Lightning in a Can: Liquid Death’s Killer Creative

More from Frontier CMO Podcast by Think with Google

1. 

   6 Aug 2026 · 27 min

   Rishad Tobaccowala on Relevance and Reinvention in the Age of AI

   Marketing is moving fast, but are we moving in the right direction? In this episode, legendary strategist Rishad Tobaccowala (former Chief Growth & Strategy Officer of Publicis Group) drops by to deliver some seriously spicy thinking on the state of the marketing industry. Spoiler alert: He thinks we’ve lost the plot. Instead of obsessing over technology and optimization, Rishad breaks down why the future actually belongs to talent, human insight, and deep curiosity. We dive into his blueprint for navigating "tectonic times," why you need to stop writing an "AI strategy," and how thinking…

2. 

   30 Jul 2026 · 34 min

   Google’s CMO Lorraine Twohill on Leading the Frontier

   Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI. Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage. 00:00 Intro 01:00 Google's Startup…

3. 

   23 Jul 2026 · 40 min

   Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy

   In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past. Back by popular demand, this Frontier CMO conversation unpacks the creator landscape and why attention without connection is a dead end. Whether you’re building a creator strategy for the first time or rethinking how your brand shows up online, this episode offers a practical playbook for building lasting creator partnerships, earning audience trust, and staying ahead of…

4. 

   25 Jun 2026 · 26 min

   In the Driver’s Seat: McLaren’s Race to the Top

   What do CMOs and Formula One champions have in common? They're expected to perform under pressure, make split-second decisions, and keep showing up when the odds aren't in their favor. Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with McLaren Chief Marketing Officer Louise McEwen and Formula One World Champion Lando Norris to explore how they're winning on and off the racetrack. In a world where most Formula One fans will never attend a race, they reveal how McLaren creates connections beyond race day and builds a brand that performs 365 days a year. Buckle…

5. 

   18 Jun 2026 · 34 min

   ‘Desire at Scale’ with Unilever’s CMO Leandro Barreto

   Chances are, one of the 400 household brands today’s guest oversees is sitting somewhere in your home right now. Maybe it’s Dove in the shower, Vaseline in the drawer, or Hellmann’s mayo in the fridge. Leandro Barreto is the Global Chief Marketing Officer of Unilever, a nearly 100-year-old company behind brands used by billions of people around the world. From the award-winning “Vaseline Verified” campaign to creator-led marketing strategies and partnerships with Arsenal Football Club, this episode of Frontier CMO unpacks what it’s like to be a CMO leading through an AI transformation aimed…

6. 

   4 Jun 2026 · 42 min

   Mark Ritson on Why the Fundamentals Still Win

   Teams are moving faster than ever, producing more content, running more campaigns, and optimizing everything. But without strategy, it’s mostly noise. In this episode of Frontier CMO, Josh travels to London to sit down with Mark Ritson, brand strategist, former marketing professor, and advisor to companies like LVMH, Sephora, and Donna Karan, to talk about the state of marketing, which frankly is a mess. Based on new global research, Ritson argues that most marketers don’t actually understand the fundamentals of marketing. In an AI-driven world, that’s about to matter a lot more. Drawing on…

7. 

   1 Oct 2026 · 29 min

   Rebuilding AT&T: The Secret to Scaling Customer Obsession

   How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse? In the latest episode of Frontier CMO, host Josh Spanier welcomes Kellyn Smith Kenny, Chief Marketing & Growth Officer at AT&T, for an inside look at AT&T's multi-year reinvention. Kellyn shares how she bridged creative storytelling with financial accountability, gained unanimous C-suite buy-in to become more customer-centric, and established a sustainable competitive moat in connectivity. Tune in for a master class about CMOs as the voice of the customer. 00:00 – Rebuilding…

8. 

   S3 · E2 · 17 Sep 2026 · 29 min

   Relevance is Revenue: Gap’s Secret to Winning

   Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York, he joins Josh on stage in front of 350 retail marketers to unpack how Gap Inc. is blending entertainment, cultural relevance and AI to drive sustainable business growth. From viral YouTube campaigns with KATSEYE, Young Miko, Mr Beast and more, to pioneering employee-creator programs, discover how one of retail's most loved brands is transforming relevance…

9. 

   3 Sep 2026 · 29 min

   Growth, CFO Alliances & Brand Power: Inside Estée Lauder's AI Makeover

   Jo Malone. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands behind The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself with every era – from the department store counter to the digital storefront. Now it’s making its biggest leap yet: AI. In the season 3 premiere of Frontier CMO, host Josh Spanier sits down with Chief Digital and Marketing Officer Aude Gandon to explore how one of the world’s most iconic beauty companies is using AI to personalize consumer experiences, reimagine creativity, and build brands…

10. 

    20 Aug 2026 · 29 min

    Your Content Is Corrosive: Anda Gansca on the Future of Websites in the AI Era

    The future of content and websites isn't about chasing vanity impressions—it’s about driving true digital retention. Recorded live at New York’s Guggenheim Museum, Knotch CEO and co-founder Anda Gansca joins Frontier CMO host Josh Spanier to unpack how the brand website is evolving in an AI-first world. In this episode, we uncover the hidden trap of "corrosive content" driving 80% of web traffic to bounce instantly, and outline a strategic playbook for modern marketing leaders. Because the website remains the definitive front door for customer discovery and high-stakes decision-making,…

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