Podcast · Business

Know Like Trust for Real Estate

by Christine Carlo George · English · Business

When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine Carlo George shares proven strategies, real-time coaching, and practical f

Typical length: 37 min
Language: English

Latest episode

41 min

How to Market a Listing Like a Luxury Brand: Photography, Storyboarding & Storytelling

What would it mean if people recognized your listings before they saw your name? Carrie Klein Perkins has earned that. She's a second-generation REALTOR with more than 30 years of experience. She leads Spaces CT in Fairfield County, Connecticut, and Inman has recognized her for luxury listing marketing. She approaches every listing like an art director. In this episode, Carrie and Christine talk about: Why her marketing starts before she even has the listing How to give your photographer clear visual direction Chasing the best light, even when that means coming back three or four times…

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Earlier episodes 29 most recent

E147 · 34 min
How to Stand Out as a Real Estate Agent When Everyone Offers the Same Thing
All accountants look the same. Navy blue, gold accents, a handshake photo, a headline about trusted expertise. Then you land on Charrise Bateman’s website, and it says "accounting with heart, strategy with soul." Charrise owns Blue Heart Accounting in Idaho, and she works in the only business that’s more interchangeable than real estate. Same credentials, same software, same tax code, same output. And she has made herself impossible to confuse with anyone else in it. In this episode, she walks through how she did it. Where the name Blue Heart came from and why a name with a story in it gets…
E146 · 31 min
How to Build Multiple Income Streams in Real Estate: 5 Verticals That Generate 120+ Leads a Month
What if your leads did the hard work for you? That's the idea behind Mike Heddle's five verticals. In this episode, the team leader and broker of Heddle Real Estate (Royal LePage, Hamilton, Ontario) breaks down the income streams that generate 120 to 140 organic leads a month, and the system that makes sure not a single one falls through the cracks. Christine and Mike discuss: Why he calls them "verticals" (pillars of income) instead of sources of income The 5 verticals: institutional relationships, new development, investors, referral networks, and center of influence How a nap and a prank…
E145 · 33 min
How to Grow a Real Estate Business Through Community Marketing
Some agents market their community involvement. Corrie Harding-Keizs lives it. Corrie Harding-Keizs is our guest this week. She's the broker and team leader of CHK Real Estate, a top 1% Royal LePage team serving South Mississauga, South Oakville, South Etobicoke, and downtown Toronto. Her whole business grew out of one simple thing: curiosity about the place she calls home. Corrie shares how showing up in her community, at school events, food drives, an annual neighborhood yard sale, and her new video series Rooted built a reputation and a referral engine she never set out to create. As…
E144 · 31 min
How to Build a Personal Brand That Survives Any Market
What do you do when the safe path stops being safe? Jess Lane spent 20 years building iconic brands like Jim Beam, Visa, Miller, and Porsche. She helped a fintech company reach billion-dollar unicorn status. That same year, she was laid off with 150 other people, and then applied to 496 jobs. That low point became her turning point. In this episode, Jess joins Christine to share how she combined two decades of go-to-market experience with a master's in psychology to build The Full Cup Co, a career design company that helps people choose themselves and design what comes next. Jess shares her…
E143 · 29 min
How This Toronto Agent Gets 30% of His Business From Instagram
Can you really build a real estate business on Instagram without chasing viral fame or a massive follower count? Chris Wannamaker says yes, and he has the numbers to prove it. In this episode, Christine George sits down with Chris Wannamaker, co-team leader at The W Group at RE/MAX Connect in Toronto. After a successful career in PR and advertising at Edelman, the world's largest PR firm, Chris moved into real estate eight years ago and now earns 30% of his personal book of business through Instagram. Chris shares exactly how he does it: a modest ad spend of $100 to $150 behind each listing…
E142 · 24 min
7 Best Real Estate Marketing Tips: How to Get Found, Get Chosen, and Build Trust
This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated. They're sorted into the three things your whole business runs on: getting people to know you, like you, and trust you. In the KNOW section, Angie Javier from realtor.com shares the slightly nerve-wracking thing she does when an agent says business has slowed down, Google expert Tasia Custode demystifies the Google Workspace ecosystem, and SEO expert Emily Gertenbach explains why your first-person expertise is the one thing AI can't copy. In…
E141 · 34 min
How to Build a Real Estate Website That Converts
Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to make a case that surprises a lot of agents: content matters more than color. Katy shares the simple litmus test for whether your headline is actually unique, why photography is the most important investment you can make in your site, and what a website is even for now that AI answers most questions before someone ever clicks through. You'll also learn how to read the story hiding in your website data, and the one thing to go check on…
E140 · 30 min
How We Built BKeeperAI: AI-Powered Expense Tracking for Real Estate Agents & Solopreneurs
Most startup conversations happen after the success. This one's different. I'm sitting down with my two BKeeperAI co-founders, Laura O'Connor and Eric Hunsberger, right in the middle of our launch. We get into where the idea actually came from (it starts with a box of receipts and a lot of dread), why we built an expense tool with no app to open — just text — and the one thing we decided we'd never compromise on, even though it costs more: real human support. We also talk about the decision we debated longer than anyone would guess, the difference between tension and conflict on a founding…
E139 · 39 min
SEO for Real Estate Agents: What Actually Works (and What Doesn't) in 2026
SEO might be the most misunderstood topic in real estate marketing, and honestly, a lot of what you've heard about it is either wrong or already outdated. In this episode, Christine sits down with Emily Gertenbach, a content writer and SEO expert who has a lot to say about what's actually working in search right now and a lot to say about AI. They break down what SEO really is in easy-to-understand terms, why your blog is more critical than ever, and what Google just said that essentially debunked the entire concept of "GEO" as a separate strategy. Emily also explains why AI-generated…
E138 · 41 min
How Workplace Happiness Affects Your Real Estate Brand with Valerie Alexander
What happens behind the counter or behind the scenes of your brokerage shows up at the front door. In this episode, I'm joined by returning guest Valerie Alexander, happiness expert, TED Talk speaker (over 1 million views!), author of Happiness as a Second Language , and founder of the Science of Workplace Happiness. Valerie and unwrap why unhappy workforces are costing U.S. businesses $700 billion a year, and what that means for your real estate business specifically. We talk about the three things every employee (and contractor) needs to feel engaged: accomplishment, autonomy, and…
E137 · 40 min
How to Use Google to Get Found, Build Trust, and Run Your Real Estate Business More Efficiently
Think you know Google? Think again. In this episode, Christine sits down with Tasia Custode, Google expert, content creator, and host of Talk Techie to Me, to break down how real estate agents can use the Google ecosystem to get found faster, build trust, and streamline their business. From optimizing your Google Business Profile to leveraging Gemini inside Gmail, this conversation is packed with practical tools you can start using today. You'll walk away knowing exactly where you're leaving time and opportunity on the table and what to do about it.
E136 · 38 min
Why Successful Real Estate Agents Master Both Online and Offline Marketing
Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier, national speaker and content creator at realtor.com, to talk about what separates thriving agents from struggling ones in today's market. Angie brings a rare perspective: she's worked at the agent level, the brokerage level, and at a hyper-local print marketing company, before landing at one of real estate's most recognized platforms. Her answer to what agents most commonly get wrong? They're either fully offline or fully online, and…
E135 · 38 min
How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies
Most real estate agents look to other real estate agents for inspiration. That's the problem. In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic immersion, and the lessons he learned apply directly to how real estate agents can build brands that people…
E134 · 1 hr
He's Anti-Personal Brand. I'm Not. Here's What Happened With Marc Davison of 1000Watt
You and your brand strategist have a disagreement — and it's a good one. Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected branding firms in real estate. With 40+ years of brand-building experience, he's one of the sharpest thinkers in the business. He's also, by his own admission, anti-personal brand. In this episode, we go head-to-head on one of the hottest debated topics in real estate marketing. Marc argues that personal branding is a manufactured concept - a 1980s relic that's kept agents stuck in "Deborah with her dog" mode while sitting on an…
E133 · 37 min
How Community Builds Loyalty and Customer Experience in Real Estate and SaaS
What if the real competitive advantage in business isn’t better technology… but stronger community? In this episode, Christine George sits down with Stacey Soleil , Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world. Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging drives loyalty, how community reduces churn in tech, and why real estate professionals should…
E132 · 28 min
How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor. Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibility They talk about why event organizers don’t build events around speakers. They build them around topics. Why beautiful storytelling isn’t enough. And…
E132 · 28 min
How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility
What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine speaks with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor. Kendall breaks down the three credibility elements every speaker needs: • Street credibility • Performance credibility • Referral credibility We talk about why event organizers don’t build events around speakers. Why beautiful storytelling isn’t enough. And how to shift from ego to…
E131 · 41 min
How Customer Experience Drives Trust, Loyalty, and Growth in Real Estate
Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth. In this episode of Know Like Trust for Real Estate , Christine George sits down with Elizabeth Dixon , former executive at Chick-fil-A , author of The Power of the Customer Experience , and nationally recognized speaker, to frame what truly creates unforgettable experiences. Together, they explore: Why customer experience starts with leadership and culture not scripts The four mindsets every solopreneur needs to adopt How frontline moments either build or erode trust…
E130 · 39 min
Customer Experience After the Sale: How Real Estate Agents Build Trust, Reduce Friction, and Earn Referrals
Customer experience doesn’t end when the contract is signed. It actually starts there. In this episode of Know Like Trust for Real Estate , Christine George sits down with Melissa Anderson , Director of Customer Success at MoxiWorks, to talk about what truly happens after the sale, and why that phase is where trust is either strengthened or lost. This conversation goes beyond support desks and tech troubleshooting. Melissa breaks down what real customer success really means, how to uncover a client’s true goals, and why clarity, accountability, and expectation-setting are the foundation of…
E129 · 51 min
How Real Estate Agents Create Superfans Through Customer Experience (Not Lead Volume)
What if the biggest threat to your real estate business isn’t competition but apathy? In this episode of Know Like Trust for Real Estate , Christine George sits down with Brittany Hodak , author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten. Together, they discuss: Why database size doesn’t equal influence How to make it easier to refer than forget Brittany’s SUPER framework for creating memorable, referral-driven client experiences Why consistency is what actually compounds results This is perfect for the…
E128 · 40 min
In the Age of AI - Why Real Estate Agents Still Matter More Than Ever
This replay episode is one every real estate agent needs to hear right now. AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is actually changing, and where humans still matter most. We talk about: Why AI is an evolution, not a revolution What AI can automate (and what it absolutely can’t) Why emotional intelligence, trust, and relationships aren’t going anywhere How agents should think about AI as a tool instead…
E127 · 41 min
How Real Estate Agents Can Use AI to Scale Their Marketing, Build a Stronger Brand, and Stay Relevant
In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry. Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore: Why the only real differentiator agents have left is their brand The mindset shift agents need to survive the AI revolution How to uplevel content by “atomizing” it for scale The AI tools Seth personally uses (and how he uses them) His…
E126 · 55 min
How Real Estate Agents Can Use Email Newsletters to Identify Ready Buyers & Sellers
This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level. We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list.
E125 · 36 min
What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations
Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor , collaborative strategist and co-author of The Shift to Fractional Leadership , about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs. Here's what you'll learn: What fractional leadership is (and isn’t) Why it’s taking hold in real estate How to know when your brokerage is ready for it Common mistakes companies make when hiring a fractional leader
E124 · 40 min
How Two Military Spouses Built a Purpose-Driven Brand that Went Viral
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart , founders Erin Fangmann and Kate Marsh Lord knew they had something special. In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values. We dig into: How Little Blue Cart went viral (without a PR team) The power of building a brand around your beliefs Why staying true to your mission matters more than growth Lessons in partnership, perseverance, and purpose This…
E123 · 24 min
How Real Estate Agents Can Build Wealth and Reduce Taxes with Smart Financial Planning
Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate , Christine talks with Amy Chorew , CEO of Curated Learning, about her new program Fiscal Fitness , created with her sister, Maeda, a CPA. Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if it’s just $50 a month.
E122 · 34 min
How Real Estate Agents Can Create a Value Proposition That Attracts Listings
What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you.
E121 · 7 min
How Real Estate Agents Can Use a SWOT Analysis to Grow Their Business
A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate , Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately.
E120 · 34 min
How Real Estate Agents Can Market to Downsizers and Seniors With Confidence
In this episode of Know Like Trust for Real Estate , I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions. We dive into practical ways agents can: Communicate with confidence when marketing to multiple generations. Create a signature downsizing service package that sets them apart. Use community connections and…

About Know Like Trust for Real Estate

Know Like Trust for Real Estate is a English business podcast from Christine Carlo George. Melo plays each episode straight from the publisher's own feed — no ads added, no account needed — and remembers where you stopped, in this browser only.

Publisher: Christine Carlo George
Language: English
Category: Business
Typical length: 37 min
Feed: RSS — paste into any podcast app
Apple Podcasts: podcasts.apple.com/podcast/id1566894454

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