Podcast · Business

Email Einstein Ingenious eCommerce Email Marketing by Flowium

by Vira Sadlak & Andriy Boychuk · English · Business

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be d

New episodes: Weekly
Typical length: 43 min
Latest: 23 Dec 2025
Language: English

Latest episode

23 Dec 2025 · 32 min

Final Episode: Business Lessons on Pivoting, Pausing, and Growth

12 - This is the final episode of the Email Einstein podcast. After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision. Through personal stories, real business experiences, and lessons learned from projects that thrived (and others that didn’t), this episode explores how iteration, timing, and self-a...

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Earlier episodes 29 most recent

S2 · E11 · 25 Nov 2025 · 36 min
Maximize December Sales With 3 Mini-Holidays
11 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns Vira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top brands and get clear steps to maximize sales and keep your campaigns running smoothly during the post-BFCM season. Plus, they share quic...
S2 · E10 · 28 Oct 2025 · 44 min
5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails
10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season. 🎁 Get 12 Strategies to Increase AOV - Free Checklist! You’ll learn five proven tactics: Use tiered discount codes.Offer creative free gift thresholds.Add upsell and cross-sell ideas.Promote profitable payment & shipping methods.Provide early access for VIP.Learn what works and what doesn’t from real eCommerce brands, so you can improve your...
S2 · E9 · 30 Sep 2025 · 41 min
Boost Black Friday Revenue with Smart Email Flow Preparation
9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to ma...
S2 · E8 · 26 Aug 2025 · 53 min
Secrets Behind High-Performing Email Design
8 - Secrets Behind High-Performing Email Design Get The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss. Watch the video to see all the design examples! You’ll Learn H...
S2 · E7 · 29 Jul 2025 · 51 min
Why Your Click-Through Rate Sucks and How to Fix It
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Free Checklist To Improve Click-Through Rates! You’ll Learn About… Why your current click-through rate might...
S2 · E6 · 24 Jun 2025 · 32 min
The Ultimate Guide to Transactional Emails
6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Get a Free Checklist for Preventing Emails from Going to Spam You’ll Learn What transactional emails are and why they’re so important The difference between transactional and marketing emailsExamples of transactional emails that keep customers coming back The essential elements of the best transactional emails Claim your free email marketing audit!
S2 · E5 · 27 May 2025 · 43 min
AI in Marketing: Smarter Strategies, Better Results
5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Get 650+ Free Email Examples to Master the Top 5 Automations About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients ...
S2 · E4 · 29 Apr 2025 · 29 min
Google Merchant Center Updates: Big Changes for eCommerce Brands
4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes. Free Checklist for Preventing Emails from Going to Sp...
S2 · E3 · 25 Mar 2025 · 36 min
Klaviyo Pricing Updates: What It Means for Your Email Strategy
3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. Watch a Free Klaviyo Mastery 3.0 Course here! You’ll Learn About How to handle large lists with low engagementKlaviyo’s new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset FlowHow to c...
S2 · E2 · 25 Feb 2025 · 43 min
Top Revenue-Driving Email Flows You Need to Set Up
2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. Get 650+ Free Email Examples to Master the Top 5 Automations You’ll Learn How to upgrade your Welcome Flow to increase conversionsHow personalization drives eCommerce email resultsPatagonia’s customer connection secretsHow to desig...
S2 · E1 · 28 Jan 2025 · 42 min
Top 5 Email Marketing Trends to Watch in 2025
1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure ...
S1 · E194 · 2 Apr 2024 · 7 min
We’re Rebranding Our Podcast!
Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space. Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! Claim your free email marketing audit!
S1 · E193 · 26 Mar 2024 · 44 min
Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales
193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your email marketing strategyOne segmenting strategy you should implement before Mother’s DayThe differences between marketing Mother’s Day in the UK, ...
S1 · E192 · 19 Mar 2024 · 56 min
How to Pick a Name for an eCommerce Business: 12 Best Practices
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand nameThe first thing to consider when picking a name for your businessDomain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and ...
S1 · E191 · 12 Mar 2024 · 44 min
Convert Instagram Followers into SMS Subscribers: Interview with HiTide
191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide processHow HiTide collects zero-party dataHiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it worksExamples of autom...
S1 · E190 · 5 Mar 2024 · 46 min
Boosting eCommerce Success with Disco
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOVDisco’s pricing model and its advantages to users How Disco helps you navigate competitionThe backstage of Disco’s data collection processHow you can leverage Disco to grow your email listResources Mentione...
S1 · E189 · 27 Feb 2024 · 46 min
Email Marketing for Nonprofits with charity: water
189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values?What technology do you use to manage projects at charity: water?How big is your retention team?Is the concept of retention different for NGOs?Are there marketing channels where you put more resources than others?How ...
S1 · E188 · 20 Feb 2024 · 46 min
How to Start an eCommerce Business
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerceAndriy’s top advice for choosing a nicheBuilding from scratch vs. buying an existing business: pros and consGetting started: research tips and key considerationsOur co-host Vira’s top tips for market research and...
S1 · E187 · 13 Feb 2024 · 42 min
Key Differences Between US and UK Consumers in 2024
187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. Watch the full in-person episode here! You’ll Learn The key spending category in the UKThe role of Amazon for the UK consumersMesse...
S1 · E186 · 6 Feb 2024 · 36 min
7 Email Marketing Strategies for St. Patrick’s Day
186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Smart Passive Income Podcast with Pat FlynnMacy's Thanksgiving Day Parade 2023Intelligent Change - Tools to Positively Change Your LifeThe Five Mi...
S1 · E185 · 30 Jan 2024 · 42 min
7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples
185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTRProven Strategies for Valentine’s Day SuccessJones Road Beauty - Clean No-Makeup MakeupChubbies Shorts - Proper Length Men's ShortsDignitasFeastab...
S1 · E184 · 23 Jan 2024 · 47 min
Proven Strategies for Valentine’s Day Success
184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here! You’ll Learn The low-hanging-fruit strategy you can’t afford to pass onCreative Valentine’s Day-themed discount strategies What you can do to stand outHow to leverage gamification for ...
S1 · E183 · 16 Jan 2024 · 45 min
Retention Strategies Beyond Email & SMS
183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back. You’ll Learn The most organic strategy to keep your customers coming back for moreUnleash the power of exclusive access: memberships done rightDecoding top brands’ retention success: discover and apply their strategies for your brandHow to optimize your subscription program: proven strategies for success Re...
S1 · E182 · 9 Jan 2024 · 49 min
Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources)
182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll Learn Understanding GIFs: pros, cons, and strategic moves for successful email marketingIncrease clicks: how to craft compelling emails with GIFsGIFs that pass spam filters: Ensure deliverability without lo...
S1 · E181 · 2 Jan 2024 · 48 min
Q1 Marketing Calendar: Email Content Ideas
181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives. Watch all design examples here! You’ll Learn Q1 monthly themes and how to leverage them for strategic campaign planningInnovative approaches to elevate Valentine’s Day campaignsThings to keep in mind to help you optimize send times during Q1New angles for crafting New Year’s Resolutions campaignsNation...
S1 · E180 · 26 Dec 2023 · 41 min
The Future of Email Marketing: Trends to Watch in 2024
180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. Watch the full episode here! You’ll Learn Social commerce: everything you need to knowHow to leverage AI to help personalize and grow your brandHow NOT to do omnichannel marketingExamples of omnichannel marketing done rightResources Mentioned in This Episode N...
S1 · E179 · 19 Dec 2023 · 22 min
Growth Game Plan: The 4 Critical Levers to Help You Scale an eCommerce Business
179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level. Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp. You'll Learn How to assess your lead generation strategiesYour website’s role in conversion optimizationHow to assess your entire customer processWhat assessments to perfo...
S1 · E178 · 12 Dec 2023 · 30 min
Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making
178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue. Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp. You’ll Learn The top factor hurting your deliverability and hindering your reachThe must-have flows you can’t afford to overlookThe silent threat affecting your campaign tracking numbers The one seemingly insignificant d...
S1 · E177 · 5 Dec 2023 · 41 min
This vs. That: Guessing the Winning Options in A/B Tests
177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. Watch the full episode here! You’ll Learn Discount vs. No discount in the hero image One vs. two CTA buttons in opt-in formsShort- vs. long-form campaignsDark vs. light mode for CTRLifestyle vs. product images in the hero imageAn image of a model vs. the image of the brand’s CEO in an opt-in formThe secret tool we’re testing at Flowium for A/B testingResources ...

About Email Einstein Ingenious eCommerce Email Marketing by Flowium

Email Einstein Ingenious eCommerce Email Marketing by Flowium is a English business podcast from Vira Sadlak & Andriy Boychuk. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Vira Sadlak & Andriy Boychuk
Language: English
Category: Business
New episodes: Weekly
Typical length: 43 min
Latest episode: 23 Dec 2025
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1522075892

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