Podcast · Business

CRO.CAFE English

by Guido X Jansen · English · Business

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will ins

New episodes: Weekly
Typical length: 35 min
Latest: 4 May 2026
Language: English

Latest episode

4 May 2026 · 23 min

Are we creating AI solutions or just chasing problems?

Are we creating AI solutions or just chasing problems? 🤔 It feels like everyone is jumping on the AI bandwagon. Heck, that is what this weeks Space Academy event is all about! But let's also acknowledge that many of us are sometimes simply looking for problems to fit the solutions we’ve created, rather than solving real issues... 😳 Research suggests that this year, 60% of companies investing in AI will abandon most of their projects due to inadequate foundations and guardrails. We're in an age of exploration, trying to optimize what we have, yet many are left with a closet of abandoned AI…

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Earlier episodes 29 most recent

S6 · E3 · 28 Apr 2026 · 18 min
From CRO to AXO: Adapting to AI in Digital Marketing
Discover how AI is transforming online experiences. Learn about the implications for industries and what it means for digital marketing strategies. ## About Sani Sani is a well-recognized name in the field of web optimization, boasting over 15 years of experience. He is the host of the NoHacks podcast, where he delves into various topics surrounding web technologies and digital marketing. With a keen eye on the future, Sani is also one of the organizers of the Future of Experimentation conference, where he shares his expertise on AI and its applications in experimentation. ## The Shift from…
S6 · E2 · 23 Apr 2026 · 17 min
AI's Impact on Customer Relationships
Summary In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also touches on the challenges of maintaining entry-level positions in the face of advancing technology and the necessity for analysts to become trusted advisors within their organizations. Get your Space…
S6 · E1 · 20 Apr 2026 · 1 min
n8n and small AI models
CRO.CAFE Podcast revival? 🤯 In a mini-series preparing for the Experimentation Elite Space Academy event (May 6/7 in London, see https://experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqbal Ali . Besides creating cartoons (https://iqbalacomics.com/tech-bro-tales/), Iqbal is consulting on and building with AI a lot, specifically with the AI text analysis tool Ressada (https://ressada.com/) and on May 6th he will run the workshop on using n8n and user small LLMs to make it fly. He also pointed me to DSPy (https://dspy.ai/) and MCPo…
S5 · E1 · 11 Jun 2024 · 20 min
Growth Minded Superheroes
Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf (00:00) - Welcome Back to CRO.CAFE (00:20) - Upcoming Growth Marketing Summit (01:01) - Origins of the Conversion Summit (03:30) - Evolution of the Event's Name (11:21) - Importance of…
S4 · E8 · 31 Dec 2022 · 46 min
How do you maintain a no-BS style
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath
S4 · E7 · 31 Dec 2022 · 35 min
Educating your CRO clients & hiring for your CRO agency
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook
S4 · E6 · 30 Dec 2022 · 43 min
How to craft copy on the PDP to convert more first-time buyers
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
S4 · E5 · 30 Dec 2022 · 46 min
Understand your products first before optimizing
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...
S4 · E4 · 29 Dec 2022 · 46 min
What separates the good from the great?
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.
S4 · E3 · 26 Apr 2022 · 58 min
Friction and Momentum in Brazil vs EU vs USA
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
S4 · E2 · 21 Apr 2022 · 25 min
Understanding the "Why"
Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.
S4 · E1 · 15 Apr 2022 · 1 hr 17 min
How you can practically optimize your forms
I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
S3 · 23 Dec 2021 · 27 min
Optimizing for Customer Lifetime Value
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
S3 · 23 Dec 2021 · 32 min
CRO Automation & building your (de)centralized CRO team
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
S3 · 23 Dec 2021 · 33 min
User research: Qual versus Quant
Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?
S3 · 23 Dec 2021 · 24 min
Chatbots & retention campaigns
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.
S3 · 23 Dec 2021 · 28 min
CRO and SEO are dead
Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?
S3 · E18 · 21 Dec 2021 · 29 min
Localizing translations for international audiences
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.
S3 · 20 Dec 2021 · 24 min
Selling your CRO agency
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!
S3 · E17 · 22 Nov 2021 · 42 min
Visitor and customer survey insights for high-impact CRO
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.
S3 · E16 · 27 Sep 2021 · 57 min
Experimentation values & culture at scale: Linkedin
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.
S3 · E15 · 19 Sep 2021 · 42 min
Supercharging the customer journey with analytics data
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.
S3 · E14 · 14 Sep 2021 · 35 min
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
S3 · 8 Jul 2021 · 28 min
Where to start when the company needs CRO, but doesn't know they do.
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.
S3 · E13 · 4 Jul 2021 · 44 min
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?
S3 · E12 · 3 Jul 2021 · 43 min
Using text messages to improve conversions and retention
Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.
S3 · E11 · 21 Jun 2021 · 47 min
Bayesian expected loss: Telling a complete story with data
We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.
S3 · E10 · 16 Jun 2021 · 37 min
Experience as UX designer in a very data driven company (Booking.com)
From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.
S3 · E9 · 17 May 2021 · 44 min
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

About CRO.CAFE English

CRO.CAFE English is a English business podcast from Guido X Jansen. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Guido X Jansen
Language: English
Category: Business
New episodes: Weekly
Typical length: 35 min
Latest episode: 4 May 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1441653737

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