Koi Nayi Baat Batao

Latest episode

27 Sep 2026 · 1 hr

A Full D2C Masterclass: How Hamptons Cracked India's Most Crowded Clothing Market — Pricing, Embroidery Moat, Factory MOQs, AI Content & Customer Retention | Harshil Dhaniwal | KNBB

Everyone calls India's clothing market too crowded. Harshil Dhaniwal built Hamptons in it anyway. Turning a ₹650 wholesale shirt into the country's widest range of embroidery shirts. In this episode, Harshil and Dhruv get into the full D2C playbook: the professor's question that started it all, why owning the factory (and a 50-piece minimum order) is the real moat, shooting a whole collection with AI, why "content is the new targeting," and the honest math on CPMs, cash flow and retention; plus a few wild brand stories, including how Anupam Kher ended up in one of their shirts. A must-listen…

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Earlier episodes 29 most recent

1. 

   S3 · E5 · 30 Aug 2026 · 59 min

   Scaling BellaVita to ₹1800 Crores and Building BLA BLI BLU to ₹135 Crores | w/ Rajat Khullar

   Rajat Khullar scaled Bella Vita to ₹1800 crore , then built his own perfume brand, Bla Bli Blu, to roughly ₹135 crore in its very first year. In this episode he breaks down the free trial pack that shouldn't have worked, the real unit economics, how he cracked quick commerce, the early US launch, and his vision to make the world say "Bla Bli Blu" instead of "I love you." A full D2C masterclass with the man Dhruv calls the Perfume Man of India. Watch the full episode on YouTube: https://www.youtube.com/@koinayibaat Follow KNBB on Instagram: https://www.instagram.com/koinayibaat/ Guest, Rajat…

2. 

   S3 · E4 · 2 Aug 2026 · 1 hr 9 min

   Objects that Tell Stories | Building a Design-First Brand in India | w/ Veetrag Kumar from NOTICE

   Veetrag Kumar , co-founder of Notice , joins Koi Nayi Baat Batao for a raw conversation about building a design-first brand in India: from a NEET dropout's sketchbook to collaborations with Budweiser and Method. They talk about notice's first products, the philosophy behind the brand's arrow logo, running fully bootstrapped with zero founder salaries, a near-miss with Nikhil Kamath's WTF Fund, and the mindset that execution always beats perfection. An honest look at design, risk, and building without a safety net. Subscribe to KNBB on YouTube at ⁠youtube.com/@koinayibaat⁠ . ---- 🎙️ Guest:…

3. 

   S3 · E3 · 5 Jul 2026 · 1 hr 11 min

   Your MBA Fee = 75% of Your Salary | Decoding The Business Of A B-School | w/ Suchit Sikaria

   India has 4,000+ MBA colleges producing 4 lakh graduates every year. 85% of them either have no job or earn below Rs 6 LPA after graduation. Suchit Sikaria, IIM-A alumnus with 19 years across Nokia, Perfetti Van Melle, and Sugar Cosmetics, is building India's most radical B-school to fix this. Crucible Business School charges fees as 75% of your actual placement salary, pays visiting faculty 5X more than top private colleges, and runs a 360-degree admission test with zero quant section. In this episode of Koi Nayi Baat Batao, Dhruv and Suchit go deep on all of it: the fee model, the MBA…

4. 

   S3 · E2 · 14 Jun 2026 · 54 min

   A Jewelry Brand, Chinese Manufacturing, and Shark Tank India | SUPRIYA DONTHI from LEAFY AFFAIR

   She started Leafy Affair in 2016 with a product India had never seen. 🌿 10 years later, still bootstrapped, still not on Amazon, still not on Myntra, and still saying no to investors. Supriya Donthi is one of the most unconventional founders I've spoken to and this conversation genuinely surprised me. In this episode we talk about how storytelling became Leafy Affair's real moat, what she said when Shark Tank sharks called her idea copyable, why she rejected every investor who came after Shark Tank, the D2C jewelry rat race she's deliberately not running in, how repeat rate went from 12% to…

5. 

   S3 · E1 · 16 May 2026 · 42 min

   CHEWING GUM IS PLASTIC?! | Building a Muti-Crore Chewing Brand | In Conversation w/ Mayank Nagori | Co-founder Gud Gum

   Get yourself some Gud Gum here: ⁠ https://gudgum.in ⁠ ---- Every chewing gum you've ever chewed has plastic in it. Polyethylene. PVC. The same stuff used to make tires and glue. Mayank Nagori, founder of Gud Gum, figured this out and decided to build an alternative from scratch. No investor. No contract manufacturer willing to work with him. Just a 1BHK, two people, and gums made by hand. In this conversation, Mayank and I get into what it actually takes to build a product category that doesn't exist yet in India. We talk about how he's trying to turn chewing gum into a habit, why he spent…

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