Your Content Is Corrosive: Anda Gansca on the Future of Websites in the AI Era

More from Frontier CMO Podcast by Think with Google All episodes →

1. 

   1 Oct 2026 · 29 min

   Rebuilding AT&T: The Secret to Scaling Customer Obsession

   How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse? In the latest episode of Frontier CMO, host Josh Spanier welcomes Kellyn Smith Kenny, Chief Marketing & Growth Officer at AT&T, for an inside look at AT&T's multi-year reinvention. Kellyn shares how she bridged creative storytelling with financial accountability, gained unanimous C-suite buy-in to become more customer-centric, and established a sustainable competitive moat in connectivity. Tune in for a master class about CMOs as the voice of the customer. 00:00 – Rebuilding…

2. 

   S3 · E2 · 17 Sep 2026 · 29 min

   Relevance is Revenue: Gap’s Secret to Winning

   Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York, he joins Josh on stage in front of 350 retail marketers to unpack how Gap Inc. is blending entertainment, cultural relevance and AI to drive sustainable business growth. From viral YouTube campaigns with KATSEYE, Young Miko, Mr Beast and more, to pioneering employee-creator programs, discover how one of retail's most loved brands is transforming relevance…

3. 

   3 Sep 2026 · 29 min

   Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover

   Jo Malone. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands behind The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself with every era – from the department store counter to the digital storefront. Now it’s making its biggest leap yet: AI. In the season 3 premiere of Frontier CMO, host Josh Spanier sits down with Chief Digital and Marketing Officer Aude Gandon to explore how one of the world’s most iconic beauty companies is using AI to personalize consumer experiences, reimagine creativity, and build brands…

4. 

   6 Aug 2026 · 27 min

   Rishad Tobaccowala on Relevance and Reinvention in the Age of AI

   Marketing is moving fast, but are we moving in the right direction? In this episode, legendary strategist Rishad Tobaccowala (former Chief Growth & Strategy Officer of Publicis Group) drops by to deliver some seriously spicy thinking on the state of the marketing industry. Spoiler alert: He thinks we’ve lost the plot. Instead of obsessing over technology and optimization, Rishad breaks down why the future actually belongs to talent, human insight, and deep curiosity. We dive into his blueprint for navigating "tectonic times," why you need to stop writing an "AI strategy," and how thinking…

5. 

   30 Jul 2026 · 34 min

   Google’s CMO Lorraine Twohill on Leading the Frontier

   Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI. Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage. 00:00 Intro 01:00 Google's Startup…

6. 

   23 Jul 2026 · 40 min

   Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy

   In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past. Back by popular demand, this Frontier CMO conversation unpacks the creator landscape and why attention without connection is a dead end. Whether you’re building a creator strategy for the first time or rethinking how your brand shows up online, this episode offers a practical playbook for building lasting creator partnerships, earning audience trust, and staying ahead of…

7. 

   9 Jul 2026 · 40 min

   Lightning in a Can: Liquid Death’s Killer Creative

   What does it take to “win the internet for a day”? What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs? Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier joins Liquid Death’s Chief Media & Digital Commerce Officer Benoit Vatere for a refreshing conversation on the ‘method behind the madness’ of one of the most talked-about brands in marketing. From its outrageous creativity of “doing the unexpected” to its masterclass ability of turning awareness into…

8. 

   25 Jun 2026 · 26 min

   In the Driver’s Seat: McLaren’s Race to the Top

   What do CMOs and Formula One champions have in common? They're expected to perform under pressure, make split-second decisions, and keep showing up when the odds aren't in their favor. Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with McLaren Chief Marketing Officer Louise McEwen and Formula One World Champion Lando Norris to explore how they're winning on and off the racetrack. In a world where most Formula One fans will never attend a race, they reveal how McLaren creates connections beyond race day and builds a brand that performs 365 days a year. Buckle…