8 Oct 2026 · 1 hr 10 min
Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill
Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong…






