Podcast · Business

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

by Jeremy Young · English · Business

Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'

New episodes: Weekly
Typical length: 13 min
Latest: 11 Oct 2026
Language: English

Latest episode

11 Oct 2026 · 24 minNew

Prepare Your Google Ads for Q4 2026 (+FREE downloadable checklist)

Send us Fan Mail Q4 2026 is here and if your Google Ads account isn’t ready by now, this eight-step playbook and free downloadable checklist is your fastest route to being prepared. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through the exact Q4 framework Y&D runs across every client account. C overing Google-friendly offer design, algorithm preparation, seasonality bid adjustments, promotion mode, demand gen creative strategy, daily media buying during p...

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Earlier episodes 29 most recent

S3 · E161 · 27 Sep 2026 · 12 min
What Actually Happens When You Pause Your Google Ads Campaigns
Send us Fan Mail Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the scaremongering and gives an honest account of the four real consequences of pausing. Including stale smart bidding signals, a forced relearning period on restart, decaying remarketing lists, and competitors consolidating your auction position while you're ...
S3 · E160 · 20 Sep 2026 · 14 min
4 First-Party Data Feeds Every Google Ads Account Is Missing
Send us Fan Mail Your competitors have access to the same campaign types, the same bidding strategies, and the same AI, but they can't copy your customer data. In this episode of the Google Ads Unleashed Podcast, host Jeremy makes the case that first-party data is the single biggest untapped edge in most Google Ads accounts, walking through the four feeds every advertiser should be connecting. Learn how to automate your customer list uploads through Klaviyo, why Google has been au...
S3 · E159 · 13 Sep 2026 · 11 min
We Turned Off Brand Search in Google Ads and Saved €60,000
Send us Fan Mail A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full brand search incrementality test for a toothbrush brand, splitting Germany into two equal regions, running a six-week geo holdout, and tracking every metric. The results were unambiguous: revenue in the test region was only 0.6% lower, organic clicks r...
S3 · E158 · 6 Sep 2026 · 9 min
Google Ads Removes Language Targeting in September & Why That's Good
Send us Fan Mail Google is removing language targeting from search and AI Max campaigns in September, and it may have been quietly suppressing your quality score all along. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing, why campaign-level language targeting has always been a questionable setting for pull marketing, and why blocking multilingual buyers from seeing your ads could have been artificially depressing your ad releva...
S3 · E157 · 30 Aug 2026 · 11 min
Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected
Send us Fan Mail The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the confusion around Google's AI Max rollout, explaining exactly which campaigns are being auto-upgraded in September. Those using campaign-level broad match settings or automatically created assets, why the delayed DSA headlines gave many advertiser...
S3 · E156 · 23 Aug 2026 · 13 min
Google Ads Won't Scale While Your Feed Uses Umbrella Products
Send us Fan Mail If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down two real consultancy cases where umbrella products, were silently killing conversion rates by sending highly specific search queries to generic product pages that forced customers to configure the product themselves. Learn why expanding...
S3 · E155 · 16 Aug 2026 · 13 min
How Google Ads Replaced £1.5M in Lost Amazon Revenue in 5 Weeks
Send us Fan Mail A client's Amazon account was suspended overnight, €1.5 million in monthly revenue gone, and we had five weeks to replace it with Google Ads. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a real crisis case study with a German fitness and home gym retailer, detailing exactly how the team scaled Google Ads spend 2.5x in five weeks. By redefining profit targets, isolating hero products, pushing proven campaigns to their profitable ce...
S3 · E154 · 9 Aug 2026 · 11 min
The EU Now Requires AI Labels on Google Ads & What to Disclose
Send us Fan Mail As of August 2nd, EU law requires you to disclose AI-generated or edited ad creative, and if your agency hasn't told you yet, that's a problem. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what the EU AI Act Article 50 means for Google Ads advertisers. Which assets are affected, from Performance Max and demand gen creatives to Merchant Center product images, and how to manually label AI-generated content across Google Ads, Asset S...
S3 · E153 · 2 Aug 2026 · 9 min
How to Turn YouTube Shorts Into Google Ads Instream Winners
Send us Fan Mail YouTube Shorts placements are getting saturated and CPMs have doubled in a year, but your Shorts creative is also your untapped instream inventory. In this episode of the Google Ads Unleashed Podcast, host Jeremy shares a simple but overlooked demand gen trick - duplicating your 9:16 Shorts content into a separate instream campaign targeting mobile only. Learn Jeremy's full demand gen campaign structure, from one campaign per placement and lookalike audience setup...
S3 · E152 · 26 Jul 2026 · 16 min
The Google Ads Learning Phase Is the Industry's Biggest Excuse
Send us Fan Mail The Google Ads learning phase is real, but it's also the most overused excuse in the industry, and it's time someone said it out loud. In this episode of the Google Ads Unleashed Podcast, host Jeremy demystifies the learning phase from the ground up, covering exactly what triggers it, what doesn't, how long it actually lasts, and the five destructive advertiser behaviours. Learn why Google doesn't start from zero when you launch a campaign, why volatility is normal but ...
S3 · E150 · 20 Jul 2026 · 7 min
Margin Bidding Isn't POAS & Why Google Ads Needs Real Profit Data
Send us Fan Mail Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an order is truly profitable. Shipping costs by location, bulk purchase quantities, return rates, and ...
S3 · E149 · 12 Jul 2026 · 9 min
Your Google Ads Target ROAS Is Now a Magnet, Not a Floor
Send us Fan Mail Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and why accounts that have been comfortably overperforming their targets are the most exposed....
S3 · E148 · 5 Jul 2026 · 13 min
When Google Ads Will Never Work: 4 Signs You Should Walk Away (From a Google Ads Expert)
Send us Fan Mail Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the four structural reasons an ad account is destined to underperform regardless of how well it's run. Learn why Google is fundamentally a demand capture and physical availability channel, why it should almost never be your first marketing channel,...
S3 · E148 · 28 Jun 2026 · 14 min
Google Merchant Center Mistakes: 14 Issues Quietly Killing Your Shopping Campaigns (And How to Fix Them)
Send us Fan Mail Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most common Google Merchant Center mistakes he sees in real accounts, from unresolved product disapprovals, outdated feeds, and account-level misrepresentation suspensions, to neglected custom labels, unused add-ons, automated discounts, and the content A...
S3 · E148 · 21 Jun 2026 · 18 min
Why ROAS Is Lying to You: How to Optimise Google Ads for Profit Instead of Revenue (Target POAS Explained)
Send us Fan Mail ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly why ROAS is a flawed optimisation signal for most ecommerce businesses, how to feed profit data directly into the Google Ads algorithm using conversion value rules, server-side tracking via Stape, or Profit Metrics, and why switching to target POAS ...
S3 · E147 · 14 Jun 2026 · 18 min
The Google Shopping Pricing Trick Your Competitors Don't Know About: Automated Discounts Setup Guide
Send us Fan Mail Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated discounts are, how Google's AI dynamically adjusts your product prices within a range you control to win more visibility, clicks, and conversions in the shopping auction, and why counterintuitively dropping prices can actually increase profit. Le...
S3 · E146 · 7 Jun 2026 · 13 min
Google Ads Account Hacked: What Happens Next & Exactly How to Recover
Send us Fan Mail Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a real account hack he helped a friend navigate, covering the full Google rollback process step by step, from fraudulent campaign detection and limited account access to campaign restoration, user reinstatement, and how to chase a refund. Lear...
S3 · E145 · 31 May 2026 · 15 min
Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads
Send us Fan Mail Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise from Google Marketing Live 2026, breaking down seven key announcements including AI Max for Shopping, Asset Studio's AI-generated creatives, universal cart infrastructure, demand gen attribution upgrades, and the shift of ads into Gemini's conversatio...
S3 · E144 · 24 May 2026 · 17 min
How to Use Advertorials to Reach Cold Audiences on Google Ads
Send us Fan Mail When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical mini playbook on how to use advertorials to bridge the gap between problem-aware cold audiences and your product page, covering everything from domain setup and funnel tools to cross-domain tracking and bid strategy progression. Learn why a separ...
S3 · E143 · 17 May 2026 · 13 min
AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human
Send us Fan Mail AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-generated Google Ads audit a client submitted, walking through exactly what the tool caught, what it missed, and why correlating data points without business context leads to dangerously confident but fundamentally flawed conclusions. If you ma...
S3 · E142 · 10 May 2026 · 18 min
How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data
Send us Fan Mail On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for making confident budget and scaling decisions, covering post-purchase surveys, first-party tracking and attribution models, and on-platform metrics. Learn why incrementality matters more than reported ROAS, how to choose the right attribution mo...
S3 · E141 · 3 May 2026 · 12 min
Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back
Send us Fan Mail Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads. Learn how to use auction insights, bid strategy, and sharp ad copy to outgun competitors and make their clicks painfully expensive, or when to go nuclear and take the fi...
S3 · E140 · 26 Apr 2026 · 8 min
Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands
Send us Fan Mail Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend-only or single-day setups. The change means your daily budget is now spread across 30.4 day...
S3 · E139 · 19 Apr 2026 · 13 min
Google Local Services Ads Explained: What They Are, How They Work & How to Get Started
Send us Fan Mail Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Local Services Ads are, who they're for, and how they differ from traditional PPC — including the pay-per-lead model, lead verification, and how Google rewards businesses that hustle their leads. Learn how to get set up step by step, from linking ...
S3 · E138 · 12 Apr 2026 · 13 min
Why You Can't See Your Own Google Ads (And Why It Doesn't Matter)
Send us Fan Mail Can't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaustion and ad scheduling to geo-targeting, device bid adjustments, and auction dynamics. More importantly, learn why obsessively searching for your own ads is actively damaging your performance, and what account metrics you should actually be trusting...
S3 · E137 · 5 Apr 2026 · 21 min
Audit Your Own Google Ads Account: The 4-Point Health Check (No Expert Needed)
Send us Fan Mail Is your Google Ads account actually healthy, or are you being misled by vanity metrics and bad data? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young walks you through a no-nonsense 4-point health check you can run on your own account, even without expert knowledge. From spotting duplicate conversion tracking and missing first-party data, to identifying messy shopping feeds and red-flag campaign structures. Learn exactly what to look for and ...
S3 · E136 · 29 Mar 2026 · 14 min
Why Your Google Ads Aren’t Scaling: Find & Fix the Real Bottlenecks in Your Business
Send us Fan Mail Scaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside the ad account, covering conversion rate optimisation, offer strategy, pricing, retention, and customer journey analysis. Learn how to identify true growth constraints, from low AOV and poor checkout UX to weak retention, and stop wasting ti...
S3 · E135 · 23 Mar 2026 · 14 min
The Ultimate Google Ads Checklist: What to Do Weekly, Monthly & Quarterly
Send us Fan Mail *Disclaimer there is no video for this weeks episode. Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works. In this episode weeks episode of Google Ads Unleashed, host Jeremy breaks down a proven Google Ads SOP checklist—covering performance analysis, budget pacing, search term optimisation, feed health, conversion tracking, and scaling strategies. Learn exactly what to do (and when) to stay consistent, avo...
S3 · E134 · 9 Mar 2026 · 7 min
How to Repurpose Winning Demand Gen Creatives (Before They Burn Out)
Send us Fan Mail Your Demand Gen creatives are crushing it… then suddenly performance drops. In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-performing creatives after they start to burn out. Learn how to repurpose winning ads using tCPA or tROAS bid caps, extend creative lifespan, and squeeze extra performance from assets that once drove conversions. Get your free discovery call with...

About Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers is a English business podcast from Jeremy Young. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Jeremy Young
Language: English
Category: Business
New episodes: Weekly
Typical length: 13 min
Latest episode: 11 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1726950800

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