Podcast · Business

Got Marketing?

Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.

New episodes: Every two weeks
Typical length: 30 min
Latest: 14 Oct 2026
Language: English

Latest episode

14 Oct 2026 · 34 minNew

Your brand has changed. Has your positioning caught up?

What does it really take to change what people know you for? I’ve officially repositioned Campaign Del Mar from marketing training to strategic advisory. And no, I didn’t just rewrite my Instagram bio and call it a day. In this episode, I’m sharing what I changed across my offers, pricing, content and messaging, why it took three months of relentless consistency, and the signals that told me the new positioning had finally landed. I also talk about why repositioning is something you should do before your business starts losing relevance, not once the ship is already sinking. If you’re…

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Earlier episodes 29 most recent

S7 · 30 Sep 2026 · 38 min
Building a Founder-Led Brand with April Butten
Can you build a product brand in 2026 without putting the founder front and centre? I’m joined by April Butten, founder and Creative Director of Boast Studio, to talk about why founder-forward marketing has gone from nice-to-have to one of the fastest ways to build trust, traction and demand. We consider the difference between simply being the face of a brand and having genuine authorship, obsession and skin in the game. And importantly, what to do if being on camera makes you want to quietly delete Instagram and disappear. We also get into one of my favourite marketing bugbears: brands…
S7 · 16 Sep 2026 · 49 min
Marketing Without Reliance on Social Media with Ellen Hooper
Can you build a successful business without spending your life on social media? The answer is yes, but that doesn’t mean you get to opt out of marketing altogether. In this episode, I’m joined by Ellen Hooper, founder of Corporate Escapees Club, to talk about what marketing looks like when Instagram isn’t the centre of your business. We talk about why your business model should determine your marketing strategy, not whatever the algorithm is demanding this week. Ellen shares how she built a successful consulting business largely through referrals, relationships and strategic partnerships,…
S7 · 2 Sep 2026 · 47 min
Mediocre Retail is Being Exposed with Andrea Andric
What if retail isn’t dying, but mediocre brands are? In the same month that legacy retailers are closing stores, digital-first luggage brand July is opening a 250-square-metre Melbourne flagship that looks more like a gallery than somewhere you’d go to buy a suitcase. So, I invited marketing consultant Andrea Andric back to the podcast to talk about it. We get into why heritage isn’t a strategy, why being known doesn’t guarantee you’ll stay relevant, and why brands that have spent years harvesting familiarity without investing back into their brand are now being exposed. We also tackle what…
S7 · 26 Aug 2026 · 12 min
Marketing Moment: Do you really need Substack? with Andrea Andric
Is Substack worth adding to your marketing mix? Or is it another shiny platform opening a new tab in your brain? In this Marketing Moment, I’m joined by Andrea Andric to talk about our experiences using Substack. We cover where it fits alongside email marketing and blogging, why the writing experience is so bloody good, and the limitations that keep me from seeing it as a replacement for a proper email marketing platform. We also get into the bigger strategic question. Do you need another channel? Because planting a flag on Pinterest, Substack, Instagram, LinkedIn and every other platform…
S7 · 19 Aug 2026 · 20 min
Behavioural Psychology Effects That Change How People Buy
Why do some marketing campaigns stick in your mind while others disappear the moment you scroll past? Most marketers spend their time asking what they should say. I think the better question is why do people notice, remember and act in the first place? In this episode, I talk about five behavioural psychology effects that quietly shape buying decisions every day. Not as marketing hacks or manipulation tactics, but as practical ways to understand how real people make choices. We'll look at why familiarity builds trust, why distinctive brands are easier to remember, why the cost of doing…
S7 · 29 Jul 2026 · 27 min
Was the Bonds campaign really that controversial? (And four others worth watching)
I think marketing has entered a new era. Have you noticed? Five campaigns, five completely different industries. One pattern I couldn't ignore. In this episode, I look at campaigns from Franjos, Bonds, Reddit, Nescafé and Suncorp. On the surface they have very little in common. Different budgets, audiences and creative. But underneath, they're all built on the same strategic idea. The interesting part isn't the creative, it's the thinking underneath it. Every one of these campaigns starts from the same place. Not the product or purpose but a belief about the world that their audience already…
S7 · 15 Jul 2026 · 17 min
What Hallmark understands about marketing that most brands don't
The brands winning aren't the ones chasing the next big thing; they’re the ones delivering the same emotional experience over and over again. Hallmark is one of the biggest entertainment brands in America, yet most marketers rarely talk about it. In this episode, I talk about how a greeting card company built a movie empire by understanding exactly what it sells and, more importantly, what it doesn't. I'll show you why demand isn't always your biggest marketing problem, why consistency often beats novelty, and what Hallmark gets right that so many brands get wrong. But this episode also…
S7 · 1 Jul 2026 · 16 min
What do I want to be when I grow up?
What happens when you're good at something you no longer want to spend all day doing? In this episode, I take you behind the scenes of a career crossroads I've been wrestling with since Ripple Festival wrapped up. After five years spent largely teaching marketing, I've realised I'm craving something different. I'm missing the part where you roll up your sleeves, solve real problems, and help turn an idea into something tangible. I'm sharing why I'm re-evaluating the role I want marketing to play in my life, the fears I have about stepping back into consulting, and what I'm learning about…
S7 · 17 Jun 2026 · 44 min
Why safe marketing is killing your brand with Megan Winter
When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making beige marketing. We talk about the speakers who stayed with us, why creativity has always been the best competitive advantage, and why the smartest marketers in the room were far more interested in strategy, instinct, and attention than in AI hacks or trending tactics. There’s also a thread running through the entire conference around podcasting, founder energy and why brands…
S7 · 3 Jun 2026 · 42 min
The ROI of Organic Social Media (and Why AI Won’t Save Bad Brands) with Jarrah Brailey
Are we entering the era of slow marketing? I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession happening inside agencies right now, why most AI-generated content still feels soulless, and the reason “slow” might become the most powerful word in marketing. From Greek yoghurt confusion to FMCG billboards, we analyse the campaigns and cultural cues brands should be paying attention to. We also go through why Fayt Estate was one of the smartest brand activations we’ve seen in a…
S7 · 20 May 2026 · 43 min
Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric
There’s a psychological change happening in marketing right now, and most brands are misreading it. In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just about aesthetics. Y2K references, familiar formats and throwback campaigns are working because consumers are exhausted. People aren’t craving transformation right now; they’re craving reassurance, familiarity and emotional safety. We talk about the psychology behind nostalgia marketing, why familiarity builds trust and how brands can create campaigns that feel emotionally…
S7 · 6 May 2026 · 28 min
Small podcasts, big impact campaigns & the death of average content
The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger distribution, and a long-term commitment are now the baseline. If you’re treating a podcast like a quick win, you might need a reality check. We also get into what’s working right now. LinkedIn is outperforming Instagram for thoughtful content, and the reason is simple: audiences are rewarding substance again, but there’s a catch. The middle is disappearing; content is either…
S7 · 22 Apr 2026 · 44 min
What’s working in email marketing right now with Carly Smith
If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s changed in 2026 and why the way we’ve been doing email isn’t working anymore, especially those overused, one-size-fits-all funnels. We get into what’s working now, from list hygiene to segmentation, and why email is still the most reliable channel when you know how to use it properly. Most email strategies aren’t underperforming; they’re lazy. Built for ease, not effectiveness. Same sequences, same nurture and the same old…
S7 · 8 Apr 2026 · 47 min
Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey
I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly. We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance doesn’t build anything that lasts. Then we get into what good marketing actually looks like. The Pure Mama campaign starring Victoria Devine is a masterclass in insight-led strategy, a brand that truly understands its audience and builds from there. This campaign tackles the stigma around C-sections. We talk about the shift towards creator-led casting and how brands can evolve…
S7 · 25 Mar 2026 · 22 min
Bean Soup Theory, Internet Backlash and LSKD’s running campaign
Ever posted something online and thought it was pretty straightforward…only to find yourself in the comments defending a point you never actually made? Welcome to the internet. I’m back after a three-month break, and this episode is a proper brain dump. No neat bow, just what’s been rattling around in my head. First up: Bean Soup Theory. A slightly ridiculous name for something very real, the expectation that every piece of content should be tailored to me, personally. And when it’s not? Outrage, misinterpretation, and comment-section chaos. We unpack why this happens and why it messes with…
S6 · 3 Dec 2025 · 23 min
Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120)
Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing? , Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south… but east ✈️), she’s leaving you with a special treat: the Got Marketing? Mixtape 2025 edition. Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if you’re ready to sharpen your strategy, earn more visibility, and finally build a brand that performs . From winning paid speaking gigs, to what’s no…
S6 · 5 Nov 2025 · 30 min
Dirty Secrets & Brutal Pickups: Two campaigns worth obsessing over with Lillie Brown (Ep119)
Two recent campaigns that prove clever beats polished every time. This week on Got Marketing? , Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown , to unpack two standout campaigns. From a heritage gardening brand to a challenger pet food company, these campaigns couldn’t be more different but both deliver lessons in brand storytelling and cultural connection. First up, Seasol ’s “Dirty Old Secrets”, a witty, intergenerational campaign that turns a humble seaweed tonic into a cultural moment. With eccentric Aussie gardeners and cheeky storytelling, it proves even…
S6 · 29 Oct 2025 · 17 min
Marketing Moment: Betts gets better with Lillie Brown (Ep.118)
Building a purpos This week on Got Marketing? , we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Mar’s Community Manager, Lillie Brown , to unpack the repositioning of iconic Australian footwear brand, Betts . Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis — co-founder of Frank Body and Willow & Blake . Together, they’re redefining what it means to modernise a legacy brand with…
S6 · 22 Oct 2025 · 32 min
Sister Act: tackling teenage anxiety with self-love, and smart marketing (Ep 117)
Building a purpose-led business that changes lives — with The Big Sister Experience This week on Got Marketing?, Mia is joined by Kritz Sciessere , co-founder of The Big Sister Experience — a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia. Kritz and her sister Bianca have built one of Australia’s most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money don’t have to be mutually exclusive. In this episode, Mia and Kritz unpack what it really takes to build a…
S6 · 15 Oct 2025 · 47 min
Generalist vs specialist (and why both matter) with Nataleigh Elzein (Ep 116)
Jack of all trades? Good. Here’s how to make it sell. This week on Got Marketing? , Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios ) for a candid, practical conversation about the power of being a generalist in small business. Generalist has become a “dirty word,” but when you’re building a business, being able to do a lot reasonably well is often the difference between staying afloat and falling behind. Mia and Nat unpack clear definitions of generalist vs specialist, how to position each role, and why language—not labels—is…
S6 · 8 Oct 2025 · 39 min
Six Years of Campaigns: The Campaign Del Mar Anthology (Ep. 115)
Every great brand has a campaign story. Here’s ours. This week on Got Marketing? , Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority. You’ll hear how Lessons in Falling turned vulnerability into connection, how The Gurus We Deserve cemented Campaign Del Mar’s…
S6 · 1 Oct 2025 · 52 min
Flip the script: Mia unfiltered on discipline, justice & calling out bad marketing with Stef Hanson
Beyond the marketing: Mia unfiltered (the first of many @ Stef Hanson ?) This week on Got Marketing? , we’re flipping the script as Stef Hanson interviews Mia Fileman. Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business. In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use fear and shame as sales…
S6 · 24 Sep 2025 · 27 min
Podcasting is hard (but worth it) with Laura McRae
Why most podcasts fail (and how to make yours last) This week on Got Marketing? , Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding. To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae , who helps established business owners grow their audience, build authority, and finally get their podcast working for their business. Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out a niche in a crowded…
S6 · 17 Sep 2025 · 30 min
What makes an email convert: Campaign Del Mar’s top 5, explained
How to write emails people actually read (and reply to) This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email. After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer. Along the way, Mia unpacks why replies matter more than clicks, why…
S6 · 10 Sep 2025 · 26 min
Growing a community with the founder of TradieWives, Verity Hare
What it really takes to build a 30k-strong community (without the cult vibes) This week on Got Marketing?, Mia sits down with Verity Hare , founder of TradieWives — a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable. You’ll also hear the…
S6 · 4 Sep 2025 · 7 min
Marketing Moment: a marketing story 11 years in the making
Retention doesn’t need to be complicated but it does need to be consistent. It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies . Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual. Mia also shares how she prioritises retention in her own business, why it’s her number…
S6 · 3 Sep 2025 · 20 min
Ask me anything: sparking fresh campaign ideas + moving with the Military
How do you spark new ideas for campaigns? This week on Got Marketing? , Mia answers two listener questions in a special Ask Me Anything episode. First up: Jemma asked how to spark fresh ideas for new campaigns. It starts with strategy, not random “inspo”. From there, creativity flows through constraints, cross-pollination, and looking well beyond your own industry. Think indie theatre, politics, pop culture, even behavioural science, because the best ideas never come from scrolling Instagram. Then, Mia answers Brooke’s question about the realities of moving as a military spouse. Spoiler:…
S6 · 27 Aug 2025 · 18 min
How much marketing does your business really need?
Not all marketing is created equal: how much is enough? This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell. From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunnings’ multi-million-dollar ad spend, a…
S6 · 20 Aug 2025 · 18 min
Personal update: Big moves, life of a Defence partner and 'Operation Work Less' in 2026
Being a defence partner isn’t one big hard thing; it’s death by a thousand cuts. This week on Got Marketing?, Mia steps away from strategy talk to share a deeply personal update about life as a proud defence partner, and what it means when business and family collide. From seven months of job-hunting limbo to making the bold call to move her family from Darwin to Newcastle with no guarantees, Mia unpacks the realities of defence partner life: the frequent relocations, the admin load that falls on partners, and why entrepreneurship often becomes the only sustainable career path. [Mia forgot…

About Got Marketing?

Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.

Got Marketing? is a English business podcast from Mia Fileman. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Mia Fileman
Language: English
Category: Business
New episodes: Every two weeks
Typical length: 30 min
Latest episode: 14 Oct 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1595503746

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