Simple Things to Check.
Website ADA compliance is one of those things most business owners assume was handled when their site was built. But in reality, many websites unintentionally create barriers for users and leave business owners exposed to risk. In this episode, I break down what ADA compliance actually means for your website, the real standards behind accessibility, and the uncomfortable truth that many web designers don’t address it at all. I walk through the WCAG principles in plain English, explain how accessibility overlaps with SEO and conversions, and share five practical fixes you can implement…
26 Feb 2026 · 22 min
80 \\ Why SEO still matters in the age of AI (and your small business SEO checklist for beginners)
SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media. In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search. I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility. By the end of…
11 Feb 2026 · 13 min
79 \\ My Quick Top 5 Tips to help with Local SEO as a Small Business Owner
If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you. In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most. We’re talking Google Business Profiles, location keywords, reviews, technical setup, and the biggest mistakes I see small businesses making that keep them invisible online. If you’re tired of chasing…
28 Jan 2026 · 17 min
78 \\ Using Tailwind’s New Keyword Research Tool & The Importance of Keywords for Pinterest
Pinterest is a search engine. So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere. In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels. This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic. Inside…
21 Jan 2026 · 21 min
77 \\ How Web Design Affects SEO (And The Red Flags That Hurt Your Traffic In 2026)
In this episode of Coffee & Conversions, I’m getting honest about how web design affects SEO—and the quiet red flags I keep seeing that are hurting traffic after website redesigns. I’m sharing real examples from behind the scenes where beautiful, high-end websites launched… and then lost rankings, visibility, and inquiries. Not because the business did anything wrong, but because SEO was treated like a checkbox instead of a strategy. We’re talking about what “SEO ready” actually means, why structure matters more than aesthetics, how design decisions impact search visibility, and the…
7 Jan 2026 · 17 min
76 \\ Not a Reinvention - a Refinement: Welcome to Coffee & Conversions a Podcast focused on SEO, Web Design, and Organic Marketing Strategies
Coffee & Conversions is officially here—and this episode explains why. For over two years, this show lived under the name Being Better Everyday. And while that name fit a season of growth, curiosity, and learning, it started to feel heavy. Like pressure. Like one more standard to meet in a world already obsessed with optimization. So I’m closing that chapter. In this launch episode, I share the real story behind the rebrand—what changed in my life, my business, and my relationship with “self-improvement,” and why Coffee & Conversions feels aligned with how I actually live and work now. We…
10 Dec 2025 · 15 min
75 \\ Your Pinterest Marketing Plan for 2026 Is Here — And It’s About to Change Everything
Today’s episode is a big one. I’m finally pulling back the curtain on my new course, Create It. Pin It. Let It Work—the simple Pinterest workflow built for real life, real businesses, and real visibility. If you’re tired of creating content that disappears in 24 hours, or you’re feeling stretched thin trying to keep up with every new social trend, this conversation is going to feel like a reset. I’m walking you through why Pinterest is becoming essential for organic marketing in 2026, what business owners keep getting wrong about it, and how a sustainable weekly system can change everything…
26 Nov 2025 · 57 min
74 \\ Will AI Replace Copywriters? Website Copy that Converts with Hello & Co.
In this episode, I sit down with Amy from Hello & Co. to talk about something every small business owner quietly stresses about… their website copy. We go deep into why good copy matters, what actually keeps people reading, and why design alone will never carry the weight of your message. We also get real about the big question floating around the online business world: Is AI coming for copywriters? Amy and I break down what AI can help with, where it falls flat, and why human connection and real storytelling still win every time. If you’ve ever stared at your website and thought “this just…
29 Oct 2025 · 57 min
73 \\ Inside the CEO Besties Mastermind: Inside a Business Mastermind Group with Emily & Natalie
Ever wondered what a business mastermind group actually is—or if it could be the missing piece in your business growth? In this episode, I’m sitting down with Natalie Bernacchi and Emily Collins, co-founders of The CEO Besties, to talk about mindset coaching, community, and what it truly means to build a business that feels aligned with your life. We get real about: Why a mastermind for female entrepreneurs hits different than traditional group coaching How mindset coaching keeps you grounded when business gets messy The truth about startup mindset—and what it really takes to go all-in on…
15 Oct 2025 · 26 min
72 \\ Why Online Courses are my Secret Weapon as a Small Business Owner
If you’ve ever felt like you’re wearing all the hats—SEO strategist, Pinterest manager, web designer, podcaster, content creator—this episode is for you. I’m pulling back the curtain on the online courses for creative service providers that have made the biggest difference in my business (and my sanity). These courses have helped me grow faster, skip the overwhelm, and learn from experts without dropping thousands on 1:1 coaching. We’ll talk about: The top courses that shaped my business Why courses beat Google searches (and AI “answers”) every time How creative service providers can use…
1 Oct 2025 · 1 hr 4 min
71 \\ REPLAY Light Her Up Podcast: From Corporate to Creative - Building a Side Hustle That Works
This week I’m sharing something a little different—I was recently interviewed on the Light Her Up Podcast and loved the conversation so much that I had to bring it here for you, too. We talk about what it really looks like to juggle corporate finance, motherhood, and building a business in the margins of everyday life. I share how I went from designing custom planners to running P&W Designs—branding, web design, and SEO—and why teaching clients the “why” behind their website is non-negotiable. Inside this episode, you’ll hear: The messy but practical beginnings of my business (and why…
17 Sep 2025 · 23 min
70 \\ Are You Being Seen on Google? A Simple Way to Check for Yourself
A beautiful website doesn’t guarantee new clients—if Google can’t find you, neither can they. In fact, 96% of web pages get zero organic traffic. That’s why learning how to check if your website is showing up on Google is one of the most important steps you can take as a business owner. In this episode, I’m sharing a simple, beginner-friendly SEO check you can do today to see if your site is visible online. I’ll walk you through the exact SEO tools for small business owners—like Google Search Console, Google Analytics, and Ubersuggest—so you can finally understand how people are (or aren’t)…
3 Sep 2025 · 28 min
69 \\ How SEO Helped Massage by CJ Grow a Local Massage Business
In this episode, I’m sitting down with Christine (CJ), the heart and hands behind Massage by CJ in Minnesota. Her journey into massage started after a childhood accident opened her eyes to the power of healing—and over the years, she’s built a practice rooted in listening, intuition, and creating exactly what each client needs. CJ and I also pull back the curtain on what it was like to build her brand and website together, and how learning the ins and outs of SEO shifted the way she thinks about showing up for her business. This conversation is part personal story, part behind-the-scenes…
20 Aug 2025 · 22 min
68 \\ DIY Branding Tips for Solopreneurs Who Want to Build the Know Like Trust Factor
Think branding is just a pretty logo and some colors? Think again. In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road. We’ll cover: ✔️ The core elements every brand needs (beyond visuals) ✔️ Why a cohesive brand builds trust and fuels growth ✔️ My favorite tools for DIY branding when you’re not ready to outsource ✔️ Common mistakes new entrepreneurs make—and how to avoid them ✔️ Quick, budget-friendly tips to start building a brand that…
6 Aug 2025 · 47 min
67 \\ How2Mom: A Real Conversation About Business Growth, Systems, and SEO
I’m so excited to introduce you to Stephanie, the founder of How2Mom. She’s a mom, educator, and total game-changer when it comes to helping women feel prepared for pregnancy, birth, and postpartum. Stephanie created How2Mom to be the kind of support system she wishes she had—one that’s real, relatable, and gives moms the tools they need to feel confident in such a life-changing season. Today we are going to talk about what it’s really looked like to grow her business over the last year — not just through blogging and SEO, but through ongoing retainer support. We’re talking about the…
23 Jul 2025 · 24 min
66 \\ The 5 Blogging Mistakes That Cost Me Time, Traffic, and Sales
Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales. In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen. Whether you’re brand new to…

About Coffee & Conversions | SEO, Web Design & Organic Marketing Strategies to Grow Outside of Social Media

Coffee & Conversions | SEO, Web Design & Organic Marketing Strategies to Grow Outside of Social Media is a English business podcast from Julie Wenzlick | Organic Marketing for Small Business Owners. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Julie Wenzlick | Organic Marketing for Small Business Owners
Language: English
Category: Business
New episodes: Every two weeks
Typical length: 24 min
Latest episode: 30 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1703476575

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