Microsoft partners share their tips, strategies, and experiences on how to grow their practices and collaborate on better customer solutions. Hosts Anthony Carrano and Rudy Rodriguez, founders of Dunamis Marketing, a tech B2B marketing agency with years of experience as IT entrepreneurs, bring you
Build a Microsoft partner buyers value. The Microsoft partners likely to attract the greatest buyer interest won't simply be the ones talking about AI; they'll be the ones that can prove AI has made their businesses more scalable, repeatable, profitable and defensible. Show Notes: AI is changing more than how Microsoft partners deliver services—it’s changing how buyers value their businesses. Anthony Carrano and Rudy Rodriguez sit down with Tim Mueller, Managing Partner and Co-Founder of IT ExchangeNet, to examine what acquirers now expect from Microsoft partners. Tim explains why an AI…
Scale faster through trusted partnerships. Show Notes: How can Microsoft partners expand into AI, Azure, cybersecurity, and managed services without building large internal teams? Shoaib Kudsi, CEO of AlifCloudIT Consulting, explains how his partner-only, white-label delivery model combines a partner’s customer relationships with more than 200 technical specialists. He joins Anthony Carrano and Rudy Rodriguez to discuss pre-sales support, assessments, rules of engagement, AI opportunities, and the importance of setting realistic expectations. Discover how trusted collaboration can help…
What can Microsoft partners learn from one of IAMCP’s largest and most active chapters? Carlo Dannies, President of IAMCP Germany and CEO and co-founder of HAFN, joins Anthony Carrano and Rudy Rodriguez to unpack IAMCP Germany’s remarkable growth, its relationship with Microsoft, and the programs driving member engagement. They also explore why AI and increasing specialization are changing the Microsoft partner business model, why partner-to-partner collaboration is becoming essential, and how Illuminate EMEA can help partners build the relationships they need to compete and grow. Top 5…
Turn partner connections into business growth. Show Notes: What if your next growth opportunity comes from another Microsoft partner? IAMCP Spain leaders Michiel van Vliet and Rafael Vargas reveal how trust, participation, and a “giver” mindset turn community relationships into real business opportunities. Discover how the chapter creates P2P collaboration, builds high-value events, connects partners internationally, and helps members navigate Microsoft's rapidly changing ecosystem. Most importantly, learn why AI may make trusted partner relationships more valuable than ever. Top 5…
Build stronger partnerships to accelerate Microsoft growth. Show Notes: What separates the Microsoft partners that consistently grow from those that struggle to scale? In this episode, Anthony Carrano sits down with Lucy Bourne, Director of Oak Studio, to discuss why strategic partner-to-partner collaboration, specialization, and ecosystem thinking are becoming the biggest competitive advantages in the AI era. Learn practical strategies for building trusted partnerships, navigating Microsoft's evolving ecosystem, and positioning your business for long-term success. Top 5 Intriguing Takeaways…
Differentiate, collaborate, and grow faster. Show Notes: What makes one Microsoft partner stand out when everyone sells the same technology? Anthony Carrano and Rudy Rodriguez sit down with Erica Hakonson, CEO of Maven Collective Marketing, to discuss how Microsoft partners can build stronger brands, create meaningful differentiation, leverage AI responsibly, and develop partnerships that drive sustainable business growth. Whether you're an emerging partner or an established Microsoft practice, this episode delivers practical strategies you can apply immediately. Top 5 Intriguing Takeaways…
What separates a successful Microsoft partner from one that consistently scales through collaboration? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez welcome Paul Solski, Managing Director of AIM International, to discuss how partners can move beyond opportunistic relationships to build structured, high-trust partnerships that accelerate international expansion, AI adoption, and long-term business growth. If you're looking to strengthen your partner strategy and stand out in the Microsoft ecosystem, this episode is packed with practical insights. Top 5…
Winning the AI Era Through Partnership Microsoft partners are entering one of the biggest market shifts in history. In this episode, Jay McBain shares why AI is creating trillions in opportunity, why 82% of partners feel unprepared, how buyer behavior is changing, and what successful partners must do now to stay relevant. From ecosystem collaboration to digital-first selling, this conversation provides a practical roadmap for Microsoft partners looking to grow in the AI era. Top 5 Intriguing Takeaways for IAMCP Partners 1. AI Is Creating the Largest Opportunity in Technology History The…
How partnership transformed healthcare and created lasting community impact. What happens when a Microsoft partner focuses on impact before revenue? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with Ronelle Naidoo, Chief of Sales at Mint Group, Microsoft South Africa's Country Partner of the Year. Ronelle shares how Mint partnered with healthcare leaders and fellow Microsoft partners to digitize millions of patient records, reduce hospital wait times, and create employment opportunities for more than 100 young people. The conversation explores…
What happens when Microsoft partners move beyond referrals and build a true collaborative operating model? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with leaders from the IAMCP Seattle chapter to explore how eight partner organizations formed the Seattle Joint Solutions Group. Together, they built a scalable framework for delivering integrated AI, cloud, modernization, and business transformation solutions, powered by trust, shared expertise, and AI-driven collaboration. Top 5 Intriguing Takeaways for IAMCP Partners 1. P2P Collaboration Can…
What if your biggest competitors could become your greatest growth lever? In this episode of IAMCP Profiles in Partnership, Devesh Aggarwal shares how strategic alliances, not transactional partnerships, help Microsoft partners scale, win global deals, and compete with larger firms. Learn how trust, transparency, and clear roles enabled a multi-partner alliance to deliver complex Dynamics projects across regions. If you're looking to grow through P2P collaboration, this episode delivers practical insights you can apply immediately. Top 5 Intriguing Takeaways for IAMCP Partners: Partnerships…
Are nonprofits really a low-budget segment—or one of the biggest untapped opportunities for Microsoft partners? In this episode, Anthony Carrano and Rudy Rodriguez sit down with Justin Sheedy from Microsoft Elevate to break down how partners can unlock growth in the nonprofit space. From discounted licensing and AI adoption to security-first entry points and mission-driven selling, this conversation reveals how to turn social impact into scalable, profitable services. If you’re looking to expand your market, deepen relationships, and differentiate your offerings, this is a must-listen. Top 5…
What if your next major deal didn’t come from marketing, but from a trusted partner? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with Manish Bhardia to break down how strategic partnerships, not traditional sales, can drive real business growth. From building trust inside IAMCP to delivering a $1.2M customer impact, this conversation reveals how showing up, adding value, and leveraging the Microsoft ecosystem can unlock new opportunities. If you're a Microsoft partner looking to accelerate pipeline and build lasting relationships, this…
Win more deals through smarter Microsoft partnerships. What happens when a relationship-driven sales leader partners with a deeply technical AI and data expert? In this episode, we unpack how one IAMCP connection turned into real revenue, real solutions, and ongoing opportunities. You’ll learn how top Microsoft partners are leveraging P2P collaboration, avoiding common AI mistakes, and combining human relationships with emerging technology to win in today’s market. If you're looking to grow through partnerships—not just tools—this episode delivers a practical blueprint. Key Discussion…
The Microsoft partner ecosystem is entering a new phase of growth driven by Business Applications, AI deployment, and deeper partner collaboration. In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with Rick McCutcheon, Microsoft MVP and host of Partner Talks, to discuss what he’s seeing across 300+ conversations with Microsoft partners. They explore why Business Central adoption is accelerating, how AI will reshape SMB consulting, and why partner-to-partner collaboration (P2P) is becoming the most important growth strategy for Microsoft partners…
2026 M&A outlook for Microsoft partners. What will drive Microsoft partner valuations in 2026? In this episode, Tim Mueller of IT ExchangeNet breaks down the shifting M&A landscape — from AI monetization and cybersecurity premiums to vertical specialization and recurring revenue. With private equity sitting on nearly $1 trillion in dry powder and aging owners creating a “silver tsunami,” the next 12–24 months could present major opportunity. If you're thinking about growth, acquisition, or exit, this conversation will help you prepare strategically and position your firm for maximum value.…
Turn policy insight into partner advantage. Show Notes: Public policy is no longer background noise for Microsoft partners; it’s shaping AI adoption, cybersecurity risk, data privacy, and customer trust in real time. In this episode of IAMCP Profiles in Partnership, you’ll learn how Voices for Innovation helps partners reduce risk, simplify policy complexity, and accelerate high-trust partnerships. Discover how informed advocacy turns uncertainty into clarity, equips partners to guide customers with confidence, and positions IAMCP members as leaders, before regulations become roadblocks.…
Automating Business Central data migration for partners Migrating customers’ financial data into Microsoft Dynamics 365 Business Central doesn’t have to be slow, risky, or expensive. In this episode of IAMCP Profiles in Partnership, host Anthony Carrano talks with Ledger Migrator founders Robert Papier and Gerry Allan about how partners can de-risk ERP projects, eliminate manual Excel-based migrations, and cleanly move all historical financial data into Business Central. Discover how automation, sandbox proofs-of-concept, and a partner-only model help you simplify complexity, speed up…
Strong partner ecosystems reduce risk, simplify collaboration, and accelerate growth, but only when trust comes first. In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with IAMCP India leaders Suresh Ramani and Neeraj Gargi to explore how one of the most active IAMCP chapters worldwide is creating high-trust partnerships at scale. Their conversation delves into the evolution and impact of the International Association of Microsoft Channel Partners (IAMCP) in India, including the upcoming Illuminate event, collaborative initiatives in the…
In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sits down with bizcise founding partner Nigel Postings to unpack how data, trust, and clear roles transform partner relationships. You’ll hear how enterprises and channel organizations use precise external and internal data to prioritize partners, focus investments, and build repeatable co-selling motions. Nigel shares practical ways to reduce risk in P2P deals, simplify complex channel decisions, and speed up collaborations so partners show up as one delivery team in front of the customer and turn insight…
In this engaging episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez reconnect with Patricia Maia, Director at Arquiconsult and EMEA finalist for the P2P Solution Partner Awards. Patricia shares her expert perspective on forging successful international partnerships, particularly within the Microsoft Dynamics ecosystem. She highlights the critical role of trust and honesty, the impact of cultural differences on collaboration, and the transformative power of AI in business processes. Patricia’s stories illustrate real-world challenges and solutions for working…
In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez sit down with Suresh Ramani, CEO of TechGyan and multiple-time Microsoft Partner of the Year award winner. Suresh shares his journey from system integrator to a driving force in the Microsoft partner ecosystem, emphasizing the power of proactive and strategic partnerships, the evolving role of AI and Copilot, and the importance of community engagement. Listeners will hear actionable insights on building trust, navigating challenges, and fostering innovation through collaboration. Key Discussion Points:…
How AvePoint and IAMCP Are Shaping the Future of Services, Scaling, and Recurring Revenue AvePoint and IAMCP reveal how strategic partnerships and AI-powered solutions fuel scalable growth and recurring revenue for partners. Welcome to Profiles in Partnership. In this episode, AvePoint’s Dux Raymond Sy joins Dunamis Marketing’s Anthony Carrano and Rudy Rodriguez to break down how Microsoft partners can leverage AI, operational efficiency, and exclusive incentives for scalable, recurring growth. If you’re a growth-focused Microsoft partner, discover how this partnership strategies unlock new…
In this dynamic episode of the IAMCP Profiles and Partnership Podcast, host Anthony Carrano is joined by Eddie Bader and Rudy Rodriguez for part two of their landmark anniversary special. The trio explores seismic shifts in the Microsoft partner ecosystem, focusing on the impact of AI, evolving business models, and the power of community collaboration. With stories, actionable insights, and forward-looking predictions, listeners gain a roadmap for navigating change, harnessing innovation, and building trust in an ever-transforming industry. Listener Links / Resource International Association…
High-trust networking that drives real Microsoft partner growth. Discover how Microsoft partners and tech leaders can unlock exponential growth through intentional partnerships. In this episode, IAMCP Spain leaders share how Illuminate 2025 in Valencia delivers a unique “mini-MBA” experience for navigating Microsoft’s ecosystem, building cross-border collaborations, and creating high-value P2P opportunities. Gain practical insights to align your strategies, expand globally, and walk away with actionable partnerships that transform your business. Key Discussion Points: 1. Illuminate’s Impact:…
The Microsoft partner ecosystem is evolving fast, with Dynamics 365, Business Central, and Power Platform driving new growth opportunities. In this episode, discover how MSDynamicsWorld and IAMCP are creating powerful partnerships that deliver insight, innovation, and demand generation. Whether you’re an investor, ISV, or tech leader, you’ll gain the clarity needed to allocate capital strategically and confidently in today’s rapidly shifting landscape. Key Discussion Points: 1. Explosive Growth Areas – Business Central leads adoption, with Power Platform driving cross-product innovation. 2.…
This special edition episode gathers Anthony Carrano, Rudy Rodriguez, and Eddie Bader to reflect on a year of conversations with leaders in the Microsoft Partner ecosystem. The discussion highlights transformative themes such as trust, specialization, innovation, community building, and the evolving landscape of mergers & acquisitions (M&A). Key Discussion Points: • The central role of trust and culture in successful partnerships • Specialization vs. adaptability: how to balance expertise with client needs • Best practices for collaborating within the Microsoft partner network • Growth…
Insights from the Frontlines of Digital Transformation In this engaging episode of IAMCP Profiles in Partnership, host Anthony Carrano sits down with Matt Einig, CEO of Rencore, to explore the evolving challenges and opportunities in the modern digital workplace. With a career spanning over two decades in Microsoft technologies, Matt shares his journey from consulting to founding Rencore, a leading SaaS provider specializing in governance for Microsoft platforms. Throughout the conversation, Matt discusses how organizations, especially large enterprises, grapple with collaboration chaos,…
In this episode of IAMCP Profiles in Partnership , hosts Anthony Carrano and Rudy Rodriguez have an in-depth conversation with Paymon Jelvani and Dominick Zappia, managing partners at Admiral Consulting Group—a Microsoft Tier 1 Cloud Solution Provider with deep roots in ERP, CRM, and customer-focused delivery. They discuss their backgrounds, the philosophy behind founding Admiral, and the company’s customer-centric approach. They explore the unique dynamics of international partnerships, especially those bridging European and US markets, and emphasize the importance of agility, open…
In this episode of IAMCP Profiles in Partnership , hosts Anthony Carrano and Rudy Rodriguez sit down with Joseph Khalaf, President of ampiO Solutions, for a candid and insightful conversation about what it really takes to build lasting success in the Microsoft Partner ecosystem. Joe shares his journey from a quiet engineer at Microsoft to leading a high-impact solutions company that thrives on human connection, adaptability, and a deep commitment to its partners. Equal parts storyteller and strategist, he unpacks the real-world experiences that taught him how to scale not just a business—but…
About IAMCP Profiles in Partnership
Microsoft partners share their tips, strategies, and experiences on how to grow their practices and collaborate on better customer solutions. Hosts Anthony Carrano and Rudy Rodriguez, founders of Dunamis Marketing, a tech B2B marketing agency with years of experience as IT entrepreneurs, bring you
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