Podcast · Business

How Do I Podcast?

90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the

New episodes: Weekly
Typical length: 51 min
Latest: 29 Sep 2026
Language: English

Latest episode

29 Sep 2026 · 16 min

4 Interview Skills That Make People Want to Keep Listening

There are so many podcasts that have potential to be the next big thing OR at least the tool that can position you as the go-to for your industry. But they miss the opportunity They’ve got the guests, they’ve got the brand, they’ve got every ingredient of a great conversation and podcast. And people come to listen for an episode or two … but then they leave again. So I wanted to know what the fastest growing guest podcasts in the world are doing … and turn that into a framework that's easy to remember and actually gets you results. Check out the debrief here for the download and prompts so…

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Earlier episodes 29 most recent

S1 · E53 · 22 Sep 2026 · 56 min
4,000 Downloads, A $25,000 Brand Deal and Invited to See The KING - Doone Roisin
Most people tell you that you need to wait. Wait until you have enough downloads, a massive audience, an insane guest list. But today’s guest is proof that YOU don’t. You just need a plan. Doone Roisin is the host of Female Startup Club, she’s done over 750 episodes and interviewed some of the most incredible founders including Leila Hormozi, Jo Malone, Allison Ellsworth and so many other incredible women. Today we’re going to teach you how to land guests of that calibre but more importantly, how to build a show that once you have those guests … listeners want to come back week after week…
S1 · E54 · 15 Sep 2026 · 1 hr 5 min
The $25,000 Podcast Strategy For Founders No One Is Talking About - Daniel Beardall from Bothsides
One clip generated 4 million views … and then they did it again. But why did it work? Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country. But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and became the tool that got him into rooms he could have never imagined walking in. And along the way he and a guest gave away $200,000 on the podcast and hosted a party on a super yacht. If you’ve…
S1 · E54 · 8 Sep 2026 · 1 hr
How Top Podcasters Sound Like Experts with Annelise McCarthy @herspeakingcoach
Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice. Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room. Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps…
S1 · E53 · 1 Sep 2026 · 58 min
What the BEST Creators on Spotify Are Doing with Jordyn Christensen
72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week. We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some…
S1 · E52 · 25 Aug 2026 · 51 min
From $180M Exit to 35 Million Views a Month … The Content Machine Behind it All with Frank Greeff
He exited for $180 million … and then decided to start a podcast. A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix. But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat. The podcast he started in 2023 where he interviewed over 100 of Australia’s best entrepreneurs, creators and founders whilst leading the way for so many other shows to follow. We talk about 🎙️ How to grow your…
S1 · E51 · 18 Aug 2026 · 59 min
The 4 Quadrants That Decide If Your Podcast Grows with Dain Walker from Agency Podcast & Rivyl
He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 1.5 million subscribers (it will be more once you read this). Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changing opportunities and ensures you stand out as the go-to in your industry. If you’ve ever wanted to know: 🎙️How to Build Trust with your Audience 🎙️Whether YOU should Start Podcast 🎙️ What the most…
S1 · E50 · 11 Aug 2026 · 21 min
40% of Podcasts that Launched in 2026 Have Stopped Recording Already
Only 6% of podcasts make it past 10 episodes … and so many of them have so much potential. Not just potential to monetise but potential to actually help the people listening. So today I’m giving you the 3 step framework that makes podcasting easy AND helps you to find topics that people actually want to listen to. You’ll learn 🎙️ The five questions that mean you never run out of things to record 🎙️ The outlier method: how a 2,000-follower account pulled 250,000 views, and how to use it 🎙️ The exact calendar to make sure you’re always ahead 🎙️ Exactly what to do when a guest cancels, someone…
S1 · E49 · 4 Aug 2026 · 50 min
Here's How to Get ChatGPT & Claude to recommend YOU as the answer with Jeremy Cabral
Someone less experienced and knowledgeable than you is probably getting recommended by Chat GPT, Claude, Gemini and all of the other tools right now. Why? Because they’ve implemented a strategy that puts them as the first choice for LLMs when they are looking for brands and products to cite. This week I’m sitting down with Jeremy Cabral, Co-Founder fo Finder and an expert at organic, paid and now AI-led SEO. But that’s not all we talk about, Jeremy and the Finder team are behind some incredible podcasts including incubating Two Broke Chicks AND he shares how he took his account from 800 to…
S1 · E48 · 28 Jul 2026 · 56 min
How to Get EVERYONE Talking About Your Podcast - PR Tactics with Jessy Marshall
Ever wondered how massive brands get everyone talking about them before they even launch? Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking. We deep dive into how podcasters can borrow high-impact PR strategies to turn every single episode into a major event. We chat about: 🎙️The pitch strategy for landing high-profile guests (and how to bypass "no") 🎙️The exact timeline you should use to tease…
S1 · E47 · 21 Jul 2026 · 50 min
How Much Should You Charge Brands? The Creator Pricing Rules No One Tells You - Mikhailla Fitzgerald
Your follower count doesn’t matter. That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management and looks after creators like Steph Pase, Tash Invests and Cass Advantures and today we’re talking about what you should charge and how to win over brands EVEN if you have a tiny audience. As well as what the best creators are offering right now to stand out. You’ll learn 🎙️How a creator with fewer than 25,000 followers secured $8,000 for one reel 🎙️Why follower count shouldn’t determine how much you charge 🎙️The reason you should never send…
S1 · E46 · 14 Jul 2026 · 41 min
The $600M Content Secret Nobody Talks About - Simon Beard
The first time Simon Beard tried to sell something or run an ad … nothing. But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and ended up exiting for $600 million dollars. When he first started he was selling at the markets. One day he had sold nothing and changed one part of his process. Not the product, not the price … it was how he presented it … And that’s exactly what I’m talking to him about today. Because as content creators we are constantly packaging episodes, hoping to find a new audience and that someone will subscribe or follow. There is more content than…
S1 · E45 · 7 Jul 2026 · 50 min
How To Host An Event People Actually Talk About with Amy Dickinson
Everyone is saying IRL is the place to double down on in 2026 … but how do you do it? Amy Dickinson is a TikTok creator with over 175,000 followers, co-founder of The Social Summit (Australia's only conference for creators, marketers, and brands) and host of 1800 Chatline, a comedy podcast about dating and life in your 30s that hit 50,000 downloads in under six months. Amy built all of it without an agency, without a big budget, and without ever making a single person feel like just a ticket sale. In this episode, Amy breaks down exactly how and why making people feel important is the only…
S1 · E44 · 30 Jun 2026 · 21 min
Your guests can tell if you’re using AI
Even with the best prompts if you’re using AI to write your questions … it’s probably giving you the same questions your guest got asked last week. But the tool isn’t the problem it’s the way that most people are using it. This week I’m sharing our exact scripting strategy we use to create questions that every single guest comments. You’ll learn 🎙️ Why we stopped using Claude 🎙️ How to stop AI feeding you false information 🎙️ What Chris Williamson did that grew his show (and how you can use it) 🎙️ The 3 things that have made every guest say “that was an amazing interview” Get your prompts…
S1 · E43 · 23 Jun 2026 · 52 min
She Built a Brand World Around Her Podcast AND Hit 20K Subscribers Doing It with By Kayleigh
If your podcast isn't growing, the problem probably isn't your content. Kayleigh built 20,000 YouTube subscribers by fixing something most creators never think to look at…their brand world. Kayleigh started as a makeup artist who couldn't get booked during COVID. She launched a podcast to fill the time and 200 episodes later, she's built a YouTube channel with over 20,000 subscribers, a membership community, and a personal branding framework pulled directly from studying celebrities. In this episode, Kayleigh breaks down why the strategy most podcasters use to grow is actually working…
S1 · E42 · 16 Jun 2026 · 1 hr 1 min
Why You Sound Different on Mic Than in Real Life with Voice Coach Sally Prosser
Why are there some podcasts you could listen to for hours and others you don’t absorb a single word they say? Today I'm talking to voice coach, former TV journalist, and author Sally Prosser about the hidden vocal habits that quietly undermine even the most knowledgeable podcasters and content creators. Sally has worked with spokespeople, executives, and creators to help them find and own their unique voiceprint. Not a polished, scripted version of someone else, but a refined, confident version of themselves. We chat about: 🎙️ Why your voice changes the moment the mic goes on (and what to do…
S1 · E41 · 9 Jun 2026 · 54 min
Why Most Huge Podcasts Make No Money with Tom Noske
What actually separates the creators who make it from the ones who don't? Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good. In this episode Tom shares the story of a friend who did everything right…right content, right audience, right strategy…went viral on day 21, gained 160,000 followers in a single day, and never recovered. We chat about: 🎙️ Why…
S1 · E40 · 2 Jun 2026 · 17 min
20,000 Followers in 6 Days. What you need to do Before (and After) you go Viral
20,000 new followers. Six days. One Instagram post. And the reason it actually worked had nothing to do with the post itself. It worked because she was ready. Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold them. I'm breaking down the 3 things you need to do before you go viral so that every single one of those new followers has a reason to stick around and the three things to do after you have that…
S1 · E39 · 26 May 2026 · 51 min
Your Podcast is now Competing With Netflix … Here’s what the top 1% do with Daniel Smith
You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers. We chat about: 🎙️ What it takes to build a podcast people care about 🎙️ How to make your podcast stand out in an oversaturated market, 🎙️The guest pitching strategy that helped Daniel land Gary Vee on his podcast You’ll hear: 0:00 - Why Daniel thinks the word…
S1 · E38 · 19 May 2026 · 54 min
From 0 Followers to Hundreds of Thousands of Views with Lu and Loz from Ready or Not
How do you grow a show when you start with 0 followers and no personal brand? Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed. From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that people wanted to listen to every single week. But then after diving into the data they noticed one number just didn’t’ add up. So they changed their strategy … Now they get thousands of views on every…
E37 · 12 May 2026 · 49 min
200 Million Downloads & A Netflix Deal with Jemma from The Psychology of Your 20s
Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about. We chat…
E36 · 5 May 2026 · 45 min
Every Podcast Needs THESE 3 Things to Grow with Grace Miller from Diary of a CEO - PART TWO
What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers. If you haven’t listened yet head over to Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578 Spotify -…
29 Apr 2026 · 55 min
BTS of Diary of A CEO, Billions of Views and 16 MILLION YT Subscribers with Grace Miller - PART ONE
What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. *_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and…
S1 · E34 · 21 Apr 2026 · 39 min
The $5Mil DM Strategy: How Creators Are Making Money Without Big Audiences with Natasha Willis
Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies. This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast. We chat about: 🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients 🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel 🎙️Which channels have the highest conversion rates for podcasts…
S1 · E33 · 14 Apr 2026 · 18 min
Most Podcasters Make These Mistakes (Live Podcast Audit)
You can have the best podcast in the world … but it’s a complete waste of time if no one can find you. This week I’m auditing one of our listeners podcasts and the crazy part? I haven’t listened to a single episode. Every change I talk about today is something that will change whether your podcast grows organically or not (and whether people love your show) and if you like this format and series let me know in the comments or over at @howdoIpodcast (https://www.instagram.com/howdoipodcast) and I’ll do another one and focus on the content instead. Have a guest you want to hear from? Question…
S1 · E32 · 7 Apr 2026 · 43 min
9x Founder - What most podcasters get wrong about building a brand
Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch. Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like Sprayed, Katie has built a massive personal brand by moving faster than her fears. This episode is an absolute masterclass in the psychology of business, the importance of "pattern disruption" in…
S1 · E31 · 31 Mar 2026 · 1 hr 1 min
How to Get FREE PR (And Interviewing Kim Kardashian!) with Heidi Anderson
What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal? Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner. Her clients have landed on hundreds of publications including the Today Show, news.com, The Daily Mail, Good Morning Britain and Mamamia and she’s got 5 very easy steps so you can too. You’ll learn: How to find the angle that makes journalists say yes The one-sentence pitch that landed a…
S1 · E30 · 24 Mar 2026 · 22 min
The Algorithm Has Changed. How to Grow on Apple, Spotify & Youtube in 2026
We’ve landed podcasts on the charts with 300 downloads. Not 300,000 … just 300. And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm. Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for these specific metrics. Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast…
S1 · E29 · 17 Mar 2026 · 37 min
30 Million Downloads … This is what Melissa Ambrosini Does Differently
Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter. Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready. Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of a global brand…
10 Mar 2026 · 54 min
Why Guests Might Be Holding Your Podcast (and you) Back with Zachary Owings
He sent Gary Vee a message … and 30 minutes later got a job interview. Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance. He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for podcasters? It’s COMPLETELY different to what you’d expect. Especially when it comes to guests. We chat about: 🎙️How to build a podcast community that buys from you (not just listens) 🎙️Whether YOU…

About How Do I Podcast?

How Do I Podcast? is a English business podcast from TBC Studios. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: TBC Studios
Language: English
Category: Business
New episodes: Weekly
Typical length: 51 min
Latest episode: 29 Sep 2026
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1840086977
Rights: How Do I Podcast 2025

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