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Lal Chand Bisu started Kuku in audio in 2018. Almost everyone in the press wrote them off — the louder competitor was getting the headlines, the VCs didn't believe vernacular India would pay, and the assumption was that short-video would flatten audio. None of that aged well. Kuku FM did ₹242 Cr in FY25 at 175% YoY growth, with roughly 10 million paying subscribers. This is the conversation Bisu, who is just not the kind of founder who walks around telling you these numbers, finally agreed to do. In Part 1, we get into the company history, the pivots, the contrarian decision to cut the free…

First Principles

by The Ken · English · Tech & Science

First Principles is a weekly interview podcast comprising authentic, candid, and insightful conversations between some of India’s most accomplished founders and business leaders, and Rohin Dharmakumar, The Ken’s CEO & co-founder. From personal philosophies, mental models and decision making…

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  2. S3 · E14 · 15 Jun 2026 · 1 hr 4 min

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  3. S3 · E13 · 4 May 2026 · 1 hr 15 min

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  4. S3 · E12 · 30 Mar 2026 · 1 hr 3 min

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