6 Oct 2026 · 30 min
My attorney said don't call him. I called. | Kai Fuentes, CEO of Ebony Marketing Systems
Kai Fuentes founded Ebony Marketing Systems in 2011 and runs it as CEO. She sits on the boards of the Insights Association and AAPOR, and she is a second-generation researcher who learned the business from the back of her mother's Volvo, dropping off surveys and picking them up. Ask her what most CEOs running insights firms are missing and you get one word, three times: systems. The confession. A client she had been following up with for five years finally said yes, and asked EMS to staff transit intercept work in three new states. She said yes, hired fast, and skipped the HR function she…






