Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
This is a special episode because I was in the hotseat. Recently, instead of hosting, I was a guest myself on the Marketing Club of New York’s podcast, “No Filter.” Alicia Wiedemann had me discuss my journey from audio to print to audio again, then television and my role as a marketer and writer crafting B2B content. Yes, I’m just a tad passionate about that topic! Thanks to MCNY for giving me a pulpit. I, frankly, was happy to share how I see podcasting and multi-channel content helping brands “be everywhere,” humanize executives, and build trust. Yes, you’ll get my career journey from…
Host E.B. Moss shares a personal scoop, and a re-scoop: a favorite episode with Rishad Tobaccowala, futurist and author of Rethinking Work, whose ideas just got a fresh round of buzz via a new Fortune Magazine interview. Rishad does everything big; he starts with two doppios (four espresso shots!) He also goes big in challenging the premise of everything we think we know about work. He's a voice of authority. named a top business leader by Business Week a top five marketing innovator by Time, and he's in the Advertising Hall of Fame. In "Rethinking Work" he's candid that companies are…
Host E.B. Moss brought on the new GM of Alembic, Hitesh Wadhwani, during the POSSIBLE Conference in Miami, as part of a mini-series for "Insider Interviews" called “POV: Possible.” Because, as Wadhwani explains, with causal AI it's now possible for marketers to prove what actually drove business results. Wadhwani arrived at Alembic from 12 years at Google, where he helped build measurement products including Google Meridian. He explains why having more marketing data does not necessarily create more confidence — and why traditional approaches still leave CMOs and CFOs asking the same…
What if the biggest problem in digital advertising isn’t whether ads are working… but whether anyone seeing them is actually human? Insider Interviews host E.B. Moss talks with Jay Benach, GM of Media Security at Human, about bots, fake traffic, AI crawlers, ad fraud, and the increasingly blurry line between human behavior and automated activity online. Human, formerly known as "Bot or Not" then "White Ops" (which explains a lot of what they do) helps brands distinguish between real people, useful bots, and malicious automation impacting their business. Benach explains how the company…
Jason Wiese, EVP of Insights and Measurement at the VAB, might make you rethink your entire approach to media planning, buckle your seatbelt around AI, and race to embrace premium video. Wiese produces 50 to 60 research and insight pieces a year, and does not, in his own words, "deal in NON-hard numbers." Consider yourself warned. And informed. Host E.B. Moss gets Wiese to dish in a fast and fact-filled conversation captured during #possible2026 for Insider Interviews on how ad-supported streaming has won and how to see through the Illusions of the Internet. Example: #DYK: 95% of CTV viewers…
_*]:min-w-0 gap-3"> If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you. _*]:min-w-0 gap-3"> At the fourth annual POSSIBLE Conference in Miami I built a mini-series of four Insider Interviews episodes I’m calling “POV: Possible,” kicking off with Zack , the founder and CEO of The Cool Company . (Yes, that’s the actual name. BUT, COOL is actually an acronym — more on that in the episode.) _*]:min-w-0 gap-3"> What is truly cool is that this…
You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you’ve seen Atmosphere TV. So, I spoke with the company’s Chief Revenue Officer, Ryan Spicer, to find out how they’re managing to capture and confirm attention, and why it’s one of the most interesting ad-supported media plays happening right now. Ryan came up through Viacom and Turner, but his real origin story starts on a soccer pitch. (Yes, I asked him about going from the pitch to the TV pitch — and yes, he’s stealing that line.) But apropos to our…
Podcasting got a seat at the grown-up’s table at South by SouthWest for the first time, smack in middle of Women’s History Month. So Insider Interviews captured content from three women also making strides in media, during Podcast Movement Evolutions . I spoke with these media powerhouses at The Podcast Academy / Sounds Profitable co-sponsored booth to talk about building: businesses, communities, the future of media itself…and building up women everywhere. Learn from: the co-founder of a startup modernizing how print and out-of-home are bought and sold, a global communications CEO who has…
I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was Nir Eyal — behavioral designer, Stanford lecturer, and bestselling author with a new book to promote at SXSW: “Beyond Belief.” We were both headed for the same flight. I, of course, invited him to record a podcast episode and he invited me into the United Club lounge record there! I believed in my good fortune, and belief systems turned out to be the focus of Nir’s work. “We like to say that you’ll believe…
CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges like complexity. In Ep. 49, he talks about where the medium stands today—and how Premion is helping simplify the path for local and mid-market advertisers. Blake, who just welcomed baby #2, returned to work to help introduce Premion’s baby #4 — that…
This bonus episode of Insider Interviews: With Media & Marketing Pros came together super spontaneously at On Air Fest in Brooklyn, where podcasters, creators, and technologists gathered recently to talk about the future of audio and, no spoiler alert, the future of AI. After a keynote session that talked about living WITH machines by keeping humanity present I had to grab Baratunde Thurston and Terry Rice to keep talking about how creators, entrepreneurs, (and parents) are navigating exactly that. Both of these conversations landed on the same core idea as my previous episode with Jack…
Jack Myers has been sharing observations and insights about media longer than some platforms have even existed. I used to study his “Jack Myers Report,” when I started in cable and it was actually the first faxed newsletter. Then fast forward a decade or two and I became the first Managing Editor of Jack’s next successful communications platform: Media Village ! Its thousands of articles, interviews, and executive insights now serve as a living history of the business. That was where I created my first podcast…and fast forward another decade and Jack has his own podcast now, too… and has…
A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics. Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as an all-inclusive agency—one that genuinely challenges how TV has always been planned, bought, and measured. Aaron Lange, now CTO, helped build Marketing Architects from the ground up to operate differently. Instead of carving up responsibilities across multiple…
It’s a fast but mighty 20 minute bonus episode of Insider Interviews ! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising. These industry leaders span audio, advertising and age tech, sports, streaming, and out of home, so there’s really something for everyone! Quick coverage bites include: Vobble at CES • A snippet about ‘ Vobble ,’ an interactive audio device that lets kids build stories; MY sound didn’t…
If you work in media, marketing, or advertising , you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “ Where does attention really happen?” and “ What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we talk about the newest cool tools (it IS the largest consumer tech show), these conversations explore how media works when it follows consumers from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up…
Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That’s exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy , on the show: to tackle what may be the most complex challenge marketers face: privacy compliance at scale . Sample Page: SafeGuard Privacy Playbook Richy brings big credibility to the conversation. You’ll hear the stories of a career that included helping launch CNN.com and its digital business, co-founding the IAB , and building an advertising infrastructure still used across…
Peter Jones, who heads up Revenue at Premion , returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters! Learn what “context” really means for advertisers (spoiler: consumers don’t experience media in silos), how the collapse of some Regional Sports Networks has created opportunities for local advertisers, and why “smart curation” is more than an industry buzzword. But it’s not just the small…
Neil Vogel , CEO of People Inc ., has done something remarkable in an industry that’s been writing its own eulogy for years. He’s made legacy media look relevant and publishing thrive. As the head of America’s largest magazine publisher—home to People , Travel & Leisure , Better Homes & Gardens and more—he’s navigated one of the most turbulent periods in magazine, let alone media, history with a perspective that’s refreshingly unsentimental and, frankly, bullish on publishing. The Mindset That Matters What becomes clear quickly is that Neil operates from a different premise than a lot of…
What’s the potential and current impact of AI for the creative industries? I spoke with Joaquin Cuenca, co-founder and CEO of Freepik, about their suite of AI tools and their role in enhancing human creativity. And, Alexia Adana, Creative Director at Edelman, who elaborates on how she combines AI with human creativity for clients and her own artistic endeavors. Enjoy, and please share this episode – out just in time for #InternationalPodcastDay! Joaquin emphasizes that AI should be seen as a supportive tool to elevate creative processes, rather than a replacement for human creators. He…
How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about REINVENTION! Well, I did. Meet two more honorees of the Folio: awards named to the Hall of Fame, in this “two-fer” episode on Doug Olson and David Adler, both of whom have gone from being presidents of publishing companies to reinventing themselves…and parts of the industry. First up: Doug Olson. Doug went from a career in the tech side to the publishing side, ultimately running Meredith Magazines…
A spontaneous chat at Podcast Movement 2025 turned into 15 minutes of pure gold when Peter Ferioli explained how podcasts can now be interactive, with Pantheon joining forces with Spooler Media to lead the way. And to be wow’d at a conference that regularly features the best and the brightest in podcasting, this really stood out. Peter explains Pantheon’s effort at launching music-oriented podcasts, netting maybe 10 listeners on day. He and his other partners were not inclined to quit their day jobs. But then when Spotify entered podcasting, suddenly everyone searching for artists was…
Host E.B. Moss interviews "polymath" Jim McKelvey, who, with Jack Dorsey, turned a simple frustration with credit card processing into Square – the company that revolutionized mobile payments and upset the Amazon apple cart. But McKelvey's story gets way more interesting from there. As he describes himself: "I’m a guy that’s had no focus for 30 years. I was a professional glass artist. I am a transport category pilot. I’m a glass artist with industrial designs in MoMA and the Smithsonian. I’m a computer scientist. I was on the Federal Reserve and used to vote on interest rates. That was fun.…
Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon , and fan-girled a few anime voice talents and celebrities on site, I got down to business and led a panel of podcasting experts on how to create, market, and monetize a podcast. Guests include Brittany Bigelow of Bigelow Creative, Dawn-Michelle Lewis of Salutations Media, filmmaker and podcast host Vergie Rodriguez , and James Starace of Focus 360/Creator Square . We…
The first time I heard voices I thought I was losing my mind. AI-generated voices, that is. Because I couldn’t believe how “real” they sounded. Listen to the intro to this episode and tell me what YOU think. Then find the little samples of producer Jim Mullen’s voice later in this episode! I’m still wrapping my head around all that is possible — and all that has changed in the world of content creation and media production. That’s exactly why I knew I had to bring together two of the most credentialed producers I know to talk about what’s really happening behind the scenes with AI in our…
In 10 quick but memorable minutes I’m sharing my observations and experiences with marketing strategies I had close encounters with over the recent Memorial Day weekend. From an innovative Fresh Direct pop-up, to a Rosé Soirée in the Hamptons with missed promotional opportunities, these are my thoughts on some effective …and ineffective … marketing tactics. And I borrow from one of the 22 Immutable Laws of Marketing , by brilliant marketing strategist, Jack Trout. First, learn how my friend Joanne (who happens to be Jack Trout’s daughter) and I popped into a pop-up for Fresh Direct . We were…
It's two exclusive conversations in one episode! At the recent #possible2025 conference, host E.B. Moss conducted two short insider interviews that were long on advertising industry insights. Peter Jones, VP of Revenue at Premion explained why local advertising is booming, the importance of data-driven strategies, and how omnichannel measurement is revolutionizing campaign attribution Then, Sheila Marmon, Founder and CEO of Mirror Digital discussed the $6.8 trillion buying power of diverse audiences, digital innovation for inclusive marketing, and why brand are best served by connecting with…
In a never-more-important throwback episode from 2021, hear again from KoAnn Skrzyniarz – who for years has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. Learn why there’s STILL a business — and social — value to purpose, perhaps even more so as environmental gains and progress towards sustainability are being undone with ‘drill, baby, drill’ threats and short-sighted profit-driven agendas. In time for Earth Month, or any time, KoAnn (frequently known by just her first name) shares not just the “whys”, but some…
What happens when leadership loses its way — and work loses its soul, let alone staff? Rishad Tobaccowala, futurist, author, and former Chief Strategy & Growth Officer (now Senior Advisor) of #Publicis joins host E.B. Moss on "Insider Interviews: with Media & Marketing Experts" to offer a refreshingly human take on the future of work. The author of “Restoring the Soul of Business,” and his latest, "Rethinking Work," explains what it really takes to stay relevant in marketing -- and business in general. As he says, “Change Sucks. But irrelevance is worse!” After comparing their morning coffee…
Wendy Lund, Chief Client Officer at Health@WPP, is an award-winning healthcare marketing powerhouse, leading initiatives that not only focus on women's health but also highlight how businesses can thrive when women thrive. In Epi 36 of Insider Interviews with Media and Marketing Experts, Wendy shares with host E.B. Moss how fostering innovation in women's health -- in treatments or technology -- is a smart business investment opportunity, too. When it comes to information, Wendy is a proponent of accurate and accessible health content. With abundant misinformation circulating, she…
Success in tech isn’t just about innovation—it’s about knowing how to market it. In this episode of Insider Interviews, Mack McKelvey, Founder & CEO of SalientMG, joins host E.B. Moss to share how she went from leading marketing at global tech giants to helping startups scale and thrive. She explains why embracing discomfort has fueled her career, how AI is reshaping marketing, and why The Startup Marketer, her new subscription community, is giving founders the tools they need to succeed. Get more strategies every startup should know for building a strong foundation. Apropos Women's History…
About Insider Interviews: Media and Marketing Pros
Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
Insider Interviews: Media and Marketing Pros is a English business podcast from E.B. Moss. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.
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