AI Is Exposing a Massive Problem With B2B Marketing Data

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1. 

   31 Aug 2026 · 1 hr 2 min

   B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search — with Gaetano DiNardi

   Learn how to use AI to answer the marketing questions that actually matter. Join our free live Masterclass → https://www.passetto.com/ai-marketing-kpi-masterclass Showing up in AI search isn't a ranking game. It's a category-level eligibility problem. In this episode, Carolyn and Amber sit down with Gaetano DiNardi, the GOAT of SEO, to break down what actually gets a brand recommended by an LLM: entity association, AKA the model's pre-existing, trained-in belief that you belong in a category. It takes months, sometimes years, to build. No schema markup or "LLMs.txt" trick shortcuts it. Then…

2. 

   24 Aug 2026 · 21 min

   3 Major GTM Blind Spots Hurting Marketing’s Ability to Measure Revenue Impact

   ✨ Join our FREE upcoming Masterclass – Board-Ready Marketing KPIs with AI: https://www.passetto.com/ai-marketing-kpi-masterclass Marketing is increasingly accountable for revenue while being asked to rely on data it doesn't control and often can't validate. In this episode, Amber breaks down the main revenue data blind spots that often undermine marketing's ability to explain performance, defend spend, and make decisions with conviction and real evidence.. It starts with an old mindset: that once a deal moves to sales, marketing's job is done. It's not. Marketing has a role throughout the…

3. 

   13 Aug 2026 · 46 min

   Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails

   The problem with marketing is that so many teams think their job ends when a lead becomes an opportunity. The highest-performing GTM teams know that's where the REAL work begins. In this episode, Amber sits down with Aviv Canaani, CRO at Datarails, to unpack how the company transformed from a 90% outbound sales motion into a scalable revenue engine powered primarily by inbound demand. Rather than optimizing marketing and sales separately, Aviv shares why the entire funnel should be treated as one connected revenue system and how RevOps, automation, and marketing architecture make that…

4. 

   3 Aug 2026 · 34 min

   7 Traits of Elite CMOs That Have Nothing to Do With Tactics

   There's an instinct every marketing leader is trained to have: fight for credit on pipeline. The best CMOs have realized it's exactly what's holding them back. In this episode, Carolyn breaks down the behavioral traits that separate the best CMOs from everyone else — the patterns she sees every day working with marketing leaders across B2B SaaS. Rather than another set of tactics or a borrowed playbook, she unpacks why the highest-performing CMOs let go of credit, obsess over data integrity, stop waiting on RevOps, and build a culture of making decisions from evidence instead of assumptions.…

5. 

   28 Jul 2026 · 1 hr 2 min

   The Biggest Lie in Account-Based Marketing (And Why Most ABM Campaigns Never Create Pipeline)

   The biggest problem with most ABM programs isn't execution, it's that they try to personalize at scale before they truly understand their buyers. Everyone wants the results of account-based marketing. Few organizations build the foundation required to make it work. In this episode, Carolyn sits down with Steve Armenti, former ABM leader at Google and founder of Twelfth Agency, to unpack one of the biggest misconceptions in modern B2B marketing. Together they explore why high-volume personalization is becoming less effective, why AI can't replace strategy, and why the highest-performing GTM…