Podcast · Business

Copy And

by Sam Burmeister | Conversion Copywriter @ Nomad Copy · English · Business

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales care

New episodes: Weekly
Typical length: 17 min
Latest: 12 Oct 2026
Language: English

Latest episode

12 Oct 2026 · 37 minNew

58. The strategy behind Taylor Lane's $84k launch

In this episode, Samantha sits down with Threads specialist and business coach Taylor Lane to break down the full launch that took her done-for-you Threads agency from a five-client minimum goal to twenty-eight signed clients in thirteen days. Taylor has run over a dozen launches since 2017, but this was the first time she launched her Threads service after a full year of running it without one. Samantha wanted her on the show because Taylor's approach mixes upfront honesty about selling with...

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Earlier episodes 29 most recent

E57 · 5 Oct 2026 · 9 min
57. Wait, there's multiple types of copywriters?
In this episode, Samantha discusses the different types of copywriters and when to hire each one. She breaks down the difference between content and copy, then walks through direct response, brand, SEO, email, technical, and UX copywriters, explaining what each one does and who needs them. This episode is for anyone who has searched "I need a copywriter" and had no idea what to search for next. What You'll Learn The difference between a content writer and a copywriter (it's not as clear cut a...
28 Sep 2026 · 21 min
56. Busting copy myths
In this episode, Samantha discusses the copywriting myths she keeps hearing from clients and followers, sparked by a friend asking whether round buttons convert better than square ones. She digs into the data behind buttons, email subject lines, and sales page headlines to separate what the numbers show from what people assume works. Samantha shares specific findings on emoji use, subject line length, urgency language, and headline tone, then compares that data against what she has seen in he...
E55 · 21 Sep 2026 · 22 min
55. AI 'Tells' In Copy And How To Fix Them
In this episode, Samantha discusses the biggest tells that give away AI written copy, and what to do instead so your writing sounds like you. She got a wave of requests for this one and almost skipped it, since being the copywriter who hates AI feels defensive. Instead, she breaks down ten specific patterns she sees over and over in client copy, from em dash overload to the "it's not X, it's Y" reframe, and gives a fix for each one. Using AI to draft is fine. Knowing what to edit afterward, a...
E54 · 14 Sep 2026 · 13 min
54. Things I learned in my marketing degree that are no longer true
Episode Summary In this episode, Samantha breaks down what she learned in her marketing degree that no longer holds up for small business owners in 2026. She holds a marketing degree and spent years in corporate sales before becoming a copywriter, and she uses that background to compare textbook strategy with what a solo entrepreneur can pull off with far less time, budget, and data. Samantha covers four ideas from her college training, including long product launch windows, formal market res...
E53 · 7 Sep 2026 · 11 min
53. Right Message, Wrong Time
In this episode, Samantha discusses what happened when she ran a flash sale workshop that got tons of engagement, lots of DMs, and only five sales, against a goal of twenty. She walks through the launch timing strategy lessons she pulled from the flop, including why running a promotion the week before Labor Day (with kids heading back to school on wildly different schedules) tanked her conversions even though the offer and messaging were strong. This episode is for anyone who has ever launche...
E52 · 31 Aug 2026 · 13 min
52. Are Waitlists Dead?
In this episode, Samantha breaks down why waitlists are one of the most underused tools in a launch strategy and how to use one to sell more copy before your cart even opens. She shares the numbers behind why warm waitlists convert so much better than cold traffic, walks through the different types of waitlists you can run, and tells the story of a recent client (a PR coach for authors) who sold 34 spots before and within hours of her cart opening because her waitlist was nurtured the right w...
E51 · 24 Aug 2026 · 19 min
51. Run A Flash Sale That Drives Engagement
In this episode, Samantha discusses how to run a flash sale without defaulting to a discount code and a pile of urgent emails. She breaks down the four goals a flash sale can serve (money, re-engagement, priming your list to buy from you, and list growth), then walks through several flash sale formats that don't touch your pricing at all, from BOGO offers to exit offers to piggybacking on another brand's price change. She also shares three ways to pull a flash sale offer out of a service suit...
E50 · 17 Aug 2026 · 13 min
50. The copy you need to start affiliate marketing
In this episode, Samantha discusses how she runs her affiliate program at Nomad Copy Agency and the exact copy affiliates need from you to promote well. Launch season means more entrepreneurs leaning on affiliates for reach, but most people are guessing at what emails to send and when. Samantha breaks down her casual, relationship-first approach to affiliate marketing, the four types of copy every affiliate program needs, and the creative touches (mixers, contests, breakfast hangs) that keep ...
E49 · 11 Aug 2026 · 12 min
49. Storytelling in your sales emails
In this episode, Samantha breaks down story selling, a way to write sales and launch emails that persuade through story instead of argument. She explains why FAQ-style emails ("a lot of you have been asking about X, so here's the answer") tend to fall flat, and shows how swapping that format for a client story does more work in less space. Samantha walks through three sales psychology principles behind why stories convert, then applies all three to a specific example from her own copywriting ...
E48 · 3 Aug 2026 · 35 min
48. What your copywriters want you to know about A.I.
In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself, even as AI reshapes how people search and buy. Sam and Kaili dig into the weird contradiction of this moment. Every trend report says people crave human connection more than ever, and that's exactly the part business owners are outsourcing to AI first. They talk through what ...
E47 · 27 Jul 2026 · 21 min
47. Launch Copy: Pre-, During, Post-Launch Mistakes
In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their first six-figure launch and contributed to several seven-figure launches, she's watching the same fixable mistakes derail otherwise solid offers. She walks through what's going wrong at each stage and exactly what to do instead, so you can avoid repeating these mistakes in your ...
E46 · 20 Jul 2026 · 23 min
46. Marketing Acronyms to Actionable Terms Explained
In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and big picture strategy words, defining each one in plain language and grounding it with a concrete example. This is part two of a two part series. Samantha covers this because she's noticed that people throw around words like funnel, landing page, and reven...
E45 · 13 Jul 2026 · 19 min
45. Marketing Acronyms Unpacked: Vocabulary Guide
In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even after running her own email marketing for months. Samantha realized that marketing jargon gets thrown around so casually that most business owners are just nodding along, hoping no one quizzes them on it. Samantha covers acronyms across four cate...
E44 · 6 Jul 2026 · 15 min
44. 4 Tips To Write Subject Lines That Get Opened
In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned three voice notes of advice into a full episode on how to write subject lines that get clicked. If you write your own sales emails and then stare at the subject line field like it's a final exam you didn't study for, this one's for you. What You'll Learn...
E43 · 29 Jun 2026 · 16 min
43. How to Talk About AI Use In Your Sales Copy
In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickoff call, she realized she should probably mention it to stand out from the competition, and Sam realized she should start including AI Disclosure statements in her clients' copy! Samantha walks through how to write AI disclosures as trust-building sales ...
E42 · 22 Jun 2026 · 39 min
42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes
In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can give someone a boost. So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle. If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing any...
E41 · 15 Jun 2026 · 28 min
41. Simplifying Copy for Functional Illiteracy
In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific things you can do today to make your copy more readable and more profitable. Grab the Forgo...
E40 · 8 Jun 2026 · 17 min
40. Copy Your Onboarding Might Be Missing
In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can keep people warm, excited, and moving forward. Connect with me: InstagramLinkedInWebsiteNomad Copy...
E39 · 1 Jun 2026 · 14 min
39. How to Increase Your Webinar Show-Up Rate
Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds. Get the webinar show up email templ...
E38 · 25 May 2026 · 13 min
38. How to get people to click on your emails and sales pages
In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right isn't optional — it's the difference between a website that converts and one that just sits there looking pretty. Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’...
E37 · 18 May 2026 · 14 min
37. Copy, SEO, and a DIY Website Overhaul
In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small business owners get wrong when they build their own Squarespace site — and how to fix it without blowing a budget or hiring a full agency. Connect with me: InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on m...
E36 · 11 May 2026 · 19 min
36. Retain more clients in your DFY services, membership, and digital products
In this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for you. Samantha covers the copy and strategy moves that keep clients in your membership, coming back for your products, and hiring you again for done-for-you work — because former buyers are 67% more likely to purchase again than a brand-new lead. Connect ...
E35 · 4 May 2026 · 16 min
35. Always Be Selling - 7 sneaky places to add copy and make more sales
In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your email signature, your website's header and footer, your post-sale email sequence, your freebie, your slides, and even the videos you're already sending out. This one is practical, fast, and full of things you can implement today. Sales isn't a four-letter word her...
E34 · 27 Apr 2026 · 37 min
34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy angle, and together they dig into what it looks like when two copywriters geek out about the stuff m...
E33 · 20 Apr 2026 · 17 min
33. What Are Copy VIP Days, And When Are They Better than Copy Projects?
In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one's for you! Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, or a core set of launch emails. She also gets honest about what a VIP day isn't built for, so you can figure out ...
E32 · 13 Apr 2026 · 33 min
32. The Ultimate Launch Email Guide
In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints. (yeah, that's a LOT of emails!) She's been writing launch copy for seven years and over a hundred launches, and the most common gap she sees is service providers who treat "launch emails" like it's just the five-day open cart sequence. It's not. If you've ever finis...
E31 · 6 Apr 2026 · 12 min
31. How to Give Your Service Provider Feedback
In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took it to Threads (see the conversation here), and the responses confirmed two things: 1. Service providers DO NOT want AI-generated feedback and 2. They also realize that giving feedback isn't easy So instead of leaving it at the rant, she breaks down what good client feed...
E30 · 30 Mar 2026 · 26 min
30. The Most Common Copywriting Mistakes in Q1 2026
In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast. This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came up after her Funnels 101 series. Samantha breaks each one down with her signature blend of specifics, stor...
E29 · 23 Mar 2026 · 17 min
29. Edu-selling: Sales That Feel Darn Good
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about things I bought that felt really icky - like the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in it lol). This is a 'good, bad, and ugly' episode that you'll want to take notes on! Key points co...

About Copy And

Copy And is a English business podcast from Sam Burmeister | Conversion Copywriter @ Nomad Copy. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Sam Burmeister | Conversion Copywriter @ Nomad Copy
Language: English
Category: Business
New episodes: Weekly
Typical length: 17 min
Latest episode: 12 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1840845316

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